Mintz Levin - Consumer Product Matters

Practice/Organization Description

When it comes to launching a new product, complying with regulations, defending product liability lawsuits, and the overall protection of your company’s brand reputation in the marketplace, having counsel that knows how to manage and mitigate risk throughout every stage of the product life cycle is critical. Our attorneys are experienced in product safety and other regulatory issues and commercial concerns from every legal angle, and we leverage that comprehensive knowledge to your benefit. We know how to protect your business — from product inception, through product launch, and while your products are in the marketplace. When issues, such as product recalls, data breaches, trade practices, or class action litigation, do arise, we can help you respond quickly and in a way that meets your business objectives.

Our multidisciplinary Product Risk Management & Response Practice helps clients identify and manage their risks relating to product development, safety, other regulatory compliance, branding, advertising, promotion, distribution, and sales. Our team includes attorneys from our Consumer Product Safety, FDA, EPA, Privacy & Security, Class Action, Insurance & Reinsurance, and Complex Tort & Product-Related Litigation practices, and when necessary, government relations and crisis management professionals from our consulting affiliate, ML Strategies, LLC.

Quick Facts

Decades of experience paired with strong regulatory insights feed our pragmatic approach to compliance, risk management, and crisis management

Ability to navigate complex consumer product federal and state laws and regulations set by the following:

Consumer Product Safety Commission (CPSC)

Customs and Border Protection (CBP)

Federal Trade Commission (FTC)

Food and Drug Administration (FDA)

Environmental Protection Agency (EPA)

Deep experience defending:

Alleged product safety concerns

False advertising claims

Regulatory agency investigations and enforcement matters

Consumer class actions

Privacy- and data-related breaches

Team includes former Chief of Staff and Chief Counsel to Chairman at CPSC and former attorneys with the FTC

Well-versed in critical state laws like California’s Proposition 65

Well-versed in international laws and regulations:

Canada consumer product safety legislation

New EU product safety directives

China instituting and enforcing new export controls and internal recall procedures

Additional product safety laws for various countries

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