Ross Fishman – Fishman Marketing, Inc.

Search-engine optimization (SEO) and social media are controversial topics among law marketers. Do they work? Can they help generate clients? Well, yes, actually. We undertook a project that proved it, representing a…more

Law firms struggle with SEO (search-engine optimization) and search-engine marketing, across the US, and even more when marketing into foreign countries. Google searches are geographically focused, and presume that when you…more

Which works better, Marketing or Sales? Communications or Business Development? Which is a better company - IBM or Nike? To generate revenue, Marketing must integrate with a firm's rainmakers. Marketing without effective…more

This is the Court Decision finding in favor of the defendants' Motion for Summary Judgment in the Habush Habush & Rottier vs. Cannon & Dunphy "Invasion of Privacy" lawsuit. The case involves internet-based marketing issues…more

This discusses a landmark case of first impression involving Google AdWords and online marketing of law firms. This case, Habush Habush & Rottier vs. Cannon & Dunphy, involves the two most prominent personal injury firms in…more

How can you benefit if you live in an area where the "big-city" lawyers might not personally know another lawyer? How can you get the referrals? It's easy to find a lawyer in a large city. Most lawyers know how to find a…more

How to Market Your Law Firm in an Economic Recession. Today's declining economy is the BEST time for law firms to leapfrog the competition. It is easiest to see significant improvement in your competitive position when…more

As a whole, lawyers are very literal. Often too literal for good marketing. Firms that don’t know any better, opt for the obvious icons that represent the general concept of "Law," just like most of their closest competitors. …more

Williams Parker is a high-quality 45-attorney full-service Sarasota law firm. This case study-based article describes their elegant "The Art of Law" marketing campaign. It details their situation and marketing and branding…more

This is an interesting article by Shawn Collins detailing the five things you should do if your neighborhood is, or may be, polluted. These typically arise in water or groundwater contamination cases, with chemicals or toxins…more

Most law firms look alike. They act alike. Their cultures are relatively similar. But it doesn't have to be that way. In fact, it shouldn't be that way. Consider the difference between a typical Hilton or Hyatt hotel and a…more

Think Different. When it absolutely positively has to be there overnight. Tag lines are important. A few strategically selected words that tell the world what you stand for, and your employees how to behave. Would Nike be…more

Law firms update their websites, or change their marketing, or create marketing plans or programs, without getting a specific answer to the most fundamental and important question - "How is this marketing activity going…more

This is an article by environmental litigator Shawn Collins discussing his experience in environmental class action cases, and why homeowners cannot afford to trust what the polluting companies say. Their lawyers or public…more

Schopf & Weiss is a high-powered 25-attorney litigation boutique in Chicago. This article describes their "Bigger is Good. Smarter is Better." marketing and branding campaign. It details their marketing and branding…more