Joe Geisman

The Professional's Website: So Fresh and So Clean

When it comes to websites developed for providers of professional services, freshness and cleanliness are especially important qualities. Cleanliness refers to the overall structure and design of a website; whether it’s…more

| Law Firm Marketing, Law Practice Products & Services

Survey Says: New Media Has Become Mainstream Media

Most professionals – especially those in traditionally conservative industries like the legal services industry – are resistant to technological changes and generally dislike deviating from their comfort zone. This status quo…more

| Law Firm Marketing, Law Practice Products & Services

Without a Commitment, You're Just Spinning Wheels

New media is fundamentally social. It is based on consistency and ongoing engagement with connections. To use new media tools effectively, there must be a focused strategy in place, as well as proper implementation, ongoing…more

| Law Firm Marketing, Law Practice Products & Services

New Media and Relationship Building

Providers of professional services such as attorneys and health care providers are increasingly turning towards new media and relationship building and away from traditional, ad hoc marketing. More and more, they are creating…more

| Law Firm Marketing, Law Practice Products & Services

Don’t Overlook the Value of Visual Content

When developing and implementing a content marketing strategy, attorneys and firms should consider utilizing visual instruments together with text-based content. Such tools, when properly integrated and employed, can help…more

| Law Firm Marketing, Law Practice Products & Services

Content Marketing for Attorneys

Content marketing is something that attorneys and their firms should be using to differentiate themselves and increase their engagement with clients and prospects. Many firms have found it efficient and cost effective to…more

| Law Firm Marketing, Law Practice Products & Services

Professional Biographies: The Forgotten Marketing Collateral

What is the first thing that you do when researching a provider of professional services? For most people, the answer is visit the professional’s website and, more specifically, read her biography on that website. When written…more

| Law Firm Marketing, Law Practice Products & Services

Personal Branding: When the Professional is the Product

Whether you are an attorney, doctor, financial advisor or any other provider of professional services, marketing and business development is crucial to your business. Your ability to successfully attract and retain clients…more

| Law Firm Marketing, Law Practice Products & Services

Professionals Taking Advantage of Creative Marketing Opportunities

In today's business environment, professionals and their firms must take advantage of non-traditional business development opportunities in order to remain competitive and attract new business. They must determine what…more

| Law Firm Marketing, Law Practice Products & Services

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