Should a chief marketing officer care who owns the media company he and his PR reps pitch story ideas to?…more
On May 7 Seattle-based real estate information company Zillow became the first publicly traded company ever to take live questions from the public over Twitter and Facebook during its earnings call. Zillow opened the floor to…more
John Corey, Founding Partner of Greentarget, interviews Barbara Knoflach, CEO of SEB Asset Management, on the rise of cross-border real estate investment…more
John Corey, Founding Partner of Greentarget, interviews Debra Cafaro, Chairman and CEO of Ventas, on why the Health Care asset class is well positioned in today's economy.
John Corey, Founding Partner of Greentarget, interviews Jeffrey De Boer, President and Chief Executive Officer of The Real Estate Roundtable, on the intersection of Washington and commercial real estate…more
When a company is confronted with any big issue, it must decide whether to adopt a “no comment” stance or offer a response. Depending on the situation, one choice may outweigh the other. But sometimes that decision changes over…more
John Corey, Founding Partner of Greentarget interviews Jerry Speyer, Chairman and Co-CEO of Tishman Speyer on the floor of DLA Piper's Global Real Estate Summit about uncertainty in the commercial real estate industry…more
With established benchmarks stemming from three years of data and analysis, our latest research reveals accelerated and irreversible trends regarding “on the go” media consumption and how B2B organizations market and communicate…more
Last week you probably struggled more than usual to harness your happiness and find joy in the workplace. The TV and print media, blogs and Twitter were filled with the devastating news surrounding the Boston Marathon explosion…more
Two stories playing out today have our attention for similar reasons. Both examples relate to the influence of social media, namely Twitter, as a function of risk management…more
Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and…more
The Securities and Exchange Commission gave the green light last week for companies to share material, nonpublic information with investors over social media – as long as companies disclose beforehand which specific channels…more
If you think blogs are only written and read by bored, unemployed college grads obsessed with vegan recipes or classic rock, you haven’t been paying attention…more
Reporter Ashby Jones of The Wall Street Journal this week highlighted a controversy surrounding a long-standing practice to leverage the profitability of patents regardless of how or whether those patents are being used by the…more
What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial guidelines…more
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