John Hellerman – Hellerman Baretz Communications

The New York Law Journal features John Hellerman and Spencer Baretz on Thought Leadership…more

Viveka von Rosen and John Hellerman just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips in…more

John Hellerman is the co-founder of Hellerman Baretz Communications, an award-winning corporate communications agency specializing in thought leadership and branded content development, reputation management, and revenue growth…more

If you’ve been in legal marketing for any amount of time, you’ve probably heard of Larry Bodine. And if you’ve been in legal marketing for a long time, you probably belonged to Larry’s LawMarketing…more

At HBC, we design communications campaigns for law firms and other professional service providers. We also realize that for those not steeped in the worlds of PR and marketing, that first sentence may sound vague. Everyone has…more

The Social Security Administration just released its most popular baby names of 2011—Sophia for girls, Jacob for boys—and it got HBC thinking: What will the legal profession look like when a baby Sophia or Jacob,…more

At The Daily Journal—the nation’s largest daily legal publication—Sharon Liang (former editor) stood at the forefront of the intersection of journalism and the law. After working at the pub for more than three…more

In a recent NLJ article, Adrian Dayton applied the Moneyball approach to legal marketing. He makes a very convincing case that just as a smart hiring partner would direct more resources to recruiting grads of lower-tier law…more

In March, a retiring executive director at Goldman Sachs gave the ultimate kiss-off to his former employer: a blistering op-ed in the New York Times, decrying a corporate culture within Goldman Sachs that, according to the…more

With a hot lateral market and a surge in law firm mergers, John Hellerman explains why firms should be paying attention to the critical role of communications…more

It’s almost inconceivable that the deans of our country’s leading law schools would ever think their “public enemy #1” would be their own alumni base. But thanks to a recent wave of lawsuits filed by…more

As HBC heads to its annual retreat this week, we’re reminded of something we’ve said before. No, it’s not that firms should market their individual partners. You’ve heard us say that often, and…more

Viveka von Rosen, HBC's Director of Social Media Training, joins Rishi Dave, executive director of online marketing for Dell, Graham Gunn, SVP, digital creative director for MSLGroup, Jared Hendler, EVP, global director of…more

Today, all kinds of content is getting pushed out over the Internet, and that content finds its readers in any number of ways. Do law firms need a chief content officer to manage their content creation and distribution? HBC's…more

Attorneys and legal marketing professionals have struggled to balance the proliferation of awards and rankings that have emerged over the past several years, such as "U.S. News & World Report"'s Best Law Firms and other similar…more