John Hellerman – Hellerman Baretz Communications

Communicating Effectively To Both Genders

What you say isn’t as important as what is heard. Let us explain what we mean by way of example. The partners of a real estate boutique, nearly evenly split with 16 women and 14 men, gather for an urgent meeting called by their…more
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What Do Blue Jeans & Legal Marketing Have In Common?

Over the 30 years (or so) in which legal marketing has developed into its own discipline, much of our journey has been spent in the footsteps of the corporate branding model. We have developed logos, taglines, and advertising…more
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Law Firms Of The Future Will Be The Lawyers Of The Past

John Hellerman's take on law firms of the future, featured in Law360's "Expert Analysis" section on March 17, 2014…more
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5 Mistakes Law Firms Make With Laterals

John Hellerman gives advice on how to leverage your lateral hires in the Law360 article, "5 Mistakes Law Firms Make With Laterals" (pub. February 14, 2014)…more
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Mobile Marketing: Should Your Firm Develop an App for That?

A front-page article in the January 2014 issue of Marketing the Law Firm, features John Hellerman’s advice to law firms on app development. In the article by J. David Harvey, “Mobile Marketing: Should Your Firm Develop an App…more
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How Analytics Drive Successful Business Development

John Hellerman and Peter Ozolin of Manzama present "How Analytics Drive Successful Business Development" during their LMA Midwest Tour. They spoke to gatherings in Chicago, Indianapolis, Minnesota, and St. Louis about the ways…more
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Coffee Talk: How to Advocate In the Public Sphere

John Hellerman and Spencer Baretz are featured in the New York Law Journal. Read their article entitled, "Coffee Talk: How to Advocate in the Public Sphere," in the attached or at this link…more
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The Secret Ingredient to Lateral Success

Today's ALA Currents features an article by our very own John Hellerman entitled, "The Secret Ingredient to Lateral Success." Managing a law firm in 2013 is enough to make anyone dizzy. Among all the other challenges that…more
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Secrets of the Masters: The Business Development Guide for Lawyers

John Hellerman contributes to Chapter 2, "Growing networks and staying memorable," of David Freeman's book. Book Review: As a lawyer in today's market, you're expected not only to deliver solid legal results, but to drive…more
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Free Yourself from Chambers

John Hellerman & Pippa Greze are featured in the June issue of Marketing the Law Firm, discussing top tips for Chambers submissions. Need help with your submission? Don't hesitate to call!…more
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John Hellerman's Letter to the Editor

John Hellerman gives advice on lateral recruiting in The American Lawyer's Letter to the Editor (pub. April 2013)…more
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Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership

John Hellerman presents at LMA's Southern California Chapter on "Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership."…more
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Crisis Communications

John Hellerman presented at the LMA-Capital Chapter's Baltimore City Group in Baltimore, Maryland on Crisis Communications. He spoke alongside Col. Rudy Burwell…more
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Thought Leadership: A Game to Share With Your Friends

The New York Law Journal features John Hellerman and Spencer Baretz on Thought Leadership…more
| Law Firm Marketing

Tools and Strategies to Keep the Social Media Monster at Bay, By John Hellerman and Viveka von Rosen

Viveka von Rosen and John Hellerman just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips in…more
| Communications & Media Law, Law Firm Marketing
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Contact

5335 Wisconsin Ave NW Suite 640
Washington, DC 20015, United States

  • 202-841-8153

Areas of Practice
  • Business Development
  • Legal Marketing
  • Training & Education
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