Jack Falconberg

3443 Esplanade Ave.
New Orleans, Louisiana 70119, United States

  • 504-298-8499
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How to Expand Your Law Firm Website's Keyword List

How to Expand Your Law Firm Website's Keyword List This is our fourth post on keyword research for law firm websites. We’ve talked about the importance of keywords to your website strategy, how to think strategically about…more
| Law Firm Marketing, Law Practice Products & Services

How to Build a List of Seed Keywords for Your Law Firm Website

HOW TO BUILD A SEED LIST OF KEYWORDS FOR YOUR LAW FIRM WEBSITE In the last post in my series on keyword research for lawyers, I talked about the two basic types of keyword phrases for law firm websites. Now it’s time to get…more
| Law Firm Marketing, Law Practice Products & Services

Could Google’s Assault on Blog Networks Affect Legal Blog Networks?

In the past few weeks, Google has kicked up its anti-spam assault by decimating a handful of once-flourishing blog networks. Among the casualties are SEO Nitro, Backlink Buddy, High PR Society, Authority Link Network, and SEO…more
| Law Firm Marketing, Law Practice Products & Services

High-Level Keyword Strategy for Law Firm Websites

This post is the second in a series on keyword research for law firm websites. In the first post, I talked about the importance of keyword research to effective search engine optimization: Your placement in the search…more
| Law Firm Marketing, Law Practice Products & Services

Law Firm SEO - How to Do It Yourself in 20 Steps

I was recently asked to review a new website for a friend and give some high-level advice on how to get started with basic law firm SEO. I thought I would share my recommendations here for those of you looking for some…more
| Law Firm Marketing, Law Practice Products & Services

Introduction to Keyword Research for Law Firm Websites

If your law firm website is going to do well in search, it must use the words that your potential clients are using to search for it. When your client goes to a search engine and types in a phrase, the search engine algorithm…more
| Law Firm Marketing, Law Practice Products & Services

How to Find a Community of People to Link to Your Law Blog

I wrote recently that most law firm blogs fail because the bloggers don’t ask the right questions before they start. Specifically, you should ask yourself: 1. Whether there is a linking community that will bring visibility…more
| Law Firm Marketing, Law Practice Products & Services, MLM Consulting / Network Marketing

Link Building for Lawyers: 02 - Identify Your Audience

Excerpt (Read the Full Post for More): Link-building always involves a quid pro quo. If you are using so-called black hat or grey hat techniques, you are giving something of value in exchange for the link (buying). If you…more
| Law Firm Marketing, Law Practice Products & Services

The Elusive Dream of the Virtual Law Office

How would you like to practice law from home, in your pajamas, on your own schedule, and make a ton of money? Sounds good, doesn’t it? Lots of people are talking about virtual law offices these days. Bar publications, CLE…more
| Law Firm Marketing, Law Practice Products & Services

Websites vs. Blogs: Which is Better for Attorneys?

So which is better for attorneys: a law firm website or a law firm blog? The answer, unsatisfying though it may be, is “it depends.” More specifically, it depends on the nature of the practice and the time and money that the…more
| Law Firm Marketing, Law Practice Products & Services

How to Write Legal Content That People Will Read

Your law firm website will never reach its potential unless your content is directed to a clearly-defined audience. Since you cannot know the exact characteristics of each potential reader, you should think in terms of personas…more
| Law Firm Marketing, Law Practice Products & Services, MLM / Direct Sales, MLM Consulting / Network Marketing

The Real Reason Your Law Blog Isn't Working

The failure to question certain assumptions is one of the reasons most law blogs do not bring in new clients from search. It’s not necessarily because the content is no good. It’s because there is a breakdown in the system…more
| Law Firm Marketing, Law Practice Products & Services

Link Building for Lawyers: 01 - Why Links Matter to Search Engines

If pages with more links are more likely to rank well in Google, then one thing is clear: you need more links to rank higher. But beyond this basic fact, things get complicated. Most of the complication stems from the…more
| Law Firm Marketing, Law Practice Products & Services

How to Make More Money with Your Law Firm Website

Do you want to know how to make more money with your law firm website? Your best bet is to forget about the money. Adjust your thinking. Focus on meeting your clients' needs. Then the money will come…more
| Law Firm Marketing, Law Practice Products & Services
Areas of Practice
  • Firm/Practice Management
  • Legal Marketing
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