Practice/Organization Description
Erickson Marketing, Inc. is a full-service legal marketing firm that consults exclusively with law firms and attorneys around the country. We offer strategic marketing and business development services that aim to generate significant new business opportunities for our clients and increase firm revenues.
We specialize in working with lawyers and firms of all sizes to help maximize the return on their marketing efforts and associated expenses.
Donna Erickson leads our team of legal marketing experts. With more than 20 years of legal marketing and management experience, Donna has served as in-house director of marketing for large and mid-size law firms, and consulted with law firms nationally. She is a founding member and past president of the Legal Marketing Association's Minnesota chapter.
At Erickson Marketing, we utilize the talents of numerous legal marketing consultants to help attorneys and law firm clients set and achieve strategic business development goals. Our team, with direct experience marketing lawyers and their multi-faceted practices, includes:
•Business development strategists
•Copywriters
•Web site developers
•PR and advertising specialists
•Graphic designers
•Social media experts
•Lawyer coaches
•Event planners
Law Firm Marketing Services
Our goal is to provide law firm clients with solid marketing expertise, support, and practical guidance, often as a trusted outside marketing department with insider’s knowledge of the industry and law firm business. Services include:
•Business Development Strategy and Planning
•Client Retention
•Lawyer Coaching and Training
•Marketing Plans
•Law Firm Branding and Communications
•Law Firm Public Relations
•Law Firm Web Site Design and Development
•Marketing for New Law Firms
Professional Associations & Memberships
Legal Marketing Association
Legal Marketing Association, Minnesota Chapter (charter member and past-president)
Minnesota Women Lawyers
American Bar Association
Minnesota State Bar Association
