SEO | Law Firm

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With…more

| Law Firm Marketing

Yahoo and Yelp Team Up for Local Search

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming…more

| Law Practice Products & Services, Law Firm Marketing

Easily improve mobile conversion rates with click-to-call

Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of…more

| Law Firm Marketing, Law Practice Products & Services

Google will find paid links

At one time, purchasing paid links was one of the most popular strategies to improve a law firm’s search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell…more

| Law Practice Products & Services, Law Firm Marketing

How to use Google+ Custom URLs

Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier. Since offering Pages, Google+ has issued a long string of numbers for the…more

| Law Firm Marketing, Law Practice Products & Services

Pinterest adds article pins to its collection of rich content

Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and…more

| Law Practice Products & Services, Law Firm Marketing

Google+ Adds Automatic Authorship

Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a…more

| Law Firm Marketing, Law Practice Products & Services

More potential clients will call than click

When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. But, though lawyers may notice an increase in cases, they often come via a very limited number of…more

| Law Practice Products & Services, Law Firm Marketing

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find…more

| Law Practice Products & Services, Law Firm Marketing

Bing Local Rewards SPAM

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are both powered by the same…more

| Law Firm Marketing

No Need to Panic. Changes to Search Algorithms are Constant.

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the future…more

| Law Practice Products & Services, Law Firm Marketing

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