At first glance LinkedIn Showcase pages appear to be the same as the company pages we all have come to recognize. What’s the difference?…more
In a new video Every Single one of You is a Media Company, Gary Vaynerchuk invoked a brilliantly insightful image: Social networks as plumbing…more
Now that social media compliance vendors are adding user enablement features, insurance executives here at LIMRA’s annual conference keep asking me: Should we use our social media compliance tool to stimulate employee adoption…more
Digital marketing is moving from a game of broadcast to one of orchestration.
Broadcast is Past -
Digital marketing used to be a game of broadcast. Marketers built web content and pushed it out as best they could to…more
It’s fascinating how Marketing still uses social as a broadcast medium. Once I noticed this phenomenon I started seeing examples everywhere…more
Marketers are embracing LinkedIn as the hottest tool around. LinkedIn’s Influencer Program is drawing huge numbers. So you’d think CMOs of the Fortune 100 would use LinkedIn aggressively to strengthen their companies’ online…more
A strong content marketing program is an important part of your firm's online marketing mix. It sings your firm's praises, show its expertise, and helps to warm up the crowd of clients and potential clients.
Adrian Lurssen of…more
How do big corporations in B2B industries really look at social business? To answer that question, PeopleLinx convened top marketers and digital strategists for an intimate Social Business Roundtable. Companies represented…more
As a social business specialist at PeopleLinx, I’m asked by my clients every day: “What other tips do you have to help me reach my goals faster?” LinkedIn Groups is my go-to answer. If you’re not leveraging Groups, you should…more
Once in a while, a new LinkedIn feature comes along that makes people rave with excitement. LinkedIn Contacts is generating that kind of buzz at PeopleLinx…more
If you employ professionals, most of them are on LinkedIn. Each one has a personal website–their LinkedIn profile–with content. Each profile gets a few hits every week. Add them all up, and your employees are getting thousands…more
PeopleLinx recently welcomed the President of Metrocorp and Publisher of Philadelphia Magazine, David Lipson, as another speaker in our Fireside Chat series. While he didn’t share any stories of his son Matt, who was an intern…more
The new landscape for lawyers -
Cozen O’Connor Chief Marketing Officer Lisa Haas knew the firm’s attorneys needed help with LinkedIn…more
That’s the question that we asked ourselves recently when PeopleLinx opened its doors for our inaugural “Junior Entrepreneur Day.”…more
It’s time to get scientific about LinkedIn.
Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing…more
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