Adrian Dayton

Are Law Firms Capable of Driving Innovation?

Law firms are creatures of habit. The successful firms that have been around for a long time have figured out a model that allows them to handle a large volume of legal work at a very profitable hourly rate. But what if things…more

| Law Practice Products & Services

Where LinkedIn Accounts Go To Die

This morning my friend Michelle Golden posted the story about an individual named Heather Bussing that deleted her LinkedIn account because she disagreed with the terms of services. You can see the entire post here: Why I Killed…more

| Law Firm Marketing

Ideal Length for Everything: Research Backed

Let me start out by saying I was wrong — I’ve been wrong about things before. The new research coming out from on this post shows that we may be writing blog posts that aren’t quite long enough…more

| Law Firm Marketing

How much does inefficiency cost your law firm?

Over the last week I had two very unrelated experiences that were big eye openers. The first happened on a phone call yesterday when I taught a lawyer how to cut and paste information into his bio on LinkedIn. He had been…more

| Law Practice Products & Services

LinkedIn Makes Finding Alumni Easy

For years me I’ve been encouraging professionals to connect with alumni from their law schools as well as the universities where they attended undergrad. LinkedIn has now made significant changes to the way they organize alumni…more

| Law Firm Marketing

How Do Lawyers Measure Success?

Did you make partner at your law firm? Did you make more money this year than the year before? Do you drive a nice car? Do you live in a big house? Are you happy? Would the 12-year-old version of you be impressed by who you have…more

| Law Firm Marketing, Law Practice Products & Services

What is LinkedIn? Not a stupid question

I’ve heard this question from two different highly successful partners at big law firms in the last month. What is LinkedIn? Isn’t it obvious? It’s a collection of professionals networked using a common website where they…more

| Law Firm Marketing

Yes, Your Google Presence Matters

In the Netflix series “House of Cards,” Kevin Spacey’s character has presence — in every room he enters, he is a force to be reckoned with. We all know lawyers like this; some people are just larger than life. Strangely,…more

| Law Firm Marketing

I Want To Be A Legal Marketer When I Grow Up #LMA14

“I want to be a legal marketer when I grow up,” said nobody ever. Let me start out by saying: I love working in the legal industry and I love working with lawyers. The work can be extremely challenging, but it has the potential…more

| Law Firm Marketing

4 Blogging Tips for Lawyers from ESPN

If you ever visit the legal tabloid Above the Law and you venture into the comments section, you will witness some cynical and downright nasty comments submitted by readers. Most of the comments are anonymous, so the authors…more

| Law Firm Marketing

A Little LinkedIn With Your Coffee?

The biggest excuse keeping professionals from using LinkedIn? “I don’t have the time for one more thing.” So here are five things you could do on LinkedIn while drinking your ­morning coffee. Originally posted on The…more

| Law Firm Marketing

How do you measure success?

How do we measure success? We start off our careers and many parts of our lives with a clear perspective of what we want. We can almost taste it, our visions and dreams are so apparent. Then life happens. Marriage, kids, work,…more

| Law Firm Marketing

5 years in: my thoughts on social media in legal

Five years ago this week I walked into the law offices of Jaeckle Fleishmann & Mugel well rested. I had just finished a 4-day surprise birthday cruise my wife had put together for me to celebrate my 30th birthday. I had a great…more

| Law Firm Marketing

Are you an irrational business developer?

Today March Madness begins, with play-in games in Dayton, Ohio. Millions of men, women and children will fill out brackets with hopes of winning the Billion dollar prize for completing a 100% perfect bracket. Your odds of…more

| Law Firm Marketing

How to focus like Sir Richard Branson

Would you turn down $500,000 for an hour of work? Richard Branson did. A company approached him to speak at their conference, he turned them down. They came back and said, “what if we paid you $250,000 for a one hour talk?” He…more

| Law Practice Products & Services

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