I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.
I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although…more
James Patterson is the world’s highest-paid author, and one of the most prolific. But he got his start in the advertising world. Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency…more
We all loved that show. It was one of the top TV shows from 1994-2004 (now in syndication). The production company was “Bright Kauffman Crane productions,” and their logo had a colorful, slightly offbeat feel to it…more
Below are two logos – before and after the redesign, obviously. Note, they’re exactly the same width.
Which one stands out? Which one are you more likely to notice and remember?…more
I’ve been railing about holiday card do’s and don’ts for over 20 years. Sometimes I think the word is getting out. Other times I just sigh. Usually I rant about the cover, the branding page, which is what sets the tone and…more
When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever). This can be from a…more
Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great and failing to screw it up is just maintaining…more
Q: Are holiday cards effective?
A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said that…more
I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing.
But today, in 2013, I think we may have…more
Personally, I don’t care for Spirit Airlines. This “discount” airlines unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more than if…more
I was in beautiful Vancouver, BC recently, speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory…more
There’s been a lot of talk recently regarding the merger discussions between 1,000-lawyer Orrick, and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law). It’s not a sure-thing, of…more
Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he…more
That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World…more
We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. …more