Despite the enormous membership on LinkedIn and Twitter, it’s amazing how many people don’t know how to use them. If I had a dime for every time someone said to me “I’m on LinkedIn but I don’t really know what I’m doing” or “I’m…more
LinkedIn is releasing tools which assign scores to brands based on their content marketing efforts.
It’s a cool new feature, and very different from the PeopleLinx scoring tool. Put the two together, and you’ll get an…more
I have to admit, I was initially bummed when LinkedIn announced they will be retiring the Products and Services tab from Company Pages. Our company page has almost become a mini product website. We’ll still be able to edit the…more
The social web is all abuzz with a story today about a LinkedIn interaction that went horribly wrong. A job-seeker asked to connect on LinkedIn with the operator of a Cleveland job board. The response was not only negative but…more
LinkedIn is about to become the world’s biggest publishing platform. What does that mean for your content marketing strategy?…more
The Federal Financial Institutions Examination Council (FFIEC) has issued guidance for financial institutions’ use of social. According to the FFIEC, the guidance is advice and does not enforce any new obligations on financial…more
At first glance LinkedIn Showcase pages appear to be the same as the company pages we all have come to recognize. What’s the difference?…more
In a new video Every Single one of You is a Media Company, Gary Vaynerchuk invoked a brilliantly insightful image: Social networks as plumbing…more
Now that social media compliance vendors are adding user enablement features, insurance executives here at LIMRA’s annual conference keep asking me: Should we use our social media compliance tool to stimulate employee adoption…more
Digital marketing is moving from a game of broadcast to one of orchestration.
Broadcast is Past -
Digital marketing used to be a game of broadcast. Marketers built web content and pushed it out as best they could to…more
It’s fascinating how Marketing still uses social as a broadcast medium. Once I noticed this phenomenon I started seeing examples everywhere…more
Marketers are embracing LinkedIn as the hottest tool around. LinkedIn’s Influencer Program is drawing huge numbers. So you’d think CMOs of the Fortune 100 would use LinkedIn aggressively to strengthen their companies’ online…more
A strong content marketing program is an important part of your firm's online marketing mix. It sings your firm's praises, show its expertise, and helps to warm up the crowd of clients and potential clients.
Adrian Lurssen of…more
How do big corporations in B2B industries really look at social business? To answer that question, PeopleLinx convened top marketers and digital strategists for an intimate Social Business Roundtable. Companies represented…more
As a social business specialist at PeopleLinx, I’m asked by my clients every day: “What other tips do you have to help me reach my goals faster?” LinkedIn Groups is my go-to answer. If you’re not leveraging Groups, you should…more
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.