Custom Legal Marketing

How to encourage visitors to spend more time on your website

Many people view the prospect of hiring an attorney with some trepidation. They may fear the process or the outcome, or they may be under stress due to their situation, causing them to feel a general anxiety about the whole…more

Keeping up with Google: Forget These 7 Search Marketing Myths

Google is constantly tweaking its algorithm in an effort to deliver the best information to its users. Big releases like Panda, Penguin, Hummingbird and Pigeon combine with smaller daily and weekly updates to create an…more

How to Brand Like a Pro: Developing a Logo for Your Firm

Legal marketing is tricky in ways that marketing for a business like a restaurant or clothing manufacturer is not. People are always going to need to buy clothes and most want to eat out every now and then. But any given…more

How to Fix These 6 Common Law Firm Website Mistakes

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm’s work and values. Increase your website’s…more

How to Showcase Your Website Content with Structured Data

Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret. In early January, Google announced it was expanding support for structured data…more
| Law Firm Marketing

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information…more
| Law Practice Products & Services, Law Firm Marketing

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to…more
| Law Practice Products & Services, Law Firm Marketing

7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s…more
| Communications & Media Law, Law Firm Marketing

Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google…more
| Law Practice Products & Services, Law Firm Marketing

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With…more
| Law Firm Marketing

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how…more
| Law Firm Marketing

Yahoo and Yelp Team Up for Local Search

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming…more
| Law Practice Products & Services, Law Firm Marketing

Easily improve mobile conversion rates with click-to-call

Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of…more
| Law Firm Marketing, Law Practice Products & Services

How Many Visits Does It Take to Convince a Visitor to Contact Your Firm?

At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors. This week, we are…more
| Law Practice Products & Services, Law Firm Marketing

Google will find paid links

At one time, purchasing paid links was one of the most popular strategies to improve a law firm’s search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell…more
| Law Practice Products & Services, Law Firm Marketing
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1111 Kearny St
San Francisco, CA 94133, United States

Contact: Jason Bland

  • 800.789.6451

Areas of Practice
  • Business Development
  • Firm/Practice Management
  • Information & Data
  • Legal Marketing
  • Software & Technology
Other U.S. Locations
  • California
  • Delaware
  • Florida
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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