Jack Falconberg

How to Expand Your Law Firm Website's Keyword List This is our fourth post on keyword research for law firm websites. We’ve talked about the importance of keywords to your website strategy, how to think strategically about…more

HOW TO BUILD A SEED LIST OF KEYWORDS FOR YOUR LAW FIRM WEBSITE In the last post in my series on keyword research for lawyers, I talked about the two basic types of keyword phrases for law firm websites. Now it’s time to get…more

In the past few weeks, Google has kicked up its anti-spam assault by decimating a handful of once-flourishing blog networks. Among the casualties are SEO Nitro, Backlink Buddy, High PR Society, Authority Link Network, and SEO…more

This post is the second in a series on keyword research for law firm websites. In the first post, I talked about the importance of keyword research to effective search engine optimization: Your placement in the search…more

I was recently asked to review a new website for a friend and give some high-level advice on how to get started with basic law firm SEO. I thought I would share my recommendations here for those of you looking for some…more

If your law firm website is going to do well in search, it must use the words that your potential clients are using to search for it. When your client goes to a search engine and types in a phrase, the search engine algorithm…more

I wrote recently that most law firm blogs fail because the bloggers don’t ask the right questions before they start. Specifically, you should ask yourself: 1. Whether there is a linking community that will bring visibility…more

Excerpt (Read the Full Post for More): Link-building always involves a quid pro quo. If you are using so-called black hat or grey hat techniques, you are giving something of value in exchange for the link (buying). If you…more

How would you like to practice law from home, in your pajamas, on your own schedule, and make a ton of money? Sounds good, doesn’t it? Lots of people are talking about virtual law offices these days. Bar publications, CLE…more

So which is better for attorneys: a law firm website or a law firm blog? The answer, unsatisfying though it may be, is “it depends.” More specifically, it depends on the nature of the practice and the time and money that the…more

Your law firm website will never reach its potential unless your content is directed to a clearly-defined audience. Since you cannot know the exact characteristics of each potential reader, you should think in terms of personas…more

The failure to question certain assumptions is one of the reasons most law blogs do not bring in new clients from search. It’s not necessarily because the content is no good. It’s because there is a breakdown in the system…more

If pages with more links are more likely to rank well in Google, then one thing is clear: you need more links to rank higher. But beyond this basic fact, things get complicated. Most of the complication stems from the…more

Do you want to know how to make more money with your law firm website? Your best bet is to forget about the money. Adjust your thinking. Focus on meeting your clients' needs. Then the money will come…more