Practice/Organization Description
Jaffe Associates is the business development consultancy for professionals and their firms. We help our clients tackle their most challenging and complex business development issues – from the setting of clear goals through completed implementation. In everything we do, we seek to deliver a dramatic return on your business development investment. As you investigate our site, we trust you will get a sense of what we do and why we do it.
What makes Jaffe unique is our firsthand, solid experience in modern law firms. As the largest full-service marketing and business development consultancy specializing in helping law and other professional services firms with their business development, marketing, organizational and management needs, our team includes:
* Former practicing attorneys
* Former print, broadcast and wire service journalist
* More former in-house law firm, accounting firm and other services firm marketing directors than any other organization like ours
* A stable team of professionals who have worked with our firm for many years
We understand what our clients face because we know professional services firms from the inside out. Specifically, Jaffe offers the following unique capabilities:
* Through our work with firms all over the country that have faced the same issues you confront today, we have gained knowledge of the pitfalls firms encounter, developed ways to circumvent them, and crafted solutions that shorten the otherwise often years long evolutionary process of integrating marketing with business goals to achieve measurable ROI. There is no learning curve with us. We can start right away—the right way.
* With nearly 30 years of experience advising professionals on business development matters, we understand the unique rhythms and nuances associated with branding and marketing professional services firms.
* Many of Jaffe’s senior staff previously served as Marketing Directors and Chief Marketing Officers at a variety of small, mid-sized and large national law, accounting and other professional services firms, and understand how to work within the unique structure of a professional services partnership to get things done.
* We understand the nuances of advertising professional services firms, and have experience conceiving of, developing, and managing renowned and successful campaigns. We know the publications that will help to get you recognized in your target markets, and are able to obtain optimum placements due to our long history and high purchasing volume.
* We are innovators in the legal marketing industry, having created RankingsForLawyers™, WritersForLawyers™, and LexSpeak™, to better serve our clients’ needs.
* We know the media who cover the law and the business of law, and have strong relationships with media contacts who regularly come to us directly for expert sources. We also know how to create news and interest—and we make it happen. Each week, we highlight our clients in the Jaffe Legal News Service (www.JLNS.com), which has become a leading source for more than 850 reporters and editors looking for story ideas and expert sources from the legal industry.
* We evolve with you. Our marketing, business development and media relations programs change and grow with you. We present new ideas and opportunities all the time, and we are not strictly limited to plans when we feel that alternative approaches will provide greater results.
* We’re virtual, but we are always available. Our staff is based in cities nationwide, and we are available to you at all times via phone, email and instant messaging. We easily travel to visit you in your offices when needed.
With You, We Make It Happen. It is our goal to deliver results in a way that will meet your strategic, business and financial goals.
Professional Associations & Memberships
Legal Marketing Association, Association of Legal Administrators
Honors and Awards
LawDragon Names Six from Jaffe Associates to its Inaugural
“100 Legal Consultants You Need to Know” List
- Jaffe’s Exclusive Focus on Law Firm Marketing and PR Highlighted in List –
http://jaffeassociates.com/pages/articles/view.php?article_id=309
Locations
Other U.S. Locations
- Colorado
- Connecticut
- D.C.
- Illinois
- Maryland
- New Jersey
- New York
- Pennsylvania
- Virginia
