Paid search marketing can be effective. However, the claims made by 1 and 1 and in recent email I received from them are outlandish. Furthermore, at their lowest ad spend level, they are charging a 100% management fee. That's…more
The internet has fundamentally changed the equation for how legal services consumers find attorneys. Whether they're looking generally for a lawyer, looking for an answer to a legal question, or looking for a specific lawyer,…more
Here are some thoughts about using organic web strategy to enhance your professional visibility online…more
Deciding whether to hire a web strategy consultant can be very confusing. What should they be hired to do? How do I know I'm choosing the right person or team for my firm. This article lists some basic services that you should…more
Before you're sold your next "bushel of links" from a law firm Internet marketing company, consider this: Not all links are created equal. In most cases, you're better off finding ways to attract quality links to your site than…more
If you look at a couple law firm websites, you will quickly find that that most lawyers have concluded that the problem their prospective clients are facing is that they don't know enough about them. That is why they spend so…more
There's been a lot of buzz lately surrounding whether the ABA will drop the hammer on lawyers using web-based business development tools, including blogs. How these regulations take shape will undoubtedly raise questions…more
As you may have heard, last month Google made a significant change to the way it displays results for local searches. This change will most significantly impact small business owners, including law firms. Understanding how these…more
As more and more searchers utilize Google Places, as well as other local business listings, increasing your law firm's visibility in local listings is becoming more important than ever.nnFind out what you can do to help increase…more
Ever wonder what your law firm Internet marketing consultant is actually doing? While more and more law firm seos are moving in the direction of transparency, still far too many continue to cry “secret sauce” when asked about…more
In the world of search engines, links TO a web page equal votes for that page. But not all link-votes are created equal. A link from CNN.com is much stronger than a link from a site that you just set up today. In this sense,…more
Google Local Business Center offers local businesses, such as law firms, a fantastic opportunity to get found when people are searching on Google. In fact, Local Business Center Listings frequently generate more targeted traffic…more
As is the case in several other industries, there is a question as to whether law firms should perform SEO in-house vs. or whether it is a job best outsourced to law firm SEO professionals. The truth is, there are advantages to…more
We are seeing more and more “universal search results” from Google, where videos are placed among the natural results of a normal Google search. Since YouTube is a strong domain, and it’s owned by
Google, you can bet it’s a…more
I talk with lawyers everyday that have websites they need help marketing. In today’s online marketing universe, you need to produce new content for your website on a regular basis.
Learn About Writing Content For Your Law…more
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