LPS is a system that enables solos and small boutique firms to build successful practices based in the principles of cost-containment and project management, and the integrated use of content marketing, technology and fixed, or alternative, pricing. Solos and small firms can be competitive and successful by:
Using project management systems
Using Content Marketing Techniques
Establishing a virtual law practice, or elawyering
Offering clients fixed pricing or other alternative fee models
Using efficient legal technology
The key to using each of these elements to create a successful practice is perspective. Viewing each one separately may stimulate interest and a certain amount of enthusiasm. But by integrating them into a strategy where each element enables the other, their synergy begins to emerge.
LPS offers group training and individual consultation to help lawyers develop a proactive, or entrepreneurial, mindset and the integrated use of these elements as a viable means start and maintain a successful law practice. The end result is the creation of an individual practice management design that is financially sound and aligned with their values.
Law Practice Strategy tracks the course as law practice management evolves to take us into the future of our profession. Inevitably, this evolution will change not only HOW we do law, but WHY we do law. For me, and I hope for you, there is even more to this venture than helping lawyers become entrepreneurs. At a recent conference, I had the privilege of sitting across the table from Ralph Baxter of Orrick, Herrington & Sutcliffe in San Francisco, recently named innovative managing partner by law360.com. Baxter has turned Orrick from a 200-lawyer local firm to a 1,100-lawyer global firm, instituting innovation all along the way. As our group discussed the use of alternative fee agreements, Baxter commented: "This [the inability of consumers to afford legal representation] is about access to justice. It's a public policy issue."
I look forward to contributing to the solution to that problem in some small way, and to helping lawyers find a new way to forge their future.
J.D., Southwestern University School of Law, Los Angeles
Professional Associations & Memberships
State Bar of California
Law Practice Management - Technology Section, Cal Bar
American Bar Association
Law Practice Management Section, ABA
eLawyering Task Force, ABA
California Association of Realtors
National Association of Realtors