Morrison & Foerster LLP - Social Media

Status Updates - April 2015 #4

Home(page) renovation. In an effort to encourage return visits from the 150 million Internet users who visit Twitter every month without signing in, the social media giant has revamped its home page. Now, instead of just “a…more
| Communications & Media Law

Status Updates - April 2015 #3

Searching social. At long last, tweets will appear in Google search results as soon as they’re sent, as the result of a deal that the two Internet giants recently struck. As part of its efforts to increase user growth and…more
| Communications & Media Law

Status Updates - April 2015 #2

Bad ads. New research shows that 5% of the people visiting Google-related websites are using computers infected with programs that insert illegitimate ads onto web pages; as a result, these web surfers see ads that site…more
| Communications & Media Law, Finance & Banking, Science, Computers, & Technology

Status Updates - April 2015

Dueling for ad dollars. U.S. companies will spend $52.8 billion on digital advertising this year, 2.5% more than they spent on it in 2014. And, while television advertising is still king—corporate marketers will invest almost…more
| Art, Entertainment, & Sports Law, Communications & Media Law, Criminal Law

Status Updates - March 2015 #2

Out with the inbox? The overwhelming popularity of workplace-specific platforms that facilitate coworker communication—commonly referred to as “enterprise social media”—is undeniable. But are these platforms poised to someday…more
| Art, Entertainment, & Sports Law, Communications & Media Law, Labor & Employment Law, Finance & Banking, International Law & Trade

UK’s Financial Services Regulator: No Hashtags in Financial Promotions

Earlier this month the UK’s financial services regulator, the Financial Conduct Authority (FCA), issued its final guidance on financial promotions made via social media channels. As we reported last year, the FCA issued…more
| Communications & Media Law, Finance & Banking, International Law & Trade, Securities Law

The New Frontier in Interest Based Advertising: FTC Shifts Focus to Cross-Device Tracking

As consumers increasingly connect to the Internet using multiple devices—such as mobile phones, tablets, computers, TVs and wearable devices—advertising technology companies have rapidly developed capabilities to reach the same…more
| Antitrust & Trade Regulation, Communications & Media Law, Consumer Protection, Privacy, Science, Computers, & Technology

Five Vital Questions on the Implications of UK Law on Social Media

Chevy Kelly: In your opinion, what are the top three legal risks that organizations in the United Kingdom face when engaging in social media? Sue McLean: Compliance with relevant advertising and marketing rules is a key…more
| Communications & Media Law, Consumer Protection, Privacy

First-Ever Award of “Any Damages” for Fraudulent DMCA Takedowns Under Section 512(f)

Under section 512(f) of the Digital Millennium Copyright Act (DMCA), copyright owners are liable for “any damages” stemming from knowingly false accusations of infringement that result in removal of the accused online material…more
| Business Torts, Civil Procedure, Civil Remedies, Communications & Media Law, Intellectual Property

Data for the Taking: Using Website Terms and Conditions to Combat Web Scraping

Is it stealing to take data without permission from a public website, or is it simply making use of resources that are made available to you? “Web scraping” or “screen scraping” is the practice of extracting large amounts of…more
| Business Torts, Intellectual Property, International Law & Trade, Science, Computers, & Technology

Status Updates - March 2015

Forced friendship. A committee of the Arkansas Senate is expected to vote this week on a bill that would allow companies and other organizations responsible for supervising minors to require their employees to include a…more
| Communications & Media Law, Labor & Employment Law, Privacy, Wills, Trusts, & Estate Planning

Who Will Update My Status When I’m Dead?: The Biggest Social Media Platforms’ Policies on Deceased-User Accounts

It’s often said that, when it comes to regulating technology, U.S. laws aren’t up to speed. That includes U.S. trusts and estates laws, which, in many cases, do not say much about what happens to your digital assets after you…more
| Science, Computers, & Technology, Wills, Trusts, & Estate Planning

With Highly Anticipated Copyright Decision, The AutoHop Litigation Is Coming to a Close

In 2012, DISH Network announced two novel product offerings that would result in considerable backlash from the four major broadcast television networks and set in motion a three-year, wide-ranging, multi-front battle with the…more
| Civil Procedure, Civil Remedies, Communications & Media Law, Intellectual Property

Twenty Years Down the Road: A Q&A With Paul Goldstein, Author of Copyright’s Highway

More than two decades have passed since internationally recognized copyright law expert and award-winning novelist Professor Paul Goldstein of Stanford Law School (and Of Counsel to Morrison & Foerster) published his landmark…more
| Art, Entertainment, & Sports Law, Communications & Media Law, Intellectual Property

Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing Strategies

One of the fascinating things about social media is that, from a marketing standpoint, each social media platform offers its own unique set of features and opportunities; as a result, a marketing strategy that proves successful…more
| Communications & Media Law, Science, Computers, & Technology
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