HubSpot surveyed more than 3,300 marketers around the world for its 2013 State of Inbound Marketing Report and is sharing its data via 86 illuminating charts in the special SlideShare presentation below. Tip of the hat to…more
No one likes to be forgotten, but how many law firms can say they are top-of-mind when prospects need a lawyer? Here are 5 steps you can take to own that important piece of mindful real estate:
1. Focus on the question that…more
A post over on Lee Rosen’s Divorce Discourse blog the other day entitled The Risky Game of Needing a Client reminded me of my own mantra when it comes to legal marketing: the best time to market your law firm is when you don't…more
Last week, I was interviewed by Cindy Greenway, editor of LawMarketing.com, about how law firms can build a network of strategic referral sources.
Obviously, attorneys everywhere want to build a referral-based practice, but…more
Go back to your childhood and think about how many times you (or someone in your gang of friends) made a bold statement that was met by an echoing challenge of “Prove it!”
We are naturally skeptical social beings, more so…more
Millions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a…more
If you're thinking about ignoring your profile on Avvo, here's something to consider: Avvo is very good at search engine optimization. So in all likelihood, when you type your name into Google, your Avvo profile will often come…more
A post last week at LawMarketing.com provides highlights from the LegalTechNY Conference in March, where Larry Bodine, editor in chief of Lawyers.com and martindale.com®, and I discussed the fear of social media and its impact…more
Reputation is everything for lawyers. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that attorneys tend to pay close attention to cultivating a…more
Do you have the right system in place for converting leads into clients, and then from paying clients into staying clients?
If the answer is no, you’re not alone. Many law firms fail to take a systematic approach to lead…more
A recent post at LawMarketing.com shares an interview by Bloomberg Law on a new survey I blogged about two days ago (Social Media Usage Now Mainstream for In-House Counsel) ..…more
Networking or netsocializing … what’s the difference and which one most benefits your law firm?
To answer this question, LawMarketing.com editor Cindy Greenway interviewed RJon Robbins, founder of HowToManageASmallLawFirm.com,…more
Inbound marketing software company HubSpot recently did a study of lead generation best practices from 1,400 small and mid-sized businesses and their findings are totally applicable to law firms as well.
The study found that…more
A New York Times article earlier this week focused on something many lawyers are looking for: a place to practice with virtually no competition. That place is rural America.
According to the article, nearly one-fifth of…more
When it comes to marketing your law firm on Facebook, sharing is not just a good thing, it’s the key to making this social media network work for your practice.
So how do you get more shares? This infographic does a good job…more
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