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Kimberly Alford Rice – KLA Marketing Associates

Marketing Commitment Phobe?

In over 20 years of partnering with law firms and lawyers to support their business development goals, I have witnessed some of the same (unproductive) behaviors over and over, and just shake my head thinking to myself,…more

| Law Firm Marketing, Law Practice Products & Services

Active Listening Skills Wins Clients

All too often we read studies that report clients’ pet peeve with their counsel is they’re not listening to them. Or, cited another way, clients frequently do not feel heard. Given the sometimes intimate nature of…more

| Law Firm Marketing, Law Practice Products & Services

Overcoming the Fears of Asking for Business

The last place most lawyers thought they would be in after law school was in the position of selling their services though the key to building a prosperous practice is to attract new clients and retain the ones you have. All of…more

| Law Firm Marketing, Law Practice Products & Services

A Retreat That Can Advance Your Firm

Does the word “retreat” conjure up a negative picture in your mind? It always has in mine. Though it is just semantics, studies show that the more a law firm (lawyers and staff) comes together to discuss pressing…more

| Law Firm Marketing, Law Practice Products & Services

Using Social Media and Other Cool Tools to Rock Your PR

My attorney clients often share that they “want to get in the papers” as a result of something they consider “news worthy,” but frequently they don’t understand the overarching goals and objectives…more

| Law Firm Marketing, Law Practice Products & Services

A Retreat That Can Advance Your Firm

Does the word “retreat” conjure up a negative picture in your mind? It always has in mine. Though it is just semantics, studies show that the more a law firm (lawyers and staff) comes together to discuss pressing…more

| Law Firm Marketing, Law Practice Products & Services

Are You in the Relationship Building Business?

Some things appear to be so simple that we assume (dangerously) that everyone "gets it." Bear with me a moment. For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen…more

| Law Firm Marketing, Law Practice Products & Services

Blog Your Way to Building a Prosperous Practice

Reality check: According to the WordPress website, there are over 327 million people who view more than 2.5 billion blog pages each month. WordPress.com users produce about 500,000 new posts and 400,000 new comments on an…more

| Law Firm Marketing, Law Practice Products & Services

Naturalize Your Networking Skills for Success

How do you measure your networking success? Does it include “whoever has the most business cards, wins?” How about “I gave out all my cards, so I must be doing something right” WRONG! As you are out and…more

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Overcoming Fear of Asking for Business

"I did not go to law school to be a salesperson." The last place most lawyers thought they would be in after law school was in the position of selling their services, though the key to building a prosperous practice is to…more

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Goal Setting for a Prosperous Practice

Goals provide long-term vision and short-term motivation, and help you to organize your time and resources so that you can maximize your concrete action steps. The following information will help you get started in your goal…more

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A Retreat That Can Advance Your Firm

Does the word “retreat” conjure up a negative picture in your mind? It always has in mine. Though it is just semantics, studies show that the more a law firm (lawyers and staff) comes together to discuss pressing…more

| Law Firm Marketing, Law Practice Products & Services

Eight Steps to a Prosperous Small Firm Practice

The year is young and possibilities abound to make 2012 your most prosperous year ever. Having worked with many law firms and hundreds of lawyers over two decades, we have witnessed some common threads of what makes a…more

| Law Firm Marketing, Law Practice Products & Services

Train Your Associates and Watch Them Flourish...and Business Grow

It’s a New Day, Relatively Speaking As a law firm leader, you have read over and over about the value of educating your associates in business development skills to help them develop their own clients quicker, mitigate…more

| Law Firm Marketing, Law Practice Products & Services

Keeping Your Firm Top of Mind

The first quarter has flown by though “overwhelm” has yet to set in for most lawyers, and it is typically this time of year I find my clients eagerly embrace a few practical steps that they may take to yield high…more

| Law Firm Marketing, Law Practice Products & Services

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