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Adrian Dayton

Social Media Use by In-House Counsel at All-Time High

A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it at…more

| Law Firm Marketing

Targeting your ideal client via LinkedIn

There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social…more

| Law Practice Products & Services, Law Firm Marketing

How to improve your rating at AVVO.com

If you’re a lawyer, you likely have a profile on Avvo.com, even if you have never visited the site. Avvo.com, which bills itself as the largest online lawyer listing service in the world, has developed a database containing…more

| Law Practice Products & Services, Law Firm Marketing

How to look good on television

“In the future, everybody will be world-famous for 15 minutes,” Andy Warhol said. Let’s say your time has arrived—your social media messaging has caught the attention of an old-media platform and you have the chance to be…more

| Law Practice Products & Services, Law Firm Marketing

LinkedIn won’t help most lawyers

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is hard-­working,…more

| Law Firm Marketing

Owning your online presence

Originally posted on The National Law Journal on February 14, 2013 “What if someone says something negative about me online?” This is probably the most common question lawyers ask me. The sad truth is that many lawyers…more

| Law Practice Products & Services, Law Firm Marketing

Don’t Fear the Twitter

Originally posted on The National Law Journal on February 4, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being an ­effective way to…more

| Law Firm Marketing, Law Practice Products & Services

Give Tweets a Chance

Originally posted on The National Law Journal on January 24, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it an effective tool to…more

| Law Firm Marketing, Law Practice Products & Services

Law Firm Websites: Now With Video!

Originally posted on The National Law Journal on January 21, 2013 About a decade ago, law firms discovered the Internet — and not in a good way. It was almost as if a memo were circulated, reading, “Why don’t we all make…more

| Law Firm Marketing, Law Practice Products & Services

Time to reboot your ‘biz-dev’ plan

Originally posted in The National Law Journal on January 7, 2013 I admit it: I am not tech-savvy. If the monitor freezes or I can’t figure out why a program isn’t working, I simply reboot my computer and 95 percent of the…more

| Law Firm Marketing, Law Practice Products & Services

How do you talk to your lawyers about LinkedIn?

Originally posted in The National Law Journal on December 13, 2012 Even firms that have enjoyed measurable success with LinkedIn and blogs retain their share of skeptics. How to win them over?…more

| Law Firm Marketing, Law Practice Products & Services

What do you send clients for Christmas?

I’ve been on both sides of this Christmas gift dilemma, and the bottom line if is very hard to find a meaningful gift for clients, when there are so many different types and personalities to cater to…more

| Law Firm Marketing

Don’t forget to hydrate

Last month I ran my first marathon, in St. George, Utah. I took my training extremely seriously, reading a couple of books on the subject, altering my diet and losing weight. I even read an absurd number of blog posts and…more

| Law Firm Marketing, Law Practice Products & Services

A law firm is not a basket of fruit

“We have peaches, apricots, strawberries, raspberries, oranges, bananas, tangerines, brambleberries and pretty much any other fruit you can imagine. Would you like to buy a basket?”…more

| Law Firm Marketing, Law Practice Products & Services

Are you marketing yourself like a basket of fruit?

Originally posted in The National Law Journal on October 25, 2012. “We have peaches, apricots, strawberries, raspberries, oranges, bananas, tangerines, brambleberries and pretty much any other fruit you can imagine. Would…more

| Law Firm Marketing, Law Practice Products & Services

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