Sharon Berman – Berbay Corp.

As professionals, we are so focused on what's in front of us that it can be hard to be-lieve we are already in the second quarter of 2012. The beginning of the second quarter, however, is a good time to stop, take a breath, look…more

The results of marketing and public relations are notoriously difficult to measure, particularly in the realm of professional services. One reason is that marketing these services is a long-term, relationship-building process…more

In my work, I meet seasoned lawyers who are world-class at what they do, but who shy away from networking, reluctant to enter a venue to mingle with unfamiliar people. For this reason, while they may want to penetrate a certain…more

You’ve heard it before. “The more things change, the more they stay the same.” When it comes to marketing your practice in 2012, some aspects of marketing, especially the tactical aspects, are continuing to change, while many…more

Marketing and business development are critical aspects of your firm's growth no matter the stage of its lifecycle. It's also vital to succession planning if you want your firm to continue into the next generation. If you hope…more

Motivating law firm associate attorneys to develop new and expanded business seems to be among the most pervasive and perplexing challenges law firms face. As yet, no one has found the “magic bullet” that instantly transforms…more

This rough economy has been a great equalizer for law firm marketing. Attorneys from firms of all shapes and sizes are asking what they can do in this economy to build their business, and where to begin. The State Bar says that…more

In today's marketplace, having a book of business can make all the difference - between making the cut and losing one's job. Associates who never thought much about building their own book of business in the past are now…more

Until recently, professional service firms of different sizes marketed on an uneven playing field. Larger firms held the high ground and had the advantage. Fortunately, the Web has lowered the barriers to entry so that smaller…more

If you’re like many of your peers, you know someone who already has a profile on LinkedIn, the social networking site geared toward professionals. You may even have a LinkedIn profile, but are wondering how to use LinkedIn as…more

With only four months left in 2011, is it too late to maximize your business development results for this year? Not if you leverage the remaining months by becoming organized and systematic in your marketing methodology. Not…more

At a time when Web 2.0 and social media marketing are on everyone’s lips, a surprisingly large group of professionals are still far behind the times with the web’s first incarnation. They haven’t touched their website in years…more

In the past, the most pervasive and perplex-ing challenge in professional service mar-keting was motivating young associates to become rainmakers. As times got tougher, that challenge expanded to include the prin-cipals and…more

You've done your research, provided your credit card number, and now you're committed to your first experience exhibiting at a conference or trade show. What's next? One of the first things you'll need is camera-ready artwork…more

Demonstrating expertise and industry knowledge by speaking at conferences and trade shows has long been an effective marketing tactic for professionals. Now, savvy professional services firms are recognizing that exhibiting at…more