We all strive to be better public speakers. This article provides some tips on how to create a memorable presentation and develop into a remarkable speaker…more
The best PR platform comes from others singing your praises. Who are your praise singers? They are your contacts that brag about your services, tell positive stories about your amazing contributions in and outside of the…more
The most recent news about Dewey & LeBoeuf teaches us that the internal memo can't be contained to the walls of a law firm. Several high profile media outlets wrote stories based on an internal memo that disclosed important…more
Many lawyers and law firms want to hire a Public Relations firm to develop a program to expand media coverage and exposure for the firm. This article asks the important questions to help you decide if you or your firm are ready…more
Article by Erik Cummins about lawyers who meet a reporter's deadline are more likely to be quoted in the article. And, all of this is done by a PR professional, or what some industries might call a project manager…more
This article makes a case for why law firms should consider having a blog. Blogs supplement a firm's marketing and PR programs and in some cases, they provide the most cost effective marketing and PR tools for a firm…more
While some attorneys think they are celebrities, in reality, they are not going to generate as much media exposure as a TV or movie celebrity. There are some exceptions like Gloria Allred, but it's not because of who she is but…more
What does it take to get quoted by the media? It takes strategy and the willingness to be at the right place at the right time. And, if you can't do it alone, hire someone to help you identify the cases and issues that the…more
Not all news is created equal. Law firms might think a new name or website will generate coverage by the media, but only in special cases may a firm generate press. This article talks about setting expectations for law firms…more
Law firm news isn't always considered news to a reporter. This article talks about events that many might consider big news, but will be rejected by the media…more
Does your firm have a media policy? It's a document that outlines when you should and should not talk to the media. And, what happens if you speak to the media about a client, and the client learns about the interview. This…more
What does it take to be a source with a reporter at American Banker? Consumer Finance Reporter Kate Berry offers advice on the types of sources she needs and what a source can do to lose her trust.
When working with the media, understand that a reporter needs to tell a story. That includes speaking to more than just an attorney. Offer a client, contacts, facts, research and background, including court documents which…more
Overview of Bay Area Legal Marketing Association program with Erik Cummins and Leslie Gordon about “Persuasive & Effective Business Writing.” Prospective authors need to take a step back before they do any writing and ask…more
The call comes in as an interview with what seems like a reputable news outlet, but in reality the opportunity to speak with an editor is a pay-for-play, meaning you will have to pay for the chance to be featured. This article…more
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