Ross Fishman – Fishman Marketing, Inc.

A Recession-Era Marketing Committee Conversation

A Sadly Common Marketing Conversation: Fortunately, most of the legal profession seems to have weathered the recession. There were some notable flops and failures, but things have clearly been picking back up. We’re getting…more
| Law Firm Marketing

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment…more
| Law Firm Marketing

Here’s what can happen when everyone uses the same differentiator…

Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be…more
| Law Firm Marketing

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a good…more
| Law Firm Marketing

Should we be in “Who’s Who” publications?

Q: Our lawyers have been invited to be part of both Best Lawyers and Who’s Who. Are those good? Should we participate? A: “Best Lawyers” is credible and, in my experience, the people who are selected belong there. Pick a…more
| Law Firm Marketing

Marketing an International Law Firm Network (Post 3 of 3)

[This is the third and final part of a three-part post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the…more
| Law Firm Marketing

Why must I sculpt a WOMAN lawyer?

“You were supposed to make one of the lawyers a girl!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a prominent Chicago office…more
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The 30 Best Law Firm Tag Lines Ever. (3 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with…more
| Law Firm Marketing

Law Firm Tag Lines: “Word. Word. Word.”

Let’s declare 2015 to be the end of the “Three one-word sentence” tag lines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For both law firms and accounting firms, the most-overused…more
| Law Firm Marketing

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979? aren’t…more
| Law Firm Marketing

No. I haven’t been hacked. These are real lawyer photos.

The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website around 1995, as Marketing…more
| Law Firm Marketing

The Craziest Lawyer Website Photo I’ve Ever Seen

Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur applies. We think today’s discussion of lawyer website biography photos might be one of those…more
| Law Firm Marketing

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!

Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing…more
| Law Firm Marketing

Wildman law firm – sorry to see you go.

According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form Locke Lord Edwards. That’s a pretty good name, actually, which I believe the…more
| Law Firm Marketing

“Is this the worst law firm holiday e-card ever?”

That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even…more
| Law Firm Marketing
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