Law Firm Marketing Experts, The Rainmaker Institute

I can think of a few practice areas off the top of my head that target the wealthy: estate planning and tax attorneys, business law, real estate...maybe even a few divorce lawyers who specialize in wealthy clients. I would…more

As I’ve noted in past posts, LinkedIn is really becoming a must for attorneys who market B2B; here are the latest stats: · The most widely used business networking site in the world · 161 million active users --- 98 million in…more

New research prepared for LexisNexis by The Research Intelligence Group shows that 76 percent of adult consumers looking for a lawyer used online resources at some point during the search process. If this surprises you, you are…more

Content marketing is a critical component of a comprehensive law firm marketing program, and there are many avenues you can use to spread your content to potential clients, including your website, blog, online directories like…more

Late last week, Facebook rolled out its Offers marketing platform to U.S. businesses after a four-month test with select retail users. Now you can create an Offer on your Facebook Business Page free of charge and it will be…more

I only need three little letters to explain why attorneys need to care about – and participate on – Google+: S-E-O. Here’s why your law firm needs to have a business page on Google+: · Google is the #1 search engine in the…more

There are some great tools that can help busy attorneys manage their social media platforms from just one site. While there are several good tools that help you manage or integrate one or two accounts, there are two sites that…more

When you hear the words law firm Internet marketing, you will most certainly also hear the term “search engine optimization”. But what does it mean? More importantly, how does it affect your law firm Internet marketing…more

Great post at BusinessInsider.com yesterday on unlocking the true potential of LinkedIn. Steve Kovach props up the hood on LinkedIn and shares some of his favorite tips and tricks for getting the most out of this uber-popular…more

In school, everyone knew who the cool kids were, the leaders who influenced what you wore and how you talked and even how you thought. Life is not so very much different now than it was then. Except now, we call them…more

Last week, LinkedIn announced that it would be rolling out new content marketing and reporting features for its Company Pages that allows businesses to more directly target their content and see who is following their…more

Did that headline grab you? It certainly did me when I saw this infographic from an India-based social media marketing firm: The point is, that to be effective, blogs need to grab and hold the attention of your readers. Blogs…more

Social media is increasingly being integrated into search engine results, and clearly needs to be part of your law firm marketing SEO strategy. Here are some tips on how to boost your law firm marketing SEO with social…more

Attorneys are compensated (generally speaking) for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope…more

Do referrals come easily to you? If so, you’re one of a lucky minority. Attorneys need and rely on referrals for new business, but not many realize the concerted effort it takes to create a system that generates…more