Jaffe

Marketing Law Firm Value: Alternative Fee Arrangements

At the heart of our newest White Paper is the idea that law firms have the opportunity to use alternative fee arrangements (“AFAs”) to redefine their value and become more closely aligned with their clients. The starting point…more

| Law Practice Products & Services

HOW TO WRITE CONTENT THAT GETS HIGH MARKS

THE PLAIN TRUTH ABOUT SEARCH ENGINE OPTIMIZED CONTENT The majority of people who search for a law firm online do not start by going to Google and typing the name of a specific law firm. Instead they might type, “Divorce…more

| Law Firm Marketing

TWITTERING FOR LAWYERS

TWITTERING FOR LAWYERS You’ve likely heard the news media all atwitter over Twitter (sorry, we couldn’t help ourselves). The power of the Twitterverse has been known to kill advertising campaigns (Motrin moms), wreak havoc…more

| Law Firm Marketing

Social Media Policies: Your Firm Needs One

Today, our work and personal lives are in a permanent state of collision, and nowhere is that more evident than online in social networks. Chances are, the younger members of your firm grew up managing their personal…more

| Law Firm Marketing

The Social Media Press Release- White Paper 3.0.1

MAKING YOUR PRESS RELEASES WORK HARDER For the past ten years or so, issuing a press release has been pretty straightforward. When law firms had newsworthy announcements, they issued a written press release to stand as an…more

| Law Firm Marketing

White Paper 2.0.1 - GETTING SOCIAL: UPDATED VERSION

White Paper 2.0.1 GETTING SOCIAL: UPDATED VERSION Web 2.0 and PR 2.0 The Way Jaffe Looks At The Present and the Future WHY YOU NEED TO BE MORE SOCIAL Only three months ago, Jaffe published a white paper “ Web 2.0…more

| Law Firm Marketing, Law Practice Products & Services

10 Things Lawyers Can Do Today In Web 2.0

In this economy, your personal and business networks – and your reputation – are more important than ever. And there is no better, and far more efficient, way to build yours and your firm’s online profile than via the Web. And…more

| Education, Law Firm Marketing

Web 2.0 and PR 2.0 A Jaffe Associates White Paper

Go ahead—right now, Google yourself, your firm or your practice area and see what shows up. Only the very first page of results represents your reputation in the robust world of Internet enterprise. If you’re not there, you’re…more

| Law Firm Marketing, Law Practice Products & Services

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