Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great and failing to screw it up is just maintaining…more
Q: Are holiday cards effective?
A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once. Of course, I said that…more
I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing.
But today, in 2013, I think we may have…more
Personally, I don’t care for Spirit Airlines. This “discount” airlines unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more than if…more
I was in beautiful Vancouver, BC recently, speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to me wanting to discuss his unsatisfactory…more
There’s been a lot of talk recently regarding the merger discussions between 1,000-lawyer Orrick, and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law). It’s not a sure-thing, of…more
Look, it’s not like Vancouver lawyer Mark Virgin didn’t know his last name is Virgin (imagine what his middle school years were like…). Today, he’s a dynamic lawyer, helping stand up for the weak against the powerful. And he…more
That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA, State Capital Group, World…more
We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals. …more
Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right people rather than simply a lot of people. But…more
One of history’s most-common law firm tag lines is “Committed to Quality” or its generic equivalent.
Committed to quality service, committed to quality representation, committed to high-quality legal this or that…more
Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit.
It caused us to wonder about it. Why 24 instead of the typical 25? We came up with three possible explanations, and ultimately a…more
When launching a new marketing campaign, it’s time for a party!
Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad…more
We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive.
We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law firms could…more
When launching a new brand or website, I think it’s time for a party.
Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new…more