Ross Fishman – Fishman Marketing, Inc.

In Marketing, when you have the facts, USE them: A brand and website overhaul for a 300-win trial law firm

SHARE: The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder…more
| Law Firm Marketing

Two Similar Ads: Law Firm vs. Coffee Maker.

Is imitation “the sincerest form of flattery?” “There are no new ideas...” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years…more
| Law Firm Marketing

A VERY unique holiday card: ‘Are You My Lawyer?’

We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s…more
| Law Firm Marketing

Two Clever Law Firm Holiday Cards

We’re not doing a big Best-Of competition for lawyer holiday cards this year. But two of my early favorite legal photo cards so far have been..…more
| Law Firm Marketing

“The Cubs Win the World Series!” An old law firm ad.

Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a…more
| Law Firm Marketing

What the Hell is This Ad Selling?

Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund.” First, let’s discuss some things that make an advertisement effective…more
| Law Firm Marketing

Client – ‘I don’t believe in hammers.’

Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on this one either. No real challenge, it’s obviously Nike…more
| Law Firm Marketing

Cross Selling Sucks. Here Are 18 Reasons Why. (Part 2)

This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. Below are additional reasons that…more
| Law Firm Marketing, Law Practice Products & Services

Cross-Selling Sucks. Here Are 18 Reasons Why. (Part 1)

Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to…more
| Law Firm Marketing, Law Practice Products & Services

Unique conference giveaway. I bet you don’t have one of these.

I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jackson Walker law firm. The firm’s…more
| Law Firm Marketing

THIS is how to handle the death of one of your people.

I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an…more
| Law Firm Marketing

TODAY is the best time ever to market your firm.

We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention…more
| Law Firm Marketing

Ntrakwah & Co. Lawyers – Doing Business in Ghana

Founded by Felix Ntrakwah, one of Ghana’s most-respected lawyers, Ntrakwah & Co. is known as Ghana’s finest business and commercial law firm. Partner Kwadwo (“Kojo”) Ntrakwah was interviewed recently by The Law Society regarding…more
| International Law & Trade, Law Firm Marketing

A Recession-Era Marketing Committee Conversation

A Sadly Common Marketing Conversation: Fortunately, most of the legal profession seems to have weathered the recession. There were some notable flops and failures, but things have clearly been picking back up. We’re getting…more
| Law Firm Marketing

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment…more
| Law Firm Marketing
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