Ross Fishman – Fishman Marketing, Inc.

1356 St Johns Ave
Highland Park, IL 60035, United States

  • 1-847 432 3546

“Is this the worst law firm holiday e-card ever?”

That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even…more
| Law Firm Marketing

The Best Law Firm Obituary Logo

If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title, whether senior partner or…more
| Law Firm Marketing

Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card

There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP…more
| Law Firm Marketing

Today I received literally the season’s BEST law firm holiday card.

A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Best firm. Twice. In fact,…more
| Law Firm Marketing

Connecting your law firm holiday card to your brand message.

I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back around 2006, they were moving into new geographic markets…more
| Law Firm Marketing

Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas

I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a lawyer from Bain Mazza &…more
| Law Firm Marketing

I’ve never seen ANYTHING like this law firm’s holiday card. Never.

I’ve ranted about and railed against boring or clichéd holiday cards for decades, yet nearly every day in December another one or two (or ten) bland and politically correct cards featuring snowy landscapes or skylines, ice…more
| Law Firm Marketing

2014’s First Noteworthy Law Firm Holiday E-Card is from BLG.

Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local schools to read with the…more
| Law Firm Marketing

Marketing an International Law or CPA Firm Network (Post 2 of 3):

This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed…more
| Law Firm Marketing

Marketing an International Law Firm Network

As I’ve previously mentioned, I’m a big fan of international law firm networks. I’ve seen first-hand the value they offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen…more
| Law Firm Marketing

“Your CMO is stupid. So hire us.”

OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: Stein AIS Marketing Manatee Ad…more
| Law Practice Products & Services, Law Firm Marketing

Why your Law or Accounting Firm’s Holiday Cards will Probably Stink.

I get asked often whether holiday cards are effective. The answer? I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects…more
| Law Firm Marketing

Need a law firm tag line? Try one of these.

Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative sentences, like “Excellence. Expertise…more
| Law Firm Marketing

Squire Patton Boggs – where’s the website?

There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”) Fishman…more
| Law Firm Marketing

The Absolute Best “Super Lawyer” Ad Design

A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them. But the firm’s terrific Marketing Director Nora Chandler…more
| Law Firm Marketing
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