Gina Rubel – Furia Rubel Communications, Inc.

Law Firm Press Releases: Do's and Don't's

Gina Rubel, President/CEO of Philadelphia-area public relations and marketing agency Furia Rubel Communications, and author of "Everyday Public Relations for Lawyers," shares tips and tactics to creating newsworthy press…more

| Law Firm Marketing

Not All Press is Good Press: Managing in a Crisis

Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that explores…more

| Business Organizations, Communications & Media Law, Law Firm Marketing,...

The Importance of Law Firm Social Media Policies

Social media is a prevalent topics among marketers and public relations practitioners these days. Regardless of industry, social media skeptics and naysayers need to pay attention to the data and statistics that demonstrate its…more

| Law Firm Marketing

Social Media as Strategic Public Relations

This legal marketing article highlights recent statistics, tips and tactics regarding social media for lawyers and how it can be used as a public relations tool. There are details and resources regarding Facebook, LinkedIn,…more

| Law Firm Marketing

20 Ways to Use a Press Release

The press release is typically used to garner media attention and attain press coverage. To create a buzz, generate awareness and build your company reputation, you must not only remain in the eyes of the media positively and…more

| Law Firm Marketing

Make Your Legal Opinion Count - Write Opinion Editorials

A valuable yet underutilized public relations tool is the Opinion-Editorial (op-ed). An op-ed is a form of writing that is used to express a personal opinion. It is an extremely powerful way to publish your opinion, gain media…more

| Law Firm Marketing

Opportunity In Crisis

Although this is not a new concept, it is certainly worth repeating: The Chinese symbol for crisis is made up of two elements, danger and opportunity. We often perceive a negative outcome in a legal case or a discredited…more

| Law Firm Marketing

From Law to Public Relations and Marketing Communications

JD Bliss (JDB): You have an undergraduate degree in communications and now head your own public relations and marketing agency. Why did you decide to pursue a legal career in between? Rubel: I come from four generations of…more

| Law Firm Marketing

A Shorter Firm Name Might Be Better in the Long Run

The Theory Think back to your early school years – you learned to string several words together to form a sentence; you recited simple nursery rhymes; you worked to memorize your seven-digit telephone number. As children, we…more

| Law Firm Marketing

Seven C's of Winning Web Site Content

The Internet is inundated with millions of Web sites offering billions of products and services. How do you plan to make that all-important initial experience at your site memorable? What is going to make the visitor come back…more

| Law Firm Marketing, Law Practice Products & Services, Science,...

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