Adrian Dayton

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite…more
| Law Firm Marketing, Law Practice Products & Services

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like…more
| Law Firm Marketing

When is the best time to share? It depends.

If a tree falls in the forest and nobody is there to hear it, does it make a sound? Philosophical thought experiment - For the first five years of my consulting business, I gathered data and case studies on how…more
| Law Firm Marketing

LinkedIn + Microsoft: A win for the social media eco-system

By now, it’s old news that Microsoft purchased LinkedIn for $26.2 billion dollars in cash. Tech sites, Time, and even the Moody ratings agency have been fairly critical of Microsoft massively overspending on this acquisition. I,…more
| Law Firm Marketing

Best times for professionals to post to social

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished her…more
| Law Firm Marketing

Is blogging dead? (Guest post by Adrian Lurssen)

Is Blogging Dead? In anticipation of our March 17th Webinar, Power Blogging: 5 Strategies to Take Your Content to the Next Level – I asked Adrian Lurssen, co-Founder of JD Supra this question. I asked for two sentences. He…more
| Law Firm Marketing

A Fundamental Misunderstanding

“Does your firm use social media?” “Oh yeah, our marketing department takes care of all social media.” This is a common reply among law firms and shows a fundamental misunderstanding in the way social media…more
| Law Firm Marketing

Rising to the Top Of the Maybe Pile

In the smash pop hit of 2012, “Call Me, Maybe,” Carly Rae Jepsen sings about giving her phone number to a hunky stranger with the hope that he will call her, “maybe.” We all want more business, not more maybes, but follow…more
| Law Firm Marketing

LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee…more
| Law Firm Marketing

Ten Quick Ways to Build Your Network

There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests…more
| Law Firm Marketing

Here’s Your To-Do List for LinkedIn

“I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here is…more
| Law Firm Marketing

Sharing Online: It’s Not Just for Narcissists

Lets face it, we have reached an-all time high in narcissism in the United States. Facebook and Twitter seem to fuel the fire, giving some users the impression the world cares what they ate for lunch. This behavior is ruining…more
| Law Firm Marketing

Big Data? How About No Data?

There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics…more
| Law Firm Marketing

Your Checklist for Twitter Success

Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you can…more
| Law Firm Marketing

Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use…more
| Law Firm Marketing
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