Knapp Marketing

Practice/Organization Description

Business development and marketing consultant with over 20 years of experience in the professional services industry. Has served as senior marketing strategist, communications professional, and experienced facilitator, and is an expert in legal services marketing and business development.

Experienced facilitator and leader/designer of strategic planning processes and off-site retreats.

Presentations:

Legal Marketing in 2010: What's Working, What's Hype, and

What's Next, ALA Region 4 Conference: October 2010

5 Steps You Can Take Now to Become a Better Business Development Professional, LMASE Mini-Conferences in Dallas, Nashville & Greenville

Marketing Strategies that Have Legs in a Down Market, ALA Regions I & 2 Conference; October 2009

Web 2.0 and Social Marketing: Separating Marketing Potential from Hype ALA Regions 1 & 2 Conference October 2009

Social Networking: Core Competencies and Best Practices for Legal Marketers (3-session training) Several AMLAW 100 Firms 2009/2010

Legal Ease: Starting, Building and Maintaining a Successful Law Practice DC Bar & Judicial Conference

Articles:

Social Networking, Minus the Mystery ALA Capital Chapter Newsletter

Using Social Media for Competitive Intelligence LMA Capital Chapter Newsletter

Affiliations:

Board of Directors, LMA Capital Chapter, 2010

Chair, LMA Capital Chapter Communications Committee, 2010

Member, LMA International Education Committee 2010

Member, LMA Capital Chapter Program Committee, 2009/10

Education

Westminster College

Professional Associations & Memberships

Legal Marketing Association

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