Cordell Parvin LLC

17304 Preston Rd. Suite 800
Dallas, TX 75252, United States

Contact: Cordell Parvin, Client Development Coach

  • (214) 866-0550
  • (214) 866-0331

Selling Legal Services: Both an Art and a Science

Years ago, I saw a booklet titled: The Pocket Guide to Selling Greatness, by Gerhard Gschwandtner. In the book he references definitions of selling given during his magazine, Selling Power’s leadership conference. One…more

Client Development Questions For Your Law Firm Associates

Greetings today from Grand Rapids, Michigan, where I will be giving four, yes four, presentations at the State Bar of Michigan Annual Meeting and Solo & Small Firm Institute. If you would like to see my handout materials for…more

Client Development: Use Mass Customization

Who was the most memorable speaker at one of your law firm’s retreats. For me, that speaker was Barry J. Gibbons, the former Chairman and CEO of Burger King. I came away from his presentation with many new ideas about client…more

Law Firms: Is Yours Best Place to Work in America or Are Your Associates “Getting Hours?”

Is your law firm a Fortune Best Place to Work in America Law Firm, or are your associates just ”getting their hours?” What difference do you think that might make to your business clients (Bet many of them read Fortune), your…more

10 Client Development Lessons from a Top Sports Psychologist

What could a top sports psychologist teach lawyers about client development? If his name is Dr. Bob Rotella, I believe you can learn a great deal. Nancy has every book Dr. Rotella has written, including the one below. …more

Recommended Reading: My Favorite Book to Give Golfers

Greetings from Boise, Idaho. I suspect most of you have never traveled here. When I practiced law one of my largest clients’ headquarters was in Boise, so I had the chance to come here frequently. I saw this description on the…more

Lawyers: Are You Confused About Appropriate Attire?

Men, has there ever been a morning when you were getting dressed for court, or an important meeting, and you had to think beyond whether your tie matched your suit, or whether it is ok to wear a striped shirt with a striped…more

Client Development: Practice, Practice, Practice

How to do get to Carnegie Hall? That was a question asked in a recent New York Times article: How Do You Get to Carnegie Hall? Talent. It focuses on a recent study. I still believe deliberate practice is a key for lawyers. Last…more

Recommended Reading: To Sell is Human

I confess, I enjoy reading books written by Daniel Pink, the Yale law school graduate who never practiced law. If you are a regular reader you know I have written about A Whole New Mind. See, for example: Are you a “good”…more

First Year Lawyers: This one is for you

Does your law firm have first year lawyers starting next week? Do you know a first year lawyer who will start next week? If so, this one is for you and for them. I remember how excited I…more

Law Firm Associates: You are Never Too Young, Too Inexperienced, Too . . .

Are you a law firm associate? If so, do you ever feel that you may be too young, too inexperienced or too something else to be successful at client development? I frequently hear: I don’t have gray hair like he does. No one…more

Recommended Reading: The Boys in the Boat

On Fridays, I have been recommending books. Last Friday, I recommended Unbroken. Today I recommend The Boys in the Boat by Daniel James Brown. I am listening to the book currently. Once again the narrator is Edward Herrmann…more

What Motivates You?

Money was never a big motivation for me, except as a way of keeping score. The real excitement is playing the game. In my career, money, billable hours or client development…more

Client Development: Lessons from a Great Coach and Star Athletes

Are you stuck figuring out where to start your client development efforts? If so, you are not alone. I have coached many young lawyers who are struggling with that same issue. Ok, what can we do about it? I urge lawyers to do…more

Recommended Reading/Listening

Have you read or listened to the book Unbroken? If you haven’t, I urge you to read or listen to it. I listened to it. Edward Herrman was an excellent narrator. I…more
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