Janet Ellen Raasch – Web 2.0 Writing for Lawyers

Successful coaching for lawyers is a process

More than ever, lawyers are expected to develop new business for themselves and their law firms. Some lawyers are naturals at business development. Many others, however,have no idea how to start. After all, business…more
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To satisfy new search algorithms, legal websites need quality content

Over the years, law-firm marketers focused on keyword and link strategies to enhance search engine results and increase traffic to their websites. While these are still valuable tools, recent developments in the search universe…more
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Radio-age meets Internet-age: How do different generations of lawyers communicate?

A law firm can have as many as four different generations working together at the same time -- and often on the same team. Each of these generations brings different expectations and styles to the table -- depending on the…more
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Strong trends energize law firm market research

The only way to truly understand what clients and potential clients want from a lawyer or a la firm is to do market research that uncovers the truth in clients' hearts and minds. This article discusses new trends in law firm…more
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Learn from the big guys: Tested marketing tips work for law firms

Large companies understand the value of their brands in setting them apart from the competition, and invest in them accordingly. Most law firms are on much-more-limited budgets. However, a law firm can learn a lot from the big…more
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RFPs: To play or not to play, that is the question

If a law firm decides to reply to an RFP, there are many ways that it can distinguish itself from the competition and improve its chances of success. Sometimes, however, the best option is to ignore the RFP as a waste of a law…more
| Law Firm Marketing

Match lawyers' business development efforts to personality traits

Most lawyers fail to achieve their business development goals because of fear and lack of time. In this article, Janet Ellen Raasch summarizes a presentation in which Craig Brown discusses how lawyers can overcome these…more
| Law Firm Marketing

LinkedIn (or left out) for lawyers

LinkedIn is now one of the world's most popular websites. If you would like to be found by potential clients, your LinkedIn profile has become even more important than your website biography. If you are looking for networking…more
| Law Firm Marketing

When persuading, body language beats words

Wouldn't it be much easier to persuade others if you knew what they were thinking? The ability to read boy language provides this valuable information. Wouldn't it be much easier to persuade others if they like you and trusted…more
| Law Firm Marketing

Client Conversations Strengthen Relationships, Lead to New Business

Lawyers are always interested in getting more work and better work from their existing clients. To do so, lawyers and law firms need to have "the conversation" to find out what clients really expect from the relationship. This…more
| Law Firm Marketing

PR Skills Boost Law Firms

One of the best ways for law firms to build relationships is through the media, which often serve as gatekeepers between organizations like law firms and their publics like clients, potential clients and referral sources, as…more
| Law Firm Marketing

Easy, essential SEO for Lawyers and Law Firms

If your law firm is not showing up on the first page of search results, you are nowhere. Very few online searchers ever go beyond the first page of results. In this article, Kim Mears of Mears Interactive discusses the basics of…more
| Law Firm Marketing

Next generation of law firm websites influenced by social media

The best law firm websites have an entirely new look and feel. Propelling these dramatic changes are the user interfaces and content delivery systems popularized by smartphones and tablets, as well as online usage preferences…more
| Law Firm Marketing

Process helps lawyers accept, implement innovation

Getting lawyers to innovate is challenging, but not impossible. Lawyers are process-oriented. Marketers who want to encourage lawyers to innovate can achieve success by acknowledging this fact and following a careful nine-step…more
| Law Firm Marketing

New brand world: How law firms brand and re-brand

What is a law firm brand? It is the firm’s reputation, its promise to the marketplace. This is who we are. This is what we do. This is who we do it for. This is what makes us different from every other lawyer or law firm…more
| Law Firm Marketing
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