Adrian Dayton

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1 News Plaza
Suite 10
Buffalo, NY 14203, United States
Phone: 801-414-7675
Areas of Practice
  • Business Development
  • Continuing Legal Education
  • Legal Marketing
  • Software & Technology
  • Training & Education
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Is it time to refresh your social media training?

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through his…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New In ClearView Social: URL Referral Fields

Welcome back to What’s New In ClearView Social, the recurring blog series that introduces you to the latest features arriving in our wonderful software. Bill Boulden, your Chief Technology Officer, is here today to talk about…more
 /  Law Firm Marketing, Law Practice Products & Services

Six ways firms can fix their oversupply problem

Years ago, my family and I were in a near-fatal car accident. As we crested a hill in our van, traffic was stopped in front of us. I still remember the moment of decision, like slow motion, watching my Dad’s white knuckles as he…more
 /  Law Practice Products & Services, Law Firm Marketing

4 Idiotic Excuses Professionals Make to Dismiss Social Media

The basketball player Jeremy Lin rode the bench for his first few years playing professional basketball. This Asian-American had graduated from Harvard and simply did not fit the mold of what most coaches and scouts viewed as…more
 /  Law Firm Marketing, Law Practice Products & Services

What’s New in ClearView Social: Login with Facebook and Multiple User Accounts

What’s New In ClearView Social is our blog series that brings you updates on what new features we’ve rolled out in the software. We’re excited to introduce two new features in our software this week, Login with Facebook and…more
 /  Law Firm Marketing, Law Practice Products & Services

Escape Rooms and Law Firm Disfunctionality

Last weekend I decided to try out an escape room. If you haven’t heard about these, you are temporarily locked in a room and given a series of clues to solve various puzzles in order to “escape.”…more
 /  Law Firm Marketing, Law Practice Products & Services

Low on billable hours? 5 reasons blogging may be the answer.

Have you ever thought what it would be like to have a whole day in the office with nothing to do? I shudder to think about what that feels like…more
 /  Law Firm Marketing, Law Practice Products & Services

Creating content: is it worth the investment?

Is it worth it for firms to create content? Is it worth it to take fee-earners off billable projects to write blog posts, white papers, and articles for newsletters?…more
 /  Law Firm Marketing, Law Practice Products & Services

Moving Social Media Skeptics Up the Ladder

On a daily basis, I hear success stories of attorneys, accountants, recruiters, and other professionals who have brought in substantial business through their social media presence. One client reports that their professionals…more
 /  Law Practice Products & Services, Law Firm Marketing

The Innovation Test

Richard Susskind once said, “It’s tough to walk into a room full of millionaires and tell them they are doing it wrong.” Just look at Kodak, one of the most profitable companies in the world for a time…more
 /  Commercial Law & Contracts, Law Practice Products & Services

5 Reasons Your 2017 Goals Will Fail

This year will be different. Except it won’t. This year you hope to do the thing, write the book, lose the weight, go on the trip, and maybe even leave your job to follow your dream…more
 /  Law Practice Products & Services

10 Reasons To Share Articles to LinkedIn

Is LinkedIn a waste of time? Is there really any point to sharing articles or thought leadership on LinkedIn? Sharing articles is a powerful marketing tool, and here are ten reasons why..…more
 /  Law Practice Products & Services, Law Firm Marketing

Why do I share posts to Twitter three times?

Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks…more
 /  Law Firm Marketing

The Five Fears of Social Media

There are many reasons people won’t share to social media. One of them is obvious, but the other four may surprise you…more
 /  Communications & Media Law, Law Firm Marketing

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite…more
 /  Law Firm Marketing, Law Practice Products & Services
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