Blattel Communications

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of…more
| Law Firm Marketing

Breathe New, Prolonged Life into White Papers

Even though the content we consume is getting more and more concise, short and direct, white papers play an important role in professional services marketing – and particularly in the AEC industry..…more
| Law Firm Marketing

Good News: Microsoft Wants to Connect with LinkedIn

Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me tell you why. Microsoft Outlook defines essential business software and, even for power users, dozens of…more
| Law Firm Marketing

Getting to Know You: Chuck Brown

Now stepping up to the plate for our “Getting to Know You Series” is Account Supervisor Chuck Brown, Mets fan, beer lover and agency lumber specialist. 1. Something your clients may not know about you is that you are a big…more
| Law Firm Marketing

Getting to Know You: Joey Telucci

Next up in our series “Getting to Know You,” we profile Account Executive Joey Telucci, aspiring home chef, celebrity watcher and Bay Area sports fanatic. 1. Have you found it beneficial professionally/enjoyable to have a…more
| Law Firm Marketing

Getting to Know You: Penny Desatnik

This is the first of our series, “Getting to Know You,” profiling the professionals of Blattel Communications and exploring what makes them tick. Today, we check in with Account Supervisor and native Clevelander Penny Desatnik…more
| Law Firm Marketing

The Secret Sauce for Writing (and Publishing) Commentary Submissions

Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion pieces written by local citizens and business leaders focusing on specific issues. Maybe the thought has…more
| Communications & Media Law, Law Firm Marketing

Five Tips for Setting New Year’s Marketing and Communications Resolutions

Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps. In identifying…more
| Law Firm Marketing

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the…more
| Law Firm Marketing, Law Practice Products & Services

Give Great Quotes, Really!

There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works…more
| Law Firm Marketing

Splitting Hairs on Marketing ROI

Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the…more
| Law Firm Marketing

Rethinking Blogs

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as primitive…more
| Law Firm Marketing

Online Content Cheat Sheet…You’re Welcome

Clients frequently ask us about content length and frequency for different mediums: Our friends at Adweek put together this informative infographic using data to suggest the ideal length of virtually everything online…more
| Law Firm Marketing

The Evolution of Media at-a-Glance

In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media landscape: - HBO to offer a stand-alone streaming service. - CBS to offer a stand-alone streaming…more
| Communications & Media Law

Strike a Pose, Strategically: How to Take Media-Worthy Real Estate Project Photos

In today’s fast-paced media world with shrunken news reporting teams, yet a growing number of online exposure opportunities, architecture, engineering and construction (AEC) and real estate companies have more opportunities than…more
| Communications & Media Law, Real Estate - Commercial
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250 Montgomery Street
Suite 1200
San Francisco, CA 94104, United States

  • 415.397.4811
  • 415.956.5125

Areas of Practice
  • Legal Marketing
Other U.S. Locations
  • California
  • New York
This profile may constitute attorney advertising. Prior results do not guarantee a similar outcome. Any correspondence with this profile holder does not constitute a client/attorney relationship. Neither the content on this profile nor transmissions between you and the profile holder through this profile are intended to provide legal or other advice or to create an attorney-client relationship.

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