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Rupert Murdoch’s Bid for Time Warner Shows ‘Content is King’

Many media industry insiders predict Rupert Murdoch’s pursuit of Time Warner Inc. isn’t over, despite his recent announcement that 21st Century Fox pulled its $80 billion merger offer. Others believe that if Murdoch doesn’t end…more
| Communications & Media Law, Mergers & Acquisitions

‘Disrupting the Press Release’ Report Directs the Conversation

The “Disrupting the Press Release” survey and report announcement has created quite the buzz within the PR community. We’re happy to have started a much needed dialogue on a fundamental tool that’s used by our profession to…more
| Law Firm Marketing

Empathy, relationships and press releases

The insights contained in Greentarget’s Disrupting the Press Release have validity because they are drawn not from the folks who write press releases but from the journalists who tell us they read them. The importance of…more
| Communications & Media Law, Law Firm Marketing

A Lesson from Taylor Swift on the Power of the Op-ed

Taylor Swift surprised the world yesterday when she dropped her first op-ed. News of the lyricist’s piece spread like wildfire generating more than 150 comments on The Wall Street Journal website, in addition to more than 20,000…more
| Law Firm Marketing

The media didn’t die, but not for the reasons you’re thinking

The news media is enjoying a renaissance today after fears of imminent death. It’s not reviving because a new business model was found. It’s reviving because the persistent need for news finds its own business model. We need to…more
| Commercial Law & Contracts, Communications & Media Law

Want to Disrupt the News? Focus on Quality and Context

“Disruption” is a thrilling word at our company. Through daily conversations with our clients and the constant digestion of news, we see that traditional industries are being challenged and changed by new companies with…more
| Law Firm Marketing

Imagine your audience

Donald Sterling’s controversial interview on CNN brought to mind an important tactic we ask our clients to employ when being interviewed – a tactic that many would say Sterling didn’t follow…more
| Law Firm Marketing

‘The Late Show’ Heir Must Rebrand Before Taking the Chair

Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has been…more
| Communications & Media Law

Standing Out in a Sea of Content

With four years of established data on the social media attitudes, preferences and usage behaviors of in-house counsel, and new research this year on how law firm marketers are approaching the production, dissemination and…more
| Law Firm Marketing

2014 State of Digital & Content Marketing Survey

We at Greentarget, in association with The American Lawyer and Zeughauser Group, are thrilled to unveil our 2014 State of Digital and Content Marketing Survey. To create a fuller picture of the new media landscape, we…more
| Law Firm Marketing

Managing a Company’s Online Reputation Doesn’t Need to be Risky Business

Research shows that positive reviews on online review sites such as Yelp are actively driving consumer’s buying behaviors. And there’s no surprise that negative reviews have also have an impact. …more
| Law Firm Marketing

Survey says: Bright Spots Exist for the News Industry

A new report provides a refreshingly optimistic insight on the future of American journalism. Despite ongoing challenges facing newsrooms, Pew Research Center’s 2014 State of the News Media report highlights several…more
| Communications & Media Law

Inspiration Comes From the Oddest Places

Here’s a secret: there’s a particular Miley Cyrus video that I can’t stop watching. It’s really a Jimmy Fallon video, one of the immensely entertaining segments he delivers with his house band, The Roots. It’s an a…more
| Law Firm Marketing

The Emerging Market for Context

The list of news stories clamoring for our attention is overwhelming as the editorial concept of serendipity has been replaced with “link bait.” The conversations I used to have with peers about strategies for re-engineering…more
| Law Firm Marketing

Greentarget’s “2014 State of Digital & Content Marketing Survey” Kicks Off — With Full Report to Follow in April

ALM Legal Intelligence and Zeughauser Group partner with Greentarget on project - Since publishing the inaugural In-House Counsel New Media Engagement Survey in 2010, and releasing updated versions in 2012 and 2013, the…more
| Law Firm Marketing
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