Ross Fishman – Fishman Marketing, Inc.

Do Consultants Often “Sell from the Podium?”

Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters…more
| Law Firm Marketing

Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters

For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s). Is it just a polished-up 2016 version of the previous site?  Or is it a significant…more
| Law Firm Marketing

The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2)

SHARE: Part 1 is available here. 11.  [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:]  “Still just lawyers.” 12.  Dart boards (often showing three darts in the bullseye)…more
| Law Firm Marketing

The Top 25 Law Firm Website Clichés to Avoid. (PART 1)

As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent the general concept of “Law,” like columns, jury boxes, striped books, rowing, and “Smiling Lawyers.”…more
| Law Firm Marketing

‘Our 15-Year-Old Firm has 275 Years of Experience’

Wait, what? ...Ohhhh, I get it — you are aggregating every single one of your lawyer’s total years of experience into a single figure... One question — So what? How does a combined number help provide better…more
| Law Firm Marketing

“City Slickers” and Law Firm Differentiation.

In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…more
| Law Firm Marketing

Here’s how to easily fix one of the worst networking mistakes.

Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail on this is below. But first some background: I…more
| Law Firm Marketing

Howard Law Group featured in The Legal Intelligencer

We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others…more
| Law Firm Marketing

Smiling Lawyers on Your Home Page

Smiling lawyers – the latest website home page cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers…more
| Law Firm Marketing

New Retreat, CLE, and Marketing-Training Video

I’m delighted to (finally) have a demo video showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators,…more
| Law Firm Marketing

How to Decline ‘Who’s Who’ and Vanity Directories

I’ve written extensively about “Vanity Directories” like Who’s Who and other debatable, spurious, or pay-to-play “honors” that resemble “SuperAwesomeLawyers’ International Hall of Fame.” This is mostly because I resent spending…more
| Law Firm Marketing

Branding FIVE Litigation Firms: 5 Law Firm Case Studies

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their…more
| Law Firm Marketing

Ladle Rat Rotten Hut (“Little Red Riding Hood”)

“Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t. It helps…more
| Law Firm Marketing

A quick email fix for nicknames.

Are you a Bob or a Robert? A Dick or Richard? Beth. Bill. Bob. Dick. Drew. Gene. Jerry. Lainie. Liz. Ted. Tori. Marketing is about clear communication.  Good marketing makes it easy for your clients and prospects to find…more
| Law Firm Marketing

In Marketing, when you have the facts, USE them: A brand and website overhaul for a 300-win trial law firm

SHARE: The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder…more
| Law Firm Marketing
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