Steve Matthews – Stem Legal Web Enterprises Inc.

It’s no longer new or innovative for law firms to use Twitter, Facebook, or LinkedIn as elements of their public web presence. Social media tools have become sufficiently standard that we can probably declare 2012 the year firms…more

Creating an annual roundup of legal web technology predictions was never on my personal "to do" list. Rather, it was an accidental offering started here at Slaw a few years ago. Now, much like repeated broadcasts of "It's a…more

Most law firms have a history of using Adobe’s Portable Document Format (PDF) to distribute their brochures, papers and longer written pieces. That practice matches what web usability experts have long advised: “PDF is great for…more

It’s arguably the most important thing on your law firm’s website, the whole reason why it exists. Yet it’s usually parked in some distant corner of the site, and a challenge for visitors to find quickly and use easily. What…more

Occasionally, we hear about celebrities or athletes whose oversized egos tripped them up in public, and we blame their downfall on “reading their own press clippings.” A similar danger lurks for lawyers who are simply trying to…more

Lawyers and their firms increasingly understand that participating in social networks and other online forums is an expected element of business development today. That does not, however, mean that the firm’s website takes a…more

Sometimes, the winning formula is right in front of you. This is often true when marketing your firm online and building its web presence. Many lawyers would benefit from spending just a few hours reviewing the websites of their…more

The Internet is the great leveler for solo and small-firm lawyers. It’s a printing press, distribution network and broadcast tower, all rolled up into one package. As far as marketing investments go, online tools deliver…more

“How do we know if our website is delivering value?” More law firm partners are asking this question these days, especially when the website commands a noticeable chunk of the IT or marketing budgets (or both). However, unlike…more

Search engines have already outstripped the Yellow Pages as a way for consumers to find businesses in their city or town. Now Google has introduced a major change that will affect the chances of local clients finding your firm…more

WordPress is one of best examples of an open-source community delivering a feature rich and market leading product. From lawyer blogs to law firm websites, it has become as popular within the legal community as it has elsewhere…more

This time last year I wrote a post making Web Law Predictions for. My success rate was admittedly mixed – the idea of law firms jamming cell phone transmissions was, in hindsight, a little odd – while my predictions in other…more

Do you have a tech-savvy friend who always seems to know things days before everyone else? The newest decisions are in their hands faster, or a mention of the firm’s name in the local paper is noted within hours of being…more

My friend Kevin O’Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog…more

As social media tools become easier and simpler to use, more of their value seems to be draining away. The last few years have seen an unmistakable trend towards social media tools and habits that push the absolute minimum of…more