Custom Legal Marketing

1111 Kearny St
San Francisco, CA 94133, United States

Contact: Jason Bland

  • 800.789.6451

How to Fix These 6 Common Law Firm Website Mistakes

A website speaks for the firm it represents at all times, day and night. It must be professional, informative and easy to navigate, and it must accurately exemplify the firm’s work and values. Increase your website’s…more

How to Showcase Your Website Content with Structured Data

Law firms now have a greater ability to explain the purpose of their website’s content in a language that search engines can easily interpret. In early January, Google announced it was expanding support for structured data…more
| Law Firm Marketing

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar information…more
| Law Practice Products & Services, Law Firm Marketing

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to…more
| Law Practice Products & Services, Law Firm Marketing

7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every item’s…more
| Communications & Media Law, Law Firm Marketing

Manual Link Penalties are Temporary

If you received a manual action or unnatural links penalty on your website, it is not forever. The penalties, which may range from months to years, do have an intrinsic end date and are related, according to Distinguished Google…more
| Law Practice Products & Services, Law Firm Marketing

Google Wants Clear, Comprehensible Content

Quality standards are definitely a large part of a search engine optimization (SEO) strategy. So, what do you do to boost the quality of technical or speciality legal content? It can be a struggle to aim your writing well. With…more
| Law Firm Marketing

Can lawyers add a keyword to their Google Places profile title? Yes... with restrictions.

The latest change to Google Places was announced last week, and the update is sparking some consternation. Could this latest update to Google’s quality guidelines open the door to spam? The update was made to clarify how…more
| Law Firm Marketing

Yahoo and Yelp Team Up for Local Search

Yahoo has announced a partnership with Yelp to boost its local search service. Soon, Yahoo will start showing Yelp’s listings and reviews of local businesses as you access Yahoo Local. The changes should roll out in the coming…more
| Law Practice Products & Services, Law Firm Marketing

Easily improve mobile conversion rates with click-to-call

Most people who need a lawyer want to speak with them as soon as possible. They don’t want to spend time filling out a form; today, people want things as instantly as possible. That culture accounts for the high number of…more
| Law Firm Marketing, Law Practice Products & Services

How Many Visits Does It Take to Convince a Visitor to Contact Your Firm?

At the start of each year, we bask in the tons of data compiled from 12 solid months of user behavior collected from all of our websites. January always brings us intriguing new insights into site visitors. This week, we are…more
| Law Practice Products & Services, Law Firm Marketing

Google will find paid links

At one time, purchasing paid links was one of the most popular strategies to improve a law firm’s search engine positions. Of course the practice as been banned for several years but it continued as marketers found ways to sell…more
| Law Practice Products & Services, Law Firm Marketing

How to use Google+ Custom URLs

Strings of numbers have long plagued Google+ Pages. Recently, Google+ introduced custom URLs to make advertising your Google+ Page a little easier. Since offering Pages, Google+ has issued a long string of numbers for the…more
| Law Firm Marketing, Law Practice Products & Services

Knowing what your visitors really want – an introduction to heatmaps and scrollmaps

A number of tools are available to show you how your users interact with your law firm’s website. This data can show you what’s working, but it’s not there to affirm that you are doing things right. The real value of knowing…more
| Law Practice Products & Services, Law Firm Marketing

Pinterest adds article pins to its collection of rich content

Pinterest announced on its blog last week that it would be expanding its current bundle of rich pins to include article pins. Article pins will contain additional information, like the headline, author, story description and…more
| Law Practice Products & Services, Law Firm Marketing
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