Jaffe PR

What does your social media profile say about you and your firm?– A lot more than what you write, actually. Just as a professional appearance makes a difference to attorneys and affects lasting (and immediate) first impressions,…more

It…more

At the heart of our newest White Paper is the idea that law firms have the opportunity to use alternative fee arrangements (“AFAs”) to redefine their value and become more closely aligned with their clients. The starting point…more

This Special Alert from Jaffe PR analyzes the recent changes announced by the Florida Supreme Court and the Florida Bar that will have a significant impact on law firm Public Reputation management. In light of the Court’s decree…more

THE PLAIN TRUTH ABOUT SEARCH ENGINE OPTIMIZED CONTENT The majority of people who search for a law firm online do not start by going to Google and typing the name of a specific law firm. Instead they might type, “Divorce…more

TWITTERING FOR LAWYERS You’ve likely heard the news media all atwitter over Twitter (sorry, we couldn’t help ourselves). The power of the Twitterverse has been known to kill advertising campaigns (Motrin moms), wreak havoc…more

Today, our work and personal lives are in a permanent state of collision, and nowhere is that more evident than online in social networks. Chances are, the younger members of your firm grew up managing their personal…more

MAKING YOUR PRESS RELEASES WORK HARDER For the past ten years or so, issuing a press release has been pretty straightforward. When law firms had newsworthy announcements, they issued a written press release to stand as an…more

White Paper 2.0.1 GETTING SOCIAL: UPDATED VERSION Web 2.0 and PR 2.0 The Way Jaffe Looks At The Present and the Future WHY YOU NEED TO BE MORE SOCIAL Only three months ago, Jaffe published a white paper “ Web 2.0…more

In this economy, your personal and business networks – and your reputation – are more important than ever. And there is no better, and far more efficient, way to build yours and your firm’s online profile than via the Web. And…more

Go ahead—right now, Google yourself, your firm or your practice area and see what shows up. Only the very first page of results represents your reputation in the robust world of Internet enterprise. If you’re not there, you’re…more