Ross Fishman – Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL 60035, United States

  • 1-847 432 3546

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979? aren’t…more
| Law Firm Marketing

No. I haven’t been hacked. These are real lawyer photos.

The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website around 1995, as Marketing…more
| Law Firm Marketing

The Craziest Lawyer Website Photo I’ve Ever Seen

Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur applies. We think today’s discussion of lawyer website biography photos might be one of those…more
| Law Firm Marketing

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing…more
| Law Firm Marketing

Wildman law firm – sorry to see you go.

According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form Locke Lord Edwards. That’s a pretty good name, actually, which I believe the…more
| Law Firm Marketing

“Is this the worst law firm holiday e-card ever?”

That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even…more
| Law Firm Marketing

The Best Law Firm Obituary Logo

If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title, whether senior partner or…more
| Law Firm Marketing

Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card

There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP…more
| Law Firm Marketing

Today I received literally the season’s BEST law firm holiday card.

A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Best firm. Twice. In fact,…more
| Law Firm Marketing

Connecting your law firm holiday card to your brand message.

I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back around 2006, they were moving into new geographic markets…more
| Law Firm Marketing

Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas

I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a lawyer from Bain Mazza &…more
| Law Firm Marketing

I’ve never seen ANYTHING like this law firm’s holiday card. Never.

I’ve ranted about and railed against boring or clichéd holiday cards for decades, yet nearly every day in December another one or two (or ten) bland and politically correct cards featuring snowy landscapes or skylines, ice…more
| Law Firm Marketing

2014’s First Noteworthy Law Firm Holiday E-Card is from BLG.

Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local schools to read with the…more
| Law Firm Marketing

Marketing an International Law or CPA Firm Network (Post 2 of 3):

This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed…more
| Law Firm Marketing

Marketing an International Law Firm Network

As I’ve previously mentioned, I’m a big fan of international law firm networks. I’ve seen first-hand the value they offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen…more
| Law Firm Marketing
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