Companies facing mass litigation, heavy regulation, M&A activity, bankruptcy, employment retaliation and advocating legislative change need to safeguard their reputations. Businesses also often find themselves navigating a complex environment that requires dealing simultaneously with litigation, governmental and regulatory actions, media scrutiny, and public perception.
Daniel Cherrin is an attorney practicing public relations, crisis management and public affairs. He is the former Communications Director for the City of Detroit and Press Secretary to the Mayor of Detroit.
Cherrin works with companies to assess the public risk of a transaction using a multi-disciplinary approach of law, public relations and legislative and regulatory affairs and create a plan to protect their reputation.
In addition, Cherrin is a trained mediator, seeking to help others resolve disputes between or with government and facilitates multi-party discussions to help drive community consensus.
Cherrin blends law, regulations and policy with media relations, government relations, issue advocacy and litigation into a seamless strategy that delivers better more persuasive messages to key influencers.
Michigan State University College of Law, JD
University of Michigan, BA
Professional Associations & Memberships
State Bar of Michigan; Engineering Society of Detroit; MS Society; Legal Marketing Association
Honors and Awards
Crain's Detroit Business '40 Under 40,' Michigan State University Political Leadership Fellow