At Google’s I/O conference in San Francisco last week, they announced their plans to make internet search a little more conversational. With a little inspiration from Star Trek, Google wants users to search with casual verbal…more
People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are…more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with…more
On the weekend of April 13, 2013, widespread reports of a WordPress attack spread throughout the internet. The story got traction on mainstream publications like Forbes, Information Week, and NBC News, putting some website…more
From a designer’s perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile without the need for distinct…more
Law firms often look at their SEO investment in terms of increased rankings, web leads, phone calls, and other measurable improvements. But there is another way to look at your SEO investment, the pay-per-click value.
The…more
Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:
Facebook – 1 billion+ users
Google+ – 500 million+ users
…more
The Am Law Daily announced last week that early numbers show only modest growth for a prestigious group of New York’s largest law firms last year. Within the study is the admission from several partners that persistent pressure…more
Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out…more
Even if you are consistently posting the most prescient, insightful information on your social media profiles, people will likely notice your picture before they start paying attention to what you have to say. First impressions…more
Most law firms understand that regular online activity helps with marketing efforts. But the formula for success can seem elusive, and frequent changes to search algorithms frustrate some firm’s efforts. Your ranking may bounce…more
Most law firms understand that regular online activity helps with marketing efforts. But the formula for success can seem elusive, and frequent changes to search algorithms frustrate some firm’s efforts. Your ranking may bounce…more
Static brochure websites are quickly becoming a thing of the past. People now expect frequently updated, current content and interactive design elements, even from an attorney website. Dated sites with links to old articles from…more
Good writing is essential to your ability to communicate with clients, judges, colleagues, and those who read your blogs and social media posts (whom you hope to convert to clients at some point). Whether you are putting…more
Since nascent HTML began supporting images, colors and backgrounds, people have been experimenting with ways to dress up their pages. Website design has since flourished, with developments in code and technology giving designers…more
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