Sharon Berman – Berbay Corp. Marketing & Public Relations

Every attorney wants more of the right kind of business, yet I regularly encounter smart professionals who operate under revenue-limiting marketing fallacies that hamper their business development efforts. Very often, lawyers…more

"What is your value statement?" This critical question is challenging to answer, but doing so strengthens your marketing. Value statements tell your prospective client or referral source in a clear and concise way what value…more

True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could…more

Establishing, maintaining or revitalizing a website demands the time and focus most lawyers would rather devote to their clients. That's why many law firms outsource their web development and ongoing online marketing. The law…more

A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, "Can you be doing too much marketing?" This professional was particularly concerned because he didn't want…more

Many an attorney has built a successful career as a service partner, a highly skilled partner who performs the work in a specific practice area that is brought in by others in the firm. This person may also be a new partner who…more

As humans, we need to break down time into manageable chunks and create milestones that give us a chance to reinvigorate ourselves and start afresh. January 1 tops the list of these "blank slate" benchmarks. For professionals…more

Two years ago, I attended a professionals' signature event that featured a panel of sophisticated experts including lawyers. While the event was well-attended, and offered good networking, the panel presentation itself was a…more

We live in a digital age that allows us to work with individuals from around the world. Yet, despite technological advances that enable us to share information virtually, there is still a need for law firms to hold live press…more

Several years ago, I asked a professional services firm about the progress of the public relations (PR) program it had embarked on a year earlier. They told me they had stopped the campaign after only six months because it…more

Among a law firm's eternal questions is how to best market to in-house counsel. Because in-house counsel are clients of our clients, we are always seeking venues to hear first-hand perspectives on how to do this. What breaks…more

As professionals, we are so focused on what's in front of us that it can be hard to be-lieve we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look…more

The results of marketing and public relations are notoriously difficult to measure, particularly in the realm of professional services. One reason is that marketing these services is a long-term, relationship-building process…more

In my work, I meet seasoned lawyers who are world-class at what they do, but who shy away from networking, reluctant to enter a venue to mingle with unfamiliar people. For this reason, while they may want to penetrate a certain…more

You’ve heard it before. “The more things change, the more they stay the same.” When it comes to marketing your practice in 2012, some aspects of marketing, especially the tactical aspects, are continuing to change, while many…more