Lawyers are always interested in getting more work and better work from their existing clients. To do so, lawyers and law firms need to have "the conversation" to find out what clients really expect from the relationship. This…more
One of the best ways for law firms to build relationships is through the media, which often serve as gatekeepers between organizations like law firms and their publics like clients, potential clients and referral sources, as…more
If your law firm is not showing up on the first page of search results, you are nowhere. Very few online searchers ever go beyond the first page of results. In this article, Kim Mears of Mears Interactive discusses the basics of…more
The best law firm websites have an entirely new look and feel. Propelling these dramatic changes are the user interfaces and content delivery systems popularized by smartphones and tablets, as well as online usage preferences…more
Getting lawyers to innovate is challenging, but not impossible. Lawyers are process-oriented. Marketers who want to encourage lawyers to innovate can achieve success by acknowledging this fact and following a careful nine-step…more
What is a law firm brand? It is the firm’s reputation, its promise to the marketplace. This is who we are. This is what we do. This is who we do it for. This is what makes us different from every other lawyer or law firm…more
In his Rhetoric, Aristotle lays out his three tools of persuasion – good sense, shared values and friendliness. If you closely watch any modern-day ad campaign, you will see that these tools are still as valid as the day they…more
Law firms can learn much from corporate social responsibility programs. Contributions to the community, of both cash and talent, can help law firms do well by doing good. This article is based on a panel discussion before the…more
Each law firm has a unique identifying culture. In order to be successful, individual lawyers need to understand the culture of the law firm (or in-house legal department) they are considering -- or where they have already…more
The gathering and analysis of competitive intelligence -- about companies, other law firms and individuals -- helps lawyers and law firms make important decisions. This article, written by Janet Ellen Raasch, summarizes a…more
In the Internet age, online content marketing is the best way for lawyers and law firms to establish their reputations and attract new business. Web traffic analysis is the best way for lawyers and law firms to measure the…more
Lawyers and law firms oftren consult with outside writing consultants --or ghostwriters -- for important projects. The lawyer provides legal expertise and the professional writers contributes speed, news context and clear,…more
A truly engaged employee is one who believes so strongly in a law firm that she or she invests discretionary effort in its success -- goes above and beyond the job description. In this article, Janet Ellen Raasch summarizes a…more
Experienced law firm business developers know that it costs five times more to sell a new service to a new client than it costs to sell an additional service to an existing client (a process known as cross-selling). In spite of…more
Professional athletes rely on their coaches -- experienced individuals who help them hone their performance skills, create focused competition strategies and maintain a high level of motivation over the course of a career. …more
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