The list of news stories clamoring for our attention is overwhelming as the editorial concept of serendipity has been replaced with “link bait.” The conversations I used to have with peers about strategies for re-engineering…more
ALM Legal Intelligence and Zeughauser Group partner with Greentarget on project -
Since publishing the inaugural In-House Counsel New Media Engagement Survey in 2010, and releasing updated versions in 2012 and 2013, the…more
The XXII Olympic Winter Games in Sochi are filled with timeless lessons about marketing and communications — from the individual athletes, the host country and brand sponsors. This bi-annual global display of athleticism…more
Greentarget recently participated in two days of training on how to address a problem from different, unique ways. Andrew Benedict-Nelson led this training and took some time to talk about the lessons learned and why it’s…more
“Corporate journalism” is a phrase that has developed some staying power, and you’re going to start seeing us use it more because it’s exactly the type of practice that we preach…more
“Quite frankly, some women’s bodies just actually don’t work for (Lululemon pants).“
This is an example of what someone should not say to the media – but unfortunately, it was said…more
At Greentarget, we believe in the value of providing quality content as a part of an overall B2B marketing strategy. As part of that passion, we attend conferences about content marketing, follow thought leaders who blog about…more
Publishing engaging web content can seem daunting when readers’ attention spans are at an all-time low. A Slate study this year measured visitors’ interaction with the online publication, and the results were borderline…more
“Be authentic” is one of Greentarget’s core values. While we focus on all of our values throughout the year, each month we highlight one of those values in an attempt to reinforce its importance. This month, we focus on “be…more
Readers of this blog are well acquainted with the “In-House Counsel New Media Engagement Survey,” the study that Greentarget conducts with consultant Zeughauser Group and InsideCounsel. Since we first published the study in…more
Amid the optimism surrounding Twitter’s blockbuster IPO last week came a disappointing reflection on America’s progress (or lack thereof) in improving boardroom diversity…more
What could possibly go wrong?
Basketball star LeBron James takes questions all the time on Twitter and people don’t always like him. Just ask Ohio. And actors like Gary Sinise answer Twitter questions live and there’s not…more
Taking A “Siloed” Approach to content development without a comprehensive strategy.
Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain)
Please see full…more
Executives in key leadership positions can make or break a brand. It should be obvious, yet people forget that simple fact.
Steve Jobs built Apple into the strong global brand that it is today. Meanwhile, one of Jobs’…more
Kevin Lipson GES Inteview…more
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