Paula Black – Paula Black & Associates

Practice/Organization Description

Paula Black & Associates has delivered powerful and innovative marketing and business development solutions for more than twenty years.

Among the firm’s greatest strengths is the branding and positioning of law firms. Owner and Principal Paula Black has advised law firms both domestically and internationally, assisting them with everything from designing memorable logos and standout marketing materials, to individual and group consulting on marketing and business development. She drew on that experience to write “The Little Black Book on Law Firm Branding & Positioning,” which the Independent Publisher Book Awards recognized as the 2006 Business Breakthrough Book of the Year as well as one of the Ten Outstanding Books of The Year. Paula followed that success with a second book, “The Little Black Book on Law Firm Marketing & Business Development,” and recently released the third of the series, “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” She is also the force behind "In Black & White" (inblackandwhiteblog.com), a blog dedicated to clear, straightforward advice and open discussion of legal marketing issues.

Paula has helped firms of all sizes—from one attorney to one thousand—to separate themselves from their competitors and achieve the growth they desire through powerful branding, consulting, one-on-one coaching and strategic planning. Those experiences, coupled with her invaluable marketing knowledge across a wide range of industries, allow Paula to deliver rich, results-driven marketing solutions.

Paula is a frequent speaker on law firm topics including branding, marketing and business development. She has delivered seminars and speeches for the Managing Partner Forum, TAGLaw, the Legal Marketing Association, and the Women’s Bar Association, among others.

Honors and Awards

The Independent Publisher Book Award: 2006 Business Breakthrough Book of the Year for "The Little Black Book On Law Firm Branding and Positioning."

-The Independent Publisher Book Award: one of the Ten Outstanding Books of the Year for "The Little Black Book On Law Firm Branding and Positioning."

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