Sharon Berman – Berbay Corp. Marketing & Public Relations

Why Your Firm Needs Social Media Now

How much business will your firm lose in 2015 if you do not consistently incorporate blogs and other social media outlets—LinkedIn, Facebook, Twitter, and Google+—into your marketing program? This question was on my mind after…more
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Tame the Marketing Beast Before it Devours You

Universal Studios is home to a ride where the 3-D effects make the rider believe a wild dinosaur or monster robot is about to devour him. This is the same way many professionals feel about marketing today—that it’s a voracious,…more
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Keeping Your Marketing Efforts Current

Changes in what is effective in marketing seem to happen today at the speed of light. Some concepts and vehicles, like Twitter, were in their infancy just a few years ago but have taken hold and are now pervasive. Others, à la…more
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How and When to Seek Business From Your Social Circle

Your social circles are often rich with prospects and referrals, yet approaching friends for their legal work can sometimes feel uncomfortable. Indeed, asking for business in social situations has both risks and rewards. The…more
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Making Content Marketing Work

Professionals have been hearing a lot about content marketing lately, but many are unclear on what it is and why they should consider it as part of their marketing program. If you do a Google search, you will find content…more
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Rolling Out Your, New Improved Practice

How can you reinvent not only your own law practice, but the practice of law itself? You can’t reinvent law without reinventing law firm marketing and business development. And you can’t reinvent your marketing or practice…more
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As In-House Roles Expand, So Do Opportunities For Trusted Outside Counsel

With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas. At the World Economic Forum’s recent annual meeting in Switzerland, there was an…more
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Pricing to Sell

Pricing is an integral component of marketing, but only recently have law firms begun to realize its vital role in marketing and business development. Setting and getting your professional fees encompasses a range of qualitative…more
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Marketing Your Practice as a High-End Product

Some of the world’s most famous jewelry designers did not mark their products with their names. Tiffany did not invent the “Tiffany” setting, the ubiquitous prong-set diamond engagement ring. And how do you really know if the…more
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The Pitfalls of Bareback Marketing

Defines bareback marketing and how professionals must develop business on a continuum of marketing and business development/sales…more
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How to Engage With Clients Now

When dozens of principals of independently owned public relations firms converged in Austin, Texas, for the conference of Public Relations Society of America Counselors Academy, they talked about many issues: industry…more
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Your Business: Tracking Leads

In our experience, most firms do not do an adequate job of tracking their new business development efforts. If they monitor any information, it is sources of actual new business but not where the opportunities come from, and…more
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Your Business: Building Your Firm's Brand Equity

When it comes to professional services, the primary purpose of marketing is to generate leads resulting in opportunities to be in front of qualified prospects. However, you also want your marketing to generate marketing equity,…more
| Law Firm Marketing

Repositioning Your Bankruptcy Practice

While the economy may have suffered over the past few years, these have been good years for bankruptcy and financial restructuring attorneys. More competitors have likely come out of the woodwork, but work has been plentiful…more
| Bankruptcy

Taking Your Business Development to the Next Level

You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on your own. It may even be that your firm has wisely made an exception to its standards for engagement scope or fee in order to…more
| Law Firm Marketing
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