Ross Fishman
Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL 60035, United States
Phone: 1-847 432 3546
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Expert Witness Services
  • Firm/Practice Management
  • Legal Marketing
  • Recruiting/Staffing
  • Training & Education

Offering Joint Networking Training to Your Firm AND Clients

A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young…more
 /  Law Firm Marketing

Why your law firm's blog probably sucks.

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was…more
 /  Law Firm Marketing

Does your website company have a Capt. Kirk?

Is your website developer a Capt. Kirk or Mr. Spock? There are four critical steps to overhauling your website: - Strategy and messaging - Design - Coding - Maintenance…more
 /  Law Firm Marketing

The race to get “Big” is a race to the middle.

So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were…more
 /  Law Practice Products & Services

Obituaries. THIS is how to handle the death of one of your people.

Obituaries are difficult. I think the true quality of a law or accounting firm can be judged by how it responds to the death of its people. A few years ago, there was a lot of media attention regarding the tragic death…more
 /  Law Firm Marketing, Law Practice Products & Services

Lawyer / Liar “Joke” from 1693.

I got a lot of comments from the previous 1906 Lawyer/Devil Card, primarily people wanting to see more examples of lawyers being joked about throughout history, or referencing other works from their memories or…more
 /  Law Practice Products & Services

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name. Here are Ross’s Rules 6-10; I hope it’s…more
 /  Law Firm Marketing

Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II).

Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same issues.) We…more
 /  Law Firm Marketing, Law Practice Products & Services

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity?the one that seems to have the best people, the best…more
 /  Law Firm Marketing, Law Practice Products & Services

Q: Should law firms pay associates to market?

Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv last week, posed by a marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate…more
 /  Law Firm Marketing

Ross’s Top 10 Law Firm Domain Name Mistakes

What’s Your Law Firm’s Domain Name? - Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the mid-1990s, I remember the early…more
 /  Law Firm Marketing

Trust your sushi chef – and marketers.

[2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his…more
 /  Law Firm Marketing, Law Practice Products & Services

The Worst Legal Industry Ad Ever?

Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society.  It’s aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors’ Regional…more
 /  Law Firm Marketing

Our Biggest Marketing Flop. (Updated)

Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer…more
 /  Law Firm Marketing

Daddy Warbucks on the sad state of law firm client service.

Little Orphan Annie’s Commentary on Law Firm Client Service. I came upon this “Annie” comic strip somewhere decades ago and have discussed it ever since in my Client-Service training classes for lawyers. If even Daddy…more
 /  Law Firm Marketing
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