Adrian shares some insight from the 2012 Legal Marketing Association Annual Conference. As legal marketers tend to have a thankless job, this is the one time they get together and share their insight and experience…more
An article by legal social media strategist Adrian Dayton about social media's worth to lawyers and law firms. He asks the important question, "Are Social Media Worth Your Time?" Most law firms site "lack of time" as their…more
Adrian discusses why law students should start blogging to develop their personal brands and distinguish them from the many other lawyers out there…more
Adrian Dayton shares some great advice on six ways lawyers can fix their follow-up by James Stapleton, chief marketing and development officer for Littler Mendelson. The first time mentions attorneys should exhibit interest in…more
Marketing partners and chief marketing officers gathered in Miami in January for the Marketing Partner Forum. The most popular session was about metrics — standees packed the back of the room, demonstrating firms’ desire for a…more
Busy professionals have no trouble coming up with excuses. Reasons why they can’t do marketing, don’t have time for business development and can’t write or blog. Perhaps my favorite excuse is, “I don’t even have time to answer…more
The public relations firm Greentarget LLC released asurvey in 2010 regarding the use of social media by in-house counsel that has shaped strategy of law firms across the United States. This morning, the firm released its New…more
Last month, my father-in-law invited me to climb Mount Kilimanjaro with him next spring. The problem is, starting my own business and entering my third decade have left me out of shape and about 20 pounds overweight. I decided I…more
In early 2009, Melanie Green, marketing director of Baker & Daniels (which combined with Faegre & Benson on Jan. 1 to form Faegre Baker Daniels) announced via Twitter that her firm had added social media icons to its website…more
Most of you will have seen the famous Apple commercial, “Think Different” — if not, you can see it here. The ad featured clips of the “crazy ones” — Gandhi, Martin Luther King Jr., John Lennon, Charlie Chaplin, Richard Branson,…more
A LexisNexis survey of 110 international law firms discovered that while 77 percent used at least one social network, fewer than 3 percent engaged in conversation.
There are two excuses for such a minuscule degree of…more
In the world of marketing, and particularly with the explosion of social media, no term is more overused than “thought leadership.” Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a…more
An article about why law firms should examine their web traffic to determine what marketing methods work best…more
Adrian Dayton examines Trust Based Leadership and how it applies to the legal profession particularly in the social media realm. He references Stephen Covey's book "The Speed of Trust" to demonstrate if you are able to get over…more
Adrian Dayton summarizes what law firms can learn from watching the movie 'Moneyball' with Brad Pitt. One of the main points if for firms to "Ask the Right Questions". Pitt's character, Billy Beane, realizes that he can't beat…more
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