Survey says: Bright Spots Exist for the News Industry

A new report provides a refreshingly optimistic insight on the future of American journalism. Despite ongoing challenges facing newsrooms, Pew Research Center’s 2014 State of the News Media report highlights several…more

| Communications & Media Law

Inspiration Comes From the Oddest Places

Here’s a secret: there’s a particular Miley Cyrus video that I can’t stop watching. It’s really a Jimmy Fallon video, one of the immensely entertaining segments he delivers with his house band, The Roots. It’s an a…more

| Law Firm Marketing

The Emerging Market for Context

The list of news stories clamoring for our attention is overwhelming as the editorial concept of serendipity has been replaced with “link bait.” The conversations I used to have with peers about strategies for re-engineering…more

| Law Firm Marketing

The Winter Olympics: A Storytelling Extravaganza

The XXII Olympic Winter Games in Sochi are filled with timeless lessons about marketing and communications — from the individual athletes, the host country and brand sponsors. This bi-annual global display of athleticism…more

| Law Firm Marketing

Q&A with Andrew Benedict-Nelson from Insight Labs

Greentarget recently participated in two days of training on how to address a problem from different, unique ways. Andrew Benedict-Nelson led this training and took some time to talk about the lessons learned and why it’s…more

| Law Firm Marketing

Becoming a corporate journalist

“Corporate journalism” is a phrase that has developed some staying power, and you’re going to start seeing us use it more because it’s exactly the type of practice that we preach…more

| Communications & Media Law

5 top content strategy insights from the Greentarget blog

At Greentarget, we believe in the value of providing quality content as a part of an overall B2B marketing strategy. As part of that passion, we attend conferences about content marketing, follow thought leaders who blog about…more

| Law Firm Marketing

Brevity is the Soul of Reader Engagement

Publishing engaging web content can seem daunting when readers’ attention spans are at an all-time low. A Slate study this year measured visitors’ interaction with the online publication, and the results were borderline…more

| Law Firm Marketing

Gap’s Reaction to Vandalized Ad Spurs Outpour of Support

“Be authentic” is one of Greentarget’s core values. While we focus on all of our values throughout the year, each month we highlight one of those values in an attempt to reinforce its importance. This month, we focus on “be…more

| Law Firm Marketing

Do CFOs act as ‘invisible users’ like GCs do?

Readers of this blog are well acquainted with the “In-House Counsel New Media Engagement Survey,” the study that Greentarget conducts with consultant Zeughauser Group and InsideCounsel. Since we first published the study in…more

| Commercial Law & Contracts, Communications & Media Law

Social media is not the answer to all communication dilemmas

What could possibly go wrong? Basketball star LeBron James takes questions all the time on Twitter and people don’t always like him. Just ask Ohio. And actors like Gary Sinise answer Twitter questions live and there’s not…more

| Communications & Media Law

5 Common Content Marketing Traps

Taking A “Siloed” Approach to content development without a comprehensive strategy. Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain) Please see full…more

| Law Firm Marketing

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