My Own 10-Year Anniversary: A Decade of Reflection

Greentarget recently celebrated its 10th anniversary, an exciting milestone for all team members, many of whom have been with the organization for much of that time. I am among the veterans at Greentarget, and wanted to take…more
| Commercial Law & Contracts, Communications & Media Law

Corporate Journalism: A catalyst for better story telling

I am continuously amused by all the hubbub around content marketing. Because while that phrase may be new, the truth is that marketing has always been about content. What’s changed, of course, is the delivery, as the digital era…more
| Communications & Media Law, Privacy, Science, Computers, & Technology

Don’t Panic! How to Prepare and Manage Through A Crisis

A big part of any lawyer’s job is to guide clients through crises, serving as the voice of reason and rational thought amidst tumult. But the calm and confidence can disappear quickly when a crisis strikes their own firm or…more
| Law Practice Products & Services

Sales Professionals in Law Firms— Are We Finally Ready?

We started with a simple question: “Are traditional law firms resistant to hiring client-facing business development (i.e. “sales”) staff at a time when competition for and delivery of legal work continues to intensify?” And,…more
| Law Firm Marketing

Stewart’s legacy: Finding a way to stand out

Jon Stewart will sign off from “The Daily Show” for the last time tomorrow. His 16-year rise to prominence — on what some still call a “fake news show” — provides some lessons worthy of more than a few “Moments of Zen” for the…more
| Law Firm Marketing

Surveys Merely a Drop in the Bucket When it Comes to Research

When most people think about research, they automatically think about surveys. But I was recently reminded of how that’s only one piece of a very important puzzle…more
| Law Practice Products & Services

The Value of Empathy Shows up in the News

This month we’re reading two high-profile – but very different – stories that underscore something we talk a lot about at Greentarget: the importance of empathy. …more
| Law Firm Marketing

GT Roundtable: The Amazon Workplace Debacle

With the dust settling, but the buzz continuing, around the New York Times’ expose on Amazon’s white-collar working conditions, and the various responses (by Jeff Bezos, current and former employees), we tapped three of…more
| Law Firm Marketing

Is Nationwide Just Playing the Long Game?

This blog post originally ran on O’Dwyer’s website on Feb. 6. If you didn’t catch Nationwide’s commercial, “Boy,” during the Super Bowl warning parents about the at-home risks facing their children, then chances are you…more
| Law Firm Marketing

Oh, the Humanity. Why Real, Live Editors are Making a Comeback

I’m not sure where they—or we, I suppose—went off to, but the consensus seems to be that, as Julia Greenberg wrote in Wired, “humans are making a comeback.” The headline on that article, “LinkedIn Brings Back Human Editors…more
| Communications & Media Law

Why Medium Won’t Revolutionize The Press Release

The blogging platform Medium has been shaking up the digital publishing world in the last year or so. If you don’t know Medium, you should. It lets writers publish stories and other work on its beautifully designed website, and…more
| Law Firm Marketing

Where are you hiding Brian Williams?

Brian Williams has every major news outlet — and Saturday Night Live comedian — discussing journalistic integrity because of false statements he made regarding his experiences reporting in Iraq in 2003…more
| Communications & Media Law

What PR folks should learn from David Carr

This blog post originally appeared Friday, Feb. 13 on Adweek’s PRNewser. David Carr died last night in The New York Times newsroom. If you didn’t know him, you should go find his stories and read them, as well as the…more
| Law Firm Marketing

Is Big Data Hindering Our Ability to Be Intuitive?

The public relations profession has always differentiated from other communications disciplines through an ability to relate to core audiences and influencers. Our intuitive understanding of the power of relationships and how to…more
| Law Firm Marketing

An Outlook on the Future of Journalism from the Nieman Journalism Lab at Harvard

With the landscape of modern journalism rapidly changing, what does the future look like? With new technology and the internet impacting the way that journalists do their jobs and downward financial pressures consistently facing…more
| Communications & Media Law
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