Ross Fishman – Fishman Marketing, Inc.

“City Slickers” and Law Firm Differentiation.

In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…more
| Law Firm Marketing

Here’s how to easily fix one of the worst networking mistakes.

Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail on this is below. But first some background: I…more
| Law Firm Marketing

Howard Law Group featured in The Legal Intelligencer

We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others…more
| Law Firm Marketing

Smiling Lawyers on Your Home Page

Smiling lawyers – the latest website home page cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers…more
| Law Firm Marketing

New Retreat, CLE, and Marketing-Training Video

I’m delighted to (finally) have a demo video showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators,…more
| Law Firm Marketing

How to Decline ‘Who’s Who’ and Vanity Directories

I’ve written extensively about “Vanity Directories” like Who’s Who and other debatable, spurious, or pay-to-play “honors” that resemble “SuperAwesomeLawyers’ International Hall of Fame.” This is mostly because I resent spending…more
| Law Firm Marketing

Branding FIVE Litigation Firms: 5 Law Firm Case Studies

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their…more
| Law Firm Marketing

Ladle Rat Rotten Hut (“Little Red Riding Hood”)

“Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t. It helps…more
| Law Firm Marketing

A quick email fix for nicknames.

Are you a Bob or a Robert? A Dick or Richard? Beth. Bill. Bob. Dick. Drew. Gene. Jerry. Lainie. Liz. Ted. Tori. Marketing is about clear communication.  Good marketing makes it easy for your clients and prospects to find…more
| Law Firm Marketing

In Marketing, when you have the facts, USE them: A brand and website overhaul for a 300-win trial law firm

SHARE: The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder…more
| Law Firm Marketing

Two Similar Ads: Law Firm vs. Coffee Maker.

Is imitation “the sincerest form of flattery?” “There are no new ideas...” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years…more
| Law Firm Marketing

A VERY unique holiday card: ‘Are You My Lawyer?’

We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s…more
| Law Firm Marketing

Two Clever Law Firm Holiday Cards

We’re not doing a big Best-Of competition for lawyer holiday cards this year. But two of my early favorite legal photo cards so far have been..…more
| Law Firm Marketing

“The Cubs Win the World Series!” An old law firm ad.

Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a…more
| Law Firm Marketing

What the Hell is This Ad Selling?

Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund.” First, let’s discuss some things that make an advertisement effective…more
| Law Firm Marketing
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