Gina Rubel, President/CEO of Philadelphia-area public relations and marketing agency Furia Rubel Communications, and author of "Everyday Public Relations for Lawyers," shares tips and tactics to creating newsworthy press…more
Not All Press is Good Press: Managing in a Crisis explores how law firms handle crisis communications and media relations especially how it relates to trial publicity. The article discusses a New York Times article that explores…more
Social media is a prevalent topics among marketers and public relations practitioners these days. Regardless of industry, social media skeptics and naysayers need to pay attention to the data and statistics that demonstrate its…more
This legal marketing article highlights recent statistics, tips and tactics regarding social media for lawyers and how it can be used as a public relations tool. There are details and resources regarding Facebook, LinkedIn,…more
The press release is typically used to garner media attention and attain press coverage. To create a buzz, generate awareness and build your company reputation, you must not only remain in the eyes of the media positively and…more
There are many public relations tactics you can use to develop new business and create awareness about your product or service. Great public relations can substantially accelerate business development cycles, increase audience…more
There are many public relations tactics you can employ for business development. Setting measurable PR objectives should be employed when creating your legal marketing plan. Once you have defined the objectives for your law…more
A valuable yet underutilized public relations tool is the Opinion-Editorial (op-ed). An op-ed is a form of writing that is used to express a personal opinion. It is an extremely powerful way to publish your opinion, gain media…more
Although this is not a new concept, it is certainly worth repeating: The Chinese symbol for crisis is made up of two elements, danger and opportunity.
We often perceive a negative outcome in a legal case or a discredited…more
JD Bliss (JDB): You have an undergraduate degree in communications and now head your own public relations and marketing agency. Why did you decide to pursue a legal career in between?
Rubel: I come from four generations of…more
Think back to your early school years – you learned to string several words together to form a sentence; you recited simple nursery rhymes; you worked to memorize your seven-digit telephone number. As children, we…more
The Internet is inundated with millions of Web sites offering billions of products and services. How do you plan to make that all-important initial experience at your site memorable? What is going to make the visitor come back…more
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