Infinite Public Relations (IPR)

275 Madison Ave 6th Floor
New York, NY 10016, United States

  • 212-687-0935
  • 212-208-2945

Hiding in Plain Sight: The Importance of Attorney Bios

Underneath all the performance metrics, alternative fee arrangements and efficiency mandates, law is still principally a relationship-based business. When general counsel look to hire new outside counsel, it’s a given that they…more
| Law Firm Marketing

Think Ahead to Maximize Media Opportunities

One of the most powerful ways to maximize strategic media placements is so simple, it’s hiding in plain sight. Still, very few businesses invest the small amount of time needed to lead the news cycle and drive coverage, as…more
| Law Firm Marketing

Five Ways to Become a Reporter’s Expert Source

Lawyers often ask how they can get quoted in news stories, or be quoted more often. They intrinsically understand the value of being a commentary source and many are naturally adept at serving as sources. It’s their job, after…more
| Law Firm Marketing

Where SEO meets PR

Like many companies in search of a quick SEO fix, the travel site Expedia once benefited from paid links on other websites to drive traffic and to increase its ranking in search results. Google, however, publicly frowns upon…more
| Law Firm Marketing

Three Crisis Management Mistakes from Christie’s Bridgegate

It’s not hard to imagine that New Jersey Gov. Chris Christie’s still-unfolding Bridgegate scandal could have taken a different turn. Lacking evidence, the allegations aired shortly after the George Washington Bridge closure last…more
| Elections & Politics

Beware the Business Cliché

The term cliché derives from typesetting. Long ago, French printers recognized that certain writers used the same phrase over and over again. So, to spare themselves the labor of setting the phrase each time in movable type,…more
| Law Firm Marketing

PR Lessons from the NYC Mayoral Race

When Bill de Blasio won the New York Democratic primary for mayor with a large enough margin to avoid a run-off, the pundits weighed in on what was an impressive victory for someone who had been running a distant fourth not too…more
| Communications & Media Law, Elections & Politics

Law Firm Websites: The Next Generation

The first generation of law firm websites was not noted for innovation, sophistication or splash. Most were utilitarian efforts at best, if not a bit stodgy. A growing number of firms, however, are overhauling their online…more
| Law Firm Marketing
Areas of Practice
  • Legal Marketing
Locations
Other U.S. Locations
  • California
  • New York
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.