Advertising Substantiation

Pfizer’s Motion to Dismiss Successful in Class Action Over Its Probiotic Advertising

It is no surprise to anyone defending against false advertising claims that Rules 8 and 9(b) of the Federal Rules of Civil Procedure are powerful tools to force plaintiffs to articulate with specificity their theory of why...more

Advertising News & Analysis - January 31, 2013

In this issue: - FTC Robocall Challenge Draws Almost 750 Submissions - Advertising Substantiation Standards: A Brave New World - Robocall, DNC Violations May Annoy FTC Even More Than the Average Consumer -...more

Advertising Law - Jan 25, 2013

In This Issue: Energy Drink Draws the Ire of the NAD; User Files TCPA Suit Against Yahoo; and Yogi Can’t Bend the Law for Copyright Protection....more

Advertising Substantiation Standards, A Brave New World

You're back in the Old West, in a dusty frontier town at high noon. Tumble weeds blow past your boots as you tie up your horse. You notice a crowd of townsfolk gathered. They're listening to a traveling salesmen standing on...more