Insurance defense law firms that start the New Year with a resolution to get appointed as insurance panel counsel for more carriers may find these 14 legal marketing tips to be helpful. Ideas include: look beyond large, national…more
As the New Year approaches, law firms that bring a fresh, disciplined approach to 2014 business development campaigns will be the most likely to succeed. Here are five recommendations to jump start your law firm marketing…more
Many insurance defense law firms are not able to defend their corporate clients in employment litigation when the claim is subject to an employment practices liability insurance (EPLI) policy.
Frequently, the insured…more
Insurance defense law firms that have been approved as panel counsel for multiple insurance companies can inadvertently find that their revenue base is increasingly dependent on a shrinking number of insurance companies over…more
Cybersecurity and cyber-insurance represent significant growth potential for insurance defense law firms. Opportunities arise both as insurance panel counsel for insurance companies and trusted legal advisers to insureds or…more
Law firms looking for new business may want to expand their horizons to take on an international perspective. New clients await U.S. and Israeli firms willing to invest some time and effort in cross-border legal marketing…more
Law firms looking for a creative 2012 legal marketing campaign are advised to consider the presidential election as a marketing platform. It is guaranteed that the next seven months will provide an endless stream of fresh,…more
Google launched a record 40 SEO enhancements in February. Law firms dependent on website traffic for lead generation will want to be sure their own search engine optimization (SEO) efforts are keeping pace with Google's best…more
Attorneys who master the art of working a room can tap into powerful business development opportunities. In this law firm marketing article, Margaret Grisdela outlines 7 easy ways to get new clients by networking…more
Legal marketing is a business tool that, when used properly, will help you to reach the right audience at the right time with the right message. Marketing is also a process and not an event, meaning that successful law firm…more
More law firms are discovering the benefits of social media business development campaigns in 2011, and LinkedIn is an easy way to get started. There is no pressure to post news on any predetermined schedule, so you can avoid…more
Personal thoughtfulness can make a winning difference when it comes to law firm business development, client retention, and referrals.
Valentine’s Day serves as a legal marketing reminder that attentive service fosters…more
Your greatest source for new revenue is hidden in your law firm’s client list. Increased business from current or past accounts tends to be more profitable, due to its lower cost of acquisition, higher degree of client…more
The New Year is here, and law firm marketing committee members are looking for client development techniques that will accelerate the billable hour clock.
Marketing to your current clients is the absolute best way to…more
A sample 2011 Legal Marketing Plan, now available for download, outlines a simple yet structured guide to client development. December is an ideal time for law firms that are serious about legal marketing to prepare for a strong…more
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