Sharon Berman – Berbay Corp. Marketing & Public Relations

2001 S. Barrington Ave. Suite 305
Los Angeles, California 90025, United States

  • 310-405-7345
  • 310-914-4201

Rolling Out Your, New Improved Practice

How can you reinvent not only your own law practice, but the practice of law itself? You can’t reinvent law without reinventing law firm marketing and business development. And you can’t reinvent your marketing or practice…more
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As In-House Roles Expand, So Do Opportunities For Trusted Outside Counsel

With companies looking to their GCs for protection, governance and strategy, make sure to pitch your firm’s strengths in all three areas. At the World Economic Forum’s recent annual meeting in Switzerland, there was an…more
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Pricing to Sell

Pricing is an integral component of marketing, but only recently have law firms begun to realize its vital role in marketing and business development. Setting and getting your professional fees encompasses a range of qualitative…more
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Marketing Your Practice as a High-End Product

Some of the world’s most famous jewelry designers did not mark their products with their names. Tiffany did not invent the “Tiffany” setting, the ubiquitous prong-set diamond engagement ring. And how do you really know if the…more
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The Pitfalls of Bareback Marketing

Defines bareback marketing and how professionals must develop business on a continuum of marketing and business development/sales…more
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How to Engage With Clients Now

When dozens of principals of independently owned public relations firms converged in Austin, Texas, for the conference of Public Relations Society of America Counselors Academy, they talked about many issues: industry…more
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Your Business: Tracking Leads

In our experience, most firms do not do an adequate job of tracking their new business development efforts. If they monitor any information, it is sources of actual new business but not where the opportunities come from, and…more
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Your Business: Building Your Firm's Brand Equity

When it comes to professional services, the primary purpose of marketing is to generate leads resulting in opportunities to be in front of qualified prospects. However, you also want your marketing to generate marketing equity,…more
| Law Firm Marketing

Repositioning Your Bankruptcy Practice

While the economy may have suffered over the past few years, these have been good years for bankruptcy and financial restructuring attorneys. More competitors have likely come out of the woodwork, but work has been plentiful…more
| Bankruptcy

Taking Your Business Development to the Next Level

You have set out on the path to becoming a rainmaker. Perhaps you have originated some business on your own. It may even be that your firm has wisely made an exception to its standards for engagement scope or fee in order to…more
| Law Firm Marketing

Revenue Limiting Marketing Fallacies

Every attorney wants more of the right kind of business, yet I regularly encounter smart professionals who operate under revenue-limiting marketing fallacies that hamper their business development efforts. Very often, lawyers…more
| Business Organizations, Law Practice Products & Services, Law Firm Marketing

Is There Value in Your Value Statement?

"What is your value statement?" This critical question is challenging to answer, but doing so strengthens your marketing. Value statements tell your prospective client or referral source in a clear and concise way what value…more
| Law Firm Marketing

Missed Web Opportunities

True story: Several weeks ago, I had lunch with two partners from a boutique law firm. As the conversation segued from how an improved website would better showcase their work to a discussion of the opportunities they could…more
| Law Firm Marketing

The "Big Guys" of Law Firm Web Development

Establishing, maintaining or revitalizing a website demands the time and focus most lawyers would rather devote to their clients. That's why many law firms outsource their web development and ongoing online marketing. The law…more
| Law Firm Marketing

Marketing: How Much is Too Much?

A prospective client, who had been spending a great deal of time out of the office marketing his firm, recently asked me, "Can you be doing too much marketing?" This professional was particularly concerned because he didn't want…more
| Law Firm Marketing
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