Survey: Law-Firm Content is Flowing, but are In-House Counsel Reading?

Fifth annual survey of in-house counsel and law-firm marketers shows firms keep churning out more content, but often without documented strategic plans. A survey released today by communications firm Greentarget and…more
| Law Firm Marketing

In REI’s Case, Less PR is Good PR

In our line of work, one often hears that any PR is good PR. Whether or not that holds true is an entirely different blog post. However, I would argue that it’s possible to do too much PR at one time, which can lead to…more
| Communications & Media Law

During Mizzou Protests, Social Media Giveth and Taketh Away

There was a bizarre twist this week in the developing story about racial unrest at the University of Missouri. On Monday, protestors attempted to prevent the news media from taking photos of protestors. On Tuesday, they reversed…more
| Law Firm Marketing

Amazon Demonstrates New Age of Online Debate and Response

It denoted print media’s ability – by virtue of its unique means to reach thousands if not millions of readers – to win public relations battles. But we now live in an era in which anyone with an Internet connection can…more
| Communications & Media Law, Science, Computers, & Technology

Goldman Sachs Just Exposed Twitter for What it Really Is

When Goldman Sachs announced earlier this month that they would cut out the middle men and release their earnings on Twitter, the Internet predictably lit up with chatter about how Goldman’s move could signal a revolution in the…more
| Law Firm Marketing

My Own 10-Year Anniversary: A Decade of Reflection

Greentarget recently celebrated its 10th anniversary, an exciting milestone for all team members, many of whom have been with the organization for much of that time. I am among the veterans at Greentarget, and wanted to take…more
| Commercial Law & Contracts, Communications & Media Law

Corporate Journalism: A catalyst for better story telling

I am continuously amused by all the hubbub around content marketing. Because while that phrase may be new, the truth is that marketing has always been about content. What’s changed, of course, is the delivery, as the digital era…more
| Communications & Media Law, Privacy, Science, Computers, & Technology

Don’t Panic! How to Prepare and Manage Through A Crisis

A big part of any lawyer’s job is to guide clients through crises, serving as the voice of reason and rational thought amidst tumult. But the calm and confidence can disappear quickly when a crisis strikes their own firm or…more
| Law Practice Products & Services

Sales Professionals in Law Firms— Are We Finally Ready?

We started with a simple question: “Are traditional law firms resistant to hiring client-facing business development (i.e. “sales”) staff at a time when competition for and delivery of legal work continues to intensify?” And,…more
| Law Firm Marketing

Stewart’s legacy: Finding a way to stand out

Jon Stewart will sign off from “The Daily Show” for the last time tomorrow. His 16-year rise to prominence — on what some still call a “fake news show” — provides some lessons worthy of more than a few “Moments of Zen” for the…more
| Law Firm Marketing

Surveys Merely a Drop in the Bucket When it Comes to Research

When most people think about research, they automatically think about surveys. But I was recently reminded of how that’s only one piece of a very important puzzle…more
| Law Practice Products & Services

The Value of Empathy Shows up in the News

This month we’re reading two high-profile – but very different – stories that underscore something we talk a lot about at Greentarget: the importance of empathy. …more
| Law Firm Marketing

GT Roundtable: The Amazon Workplace Debacle

With the dust settling, but the buzz continuing, around the New York Times’ expose on Amazon’s white-collar working conditions, and the various responses (by Jeff Bezos, current and former employees), we tapped three of…more
| Law Firm Marketing

Is Nationwide Just Playing the Long Game?

This blog post originally ran on O’Dwyer’s website on Feb. 6. If you didn’t catch Nationwide’s commercial, “Boy,” during the Super Bowl warning parents about the at-home risks facing their children, then chances are you…more
| Law Firm Marketing

Oh, the Humanity. Why Real, Live Editors are Making a Comeback

I’m not sure where they—or we, I suppose—went off to, but the consensus seems to be that, as Julia Greenberg wrote in Wired, “humans are making a comeback.” The headline on that article, “LinkedIn Brings Back Human Editors…more
| Communications & Media Law
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