Custom Legal Marketing

567 Sutter Street
San Francisco, CA 94102, United States

Contact: Jason Bland

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Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google…more
| Law Practice Products & Services, Law Firm Marketing

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With…more
| Law Firm Marketing

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how…more
| Law Firm Marketing

Yahoo and Yelp Team Up for Local Search

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming…more
| Law Practice Products & Services, Law Firm Marketing

Easily improve mobile conversion rates with click-to-call

Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of…more
| Law Firm Marketing, Law Practice Products & Services

How Many Visits Does It Take to Convince a Visitor to Contact Your Firm?

At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors. This week, we are…more
| Law Practice Products & Services, Law Firm Marketing

Google will find paid links

At one time, purchasing paid links was one of the most popular strategies to improve a law firm’s search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell…more
| Law Practice Products & Services, Law Firm Marketing

How to use Google+ Custom URLs

Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier. Since offering Pages, Google+ has issued a long string of numbers for the…more
| Law Firm Marketing, Law Practice Products & Services

Knowing what your visitors really want – an introduction to heatmaps and scrollmaps

A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing…more
| Law Practice Products & Services, Law Firm Marketing

Pinterest adds article pins to its collection of rich content

Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and…more
| Law Practice Products & Services, Law Firm Marketing

Google+ Adds Automatic Authorship

Google Authorship is a method for attaching a specific author to online content so that the author can be associated with his or her work across the Internet, no matter where it is published. Google advertises Authorship as a…more
| Law Firm Marketing, Law Practice Products & Services

How Fake Reviews Can Cause Your Firm to Get Sued by an Online Review Site

Generally, the consequence for taking a shortcut with your search engine marketing is some sort of disciplinary action from Google. But a law firm in San Diego is getting more than an SEO problem; the online review and business…more
| Law Firm Marketing

More potential clients will call than click

When measuring the success of search engine marketing, many law firms look at the leads emailed to them from their website. But, though lawyers may notice an increase in cases, they often come via a very limited number of…more
| Law Practice Products & Services, Law Firm Marketing

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to find…more
| Law Practice Products & Services, Law Firm Marketing

Bing Local Rewards SPAM

We recently looked at the local results for Google, Yahoo!, and Bing in an attempt to find similarities among the results displayed in the search engines’ local results. While Yahoo! and Bing are both powered by the same…more
| Law Firm Marketing
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Areas of Practice
  • Business Development
  • Firm/Practice Management
  • Information & Data
  • Legal Marketing
  • Software & Technology
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Other U.S. Locations
  • California
  • Florida
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.