Lance Godard – The Godard Group

January 2011 Law Marketing Resources. Are you reading these posts?

Looking for practical guidance on law firm business development, marketing and practice management? Sorting through the thousands of posts and articles across the web can be a time-consuming task. That’s where I come in. This…more
| Law Firm Marketing, Law Practice Products & Services

The ECJ Akzo case from an in-house perspective, why clients prefer fewer outside lawyers, and how to make sure your marketing pitch is heard.

A 22 Tweets interview with in-house lawyer Melanie Hatton: The ECJ Akzo case from an in-house perspective, why clients prefer fewer outside lawyers, and how to make sure your marketing pitch is heard. Melanie Hatton - Head…more
| Law Practice Products & Services

Is it time for a marketing tune-up?

The market appears to be picking up. Clients are getting back to work. New opportunities can’t be far behind. What are you doing to find them? To make sure they show up on your radar? To put yourself in a position to see those…more
| Law Firm Marketing, Law Practice Products & Services

What I've Learned from a Year of 22 Tweets

This week marks the one-year anniversary of 22 Tweets. It’s been a great first year. I’ve learned a lot from the interviews, about the lawyers I’ve interviewed, about the practice of law, about how what I hope is a…more
| Law Firm Marketing

What Lessons Have You Learned?

Sometimes you need to look no further than everyday life to find inspiration for improving your law practice. This article looks how you might apply five lessons a cyclist learned while commuting to work by bike to your law…more
| Law Firm Marketing, Law Practice Products & Services

Embracing Social Media

Social media is revolutionizing PR, marketing and internal communications across industries, and the legal profession finds itself directly in the mix. Are you keeping up with the changes or getting left behind? Blogs, Twitter,…more
| Law Firm Marketing, Law Practice Products & Services

The future for foreign lawyers in China, why firms need to move from hourly billing, and the secret to successfully marketing a global law practice (hint: sleep is for wussies).

A 22 Tweets interview with Dan Harris: The future for foreign lawyers in China, why firms need to move from hourly billing, and the secret to successfully marketing a global law practice (hint: sleep is for wussies). Daniel…more
| Law Practice Products & Services

Writing the Plan for Your Recovery

The economic crisis isn't improving, and the legal profession seems to be getting particularly hard. Are you lying low and waiting it out, or are you putting yourself in charge of your own future? This article provides ideas on…more
| Law Firm Marketing, Law Practice Products & Services

Understanding the Needs of Your Clients

Do you know what your clients need? The problems they are trying to solve? This article provides guidelines on how you can develop and implement a plan for identifying the legal needs of your clients, and translate that…more
| Law Firm Marketing, Law Practice Products & Services
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