Adrian Dayton

Rising to the Top Of the Maybe Pile

In the smash pop hit of 2012, “Call Me, Maybe,” Carly Rae Jepsen sings about giving her phone number to a hunky stranger with the hope that he will call her, “maybe.” We all want more business, not more maybes, but follow…more
| Law Firm Marketing

LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee…more
| Law Firm Marketing

Ten Quick Ways to Build Your Network

There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests…more
| Law Firm Marketing

Here’s Your To-Do List for LinkedIn

“I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here is…more
| Law Firm Marketing

Sharing Online: It’s Not Just for Narcissists

Lets face it, we have reached an-all time high in narcissism in the United States. Facebook and Twitter seem to fuel the fire, giving some users the impression the world cares what they ate for lunch. This behavior is ruining…more
| Law Firm Marketing

Big Data? How About No Data?

There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics…more
| Law Firm Marketing

Your Checklist for Twitter Success

Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you can…more
| Law Firm Marketing

Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use…more
| Law Firm Marketing

LinkedIn Publishing: A Little Too Free?

Everyone can be a publisher with LinkedIn’s web platform. But is that a good thing? Blogs and self-publishing venues have opened up audiences to anybody with a ­computer and a dream. Many new and ­talented authors have…more
| Communications & Media Law

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work, business…more
| Law Firm Marketing

How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make…more
| Law Firm Marketing

The Magic Bean Strategy Will Fail

“I’ve been on LinkedIn for five years, but nothing good has ever happened as a result.” That is repeated by at least one lawyer in every group I speak to about LinkedIn. I call this the “Magic Bean Strategy.”…more
| Law Firm Marketing

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation…more
| Law Practice Products & Services, Law Firm Marketing

And an Associate Shall Lead Them …

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about connecting…more
| Law Firm Marketing

How Law Firms Can Start Playing Like A Team Online

In my early days as a social media user I had a small network and, as a result, a small voice. I was like an iPhone speaker fighting to be heard in a stadium full of people. How did I find an audience? Very simple, I enlisted…more
| Law Firm Marketing
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