According to MailerMailer's Email Marketing Metrics Report, email newsletters with short subject lines – no more than 15 characters – generate the highest open and click-through rates.
Based on an analysis of 1.4 billion emails…more
Are you being continually forced to compete for clients based on price? If so, then you need to be aware of what is at the root of this problem: chasing the wrong prospects is the basis of all pricing problems.
Casting a wide…more
E-newsletters have proven to be a great way for attorneys and other professionals to keep in regular touch with clients, prospects and referral sources. But an e-newsletter does you no good if no one is reading it. Here are 10…more
According to a recent post at LawMarketing.com, law firms are now a prime target for hackers using a method called “spear phishing,” which is gathering information about a specific company or individual and using their unique…more
Too often, attorneys sign a new client without having a true understanding of how that client came to them.
How can you repeat your successes if you don’t know what you’re doing right?
If you start examining the ways that…more
The explosion of social media marketing has enabled law firms of all sizes to create more targeted and regular communications than ever with clients and prospects. While some firms have mastered the art, many are still…more
With more than 225 million users worldwide, LinkedIn is by far the most popular business social network available. The infographic below shows who is using LinkedIn, how it is being used by both B2B and B2C marketers, and the…more
LawMarketing.com Editor in Chief Cindy Greenway recently posted a very informative article for attorneys who blog. Whether you are just getting started, or you’ve been at it awhile, her post is essential reading for attorneys…more
A new Nielsen report has found that, during the first quarter of 2013, 84% of U.S. mobile consumers had shopped on tablets and smartphones in the last 30 days, an increase of 5% from the same period one year ago. The Nielsen…more
Our Rainmaker Retreat in New York on May 31-June 1 yielded many questions about marketing small firms on the Internet. Here are some of the questions asked and my answers:
My firm is small; how can I compete against bigger…more
When considering what marketing tasks you should delegate or outsource, ask yourself the question, "What 'hat' am I wearing?"
Are you wearing a $20 per hour hat? A $200 per hour hat? Or a $2,000 per hour hat?…more
Here are just a few marketing efforts that I never recommend you delegate to someone else:
Building meaningful relationships with your clients. While you can and should have staff members involved in doing the actual work and…more
"Stephen, I've heard you talk about a 'lifestyle law firm' in your seminars, but I'm not really sure what you mean by that, much less how I can have one."
I recently heard this from an attendee at one of our Rainmaker Retreat…more
Earlier this year, email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile has now overtaken desktop and webmail in overall email…more
If you don’t already have a regular email marketing campaign in place – like a monthly e-newsletter – here are 10 tips to keep in mind as you embark on your email marketing efforts:
1. Build a good list at every…more
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