Ross Fishman – Fishman Marketing, Inc.

Unique conference giveaway. I bet you don’t have one of these.

I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jackson Walker law firm. The firm’s…more
| Law Firm Marketing

THIS is how to handle the death of one of your people.

I think the true quality of a law firm or accounting firm can be judged by how it responds to the death of one of its people. There was a lot of coverage recently regarding the death of a Chicago lawyer in an…more
| Law Firm Marketing

TODAY is the best time ever to market your firm.

We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention…more
| Law Firm Marketing

Ntrakwah & Co. Lawyers – Doing Business in Ghana

Founded by Felix Ntrakwah, one of Ghana’s most-respected lawyers, Ntrakwah & Co. is known as Ghana’s finest business and commercial law firm. Partner Kwadwo (“Kojo”) Ntrakwah was interviewed recently by The Law Society regarding…more
| International Law & Trade, Law Firm Marketing

A Recession-Era Marketing Committee Conversation

A Sadly Common Marketing Conversation: Fortunately, most of the legal profession seems to have weathered the recession. There were some notable flops and failures, but things have clearly been picking back up. We’re getting…more
| Law Firm Marketing

A tongue-in-cheek recollection of LMA’s first 20 years.

A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment…more
| Law Firm Marketing

Here’s what can happen when everyone uses the same differentiator…

Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be…more
| Law Firm Marketing

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a good…more
| Law Firm Marketing

Should we be in “Who’s Who” publications?

Q: Our lawyers have been invited to be part of both Best Lawyers and Who’s Who. Are those good? Should we participate? A: “Best Lawyers” is credible and, in my experience, the people who are selected belong there. Pick a…more
| Law Firm Marketing

Marketing an International Law Firm Network (Post 3 of 3)

[This is the third and final part of a three-part post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the…more
| Law Firm Marketing

Why must I sculpt a WOMAN lawyer?

“You were supposed to make one of the lawyers a girl!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a prominent Chicago office…more
|

The 30 Best Law Firm Tag Lines Ever. (3 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorites, along with…more
| Law Firm Marketing

Law Firm Tag Lines: “Word. Word. Word.”

Let’s declare 2015 to be the end of the “Three one-word sentence” tag lines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For both law firms and accounting firms, the most-overused…more
| Law Firm Marketing

The 30 Best Law Firm Tag Lines Ever. (2 of 3)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979? aren’t…more
| Law Firm Marketing

No. I haven’t been hacked. These are real lawyer photos.

The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website around 1995, as Marketing…more
| Law Firm Marketing
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