Adrian Dayton

1 News Plaza Suite 10
Buffalo, NY 14203, United States

  • 801-414-7675

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make…more
| Law Firm Marketing

The Magic Bean Strategy Will Fail

“I’ve been on LinkedIn for five years, but nothing good has ever happened as a result.” That is repeated by at least one lawyer in every group I speak to about LinkedIn. I call this the “Magic Bean Strategy.”…more
| Law Firm Marketing

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation…more
| Law Practice Products & Services, Law Firm Marketing

And an Associate Shall Lead Them …

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about connecting…more
| Law Firm Marketing

How Law Firms Can Start Playing Like A Team Online

In my early days as a social media user I had a small network and, as a result, a small voice. I was like an iPhone speaker fighting to be heard in a stadium full of people. How did I find an audience? Very simple, I enlisted…more
| Law Firm Marketing

Do blogging lawyers leave law firms?

It was five years ago last month: I was visiting Minneapolis for the first time and I had just taken the train in from the airport to save money. I headed up to one of the top floors in one of the biggest buildings in the city…more
| Law Firm Marketing

5 Key Questions Lawyers Should Answer Each Year

Let’s face it, lawyers aren’t like other business people. There is a very simple reason for this, most business people are in business because they either like business or have an aptitude for business. Lawyers are different,…more
| Law Practice Products & Services, Law Firm Marketing

Keanu Reeves and the truth about sensational headlines

This past weekend I started a discussion online that became my most commented on discussion of all time. I received 83 total comments. Was it because I made some brilliant observation? Perhaps I asked the key question that…more
| Law Firm Marketing

I’m Under Attack, for Making Sharing Too Easy

In Robert Ambrogi’s latest blog post entitled “Pseudo Social Sharing Isn’t Smart, It’s Spam” he accuses me of creating software that prompts lawyers to spam their contacts. It isn’t true Bob, so let me have a chance to set the…more
| Law Firm Marketing

3 ways to know if your writing is hitting the mark

This morning my son asked, “Mom, can you write me a list of everything that bugs eat?” He’s only six, so he didn’t realize he was asking for a pretty long list. But his head was in the right place, he wanted to make sure that…more
| Law Firm Marketing

Have you ever hit a home run with a blog post?

“Once I launched my blog, the money just started pouring in,” said no one ever. In the United States we are all about the moment: The game winning catch in the super bowl; The winning putt in the Masters; And of course, the game…more
| Law Firm Marketing

Is Twitter dying? My response to @adamsmitheq

“It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use of LinkedIn has absolutely exploded. Yet Twitter usage is still in the…more
| Law Firm Marketing

The Corporate Journalism Dilemma

The new buzzwords in legal marketing are “corporate journalism.” This term was made famous by the latest findings of the Greentarget/ALM/Zeughauser’s 2014 State of Digital & Content Marketing Survey and is defined as “a practice…more
| Law Firm Marketing

Is it time for law firms to take a more personal approach to email marketing?

When was the last time you received a hand-written thank you card? Did you take the time to read it? How did it make you feel? Now let me ask you a different question, when was the last time you received a corporate newsletter…more
| Law Firm Marketing

How Often Should You Share on LinkedIn?

Approximately 97% of lawyers never share on Linkedin. Some of them don’t even know the option to share articles exists. To share an update, you simply log into LinkedIn, and go to the top of the homepage. I sometimes show…more
| Law Firm Marketing
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