Advertising, FTC | JD Supra Law News

FTC Rules that “Randomized Clinical Trial” Evidence is Necessary to Support Advertising Claims for Juice Beverage and Related...

by J. Michael Keyes, Suzan Onel | K&L Gates LLP on 5/15/2013

I. Introduction - If you represent food and beverage manufacturers who advertise their products, you will want to be familiar with In the Matter of POM Wonderful LLC, a recent decision by the Federal Trade Commission...more

Advertising Law -- May 09, 2013

by Manatt, Phelps & Phillips, LLP on 5/9/2013

Harsh Criticism for Ad Industry Over DNT - The advertising industry faced harsh criticism at a hearing held by Sen. Jay Rockefeller (D-W.V.). He addressed the implementation of a federal Do Not Track program and...more

Advertising Law -- May 03, 2013

by Manatt, Phelps & Phillips, LLP on 5/6/2013

Manatt and ERA to Lead Teleseminar on Compliance with FTC’s New Dot Com Disclosure Guides - The Federal Trade Commission’s long-awaited changes to its “Dot Com Disclosures” set forth a number of new directives,...more

Advertising News & Analysis - May 2, 2013

by Gary D. Hailey, Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen | Venable LLP on 5/6/2013

In this issue: - NY Court Finds Name-Dropping Remains Protected in Art and Music - FTC Announces Staff Report on Mail or Telephone Order Merchandise Rule - FTC Solicits Comments on Proposed Changes to...more

Advertising News & Analysis - April 25, 2013

by Jeffrey D. Knowles, Kristalyn Loson, Randall Miller, Jonathan L. Pompan, Melissa Landau Steinman | Venable LLP on 4/29/2013

In this issue: - Venable Welcomes Randy Miller - FTC Survey Estimates Fraud Affected 25.6 Million Americans in 2011 - New Florida Law May Axe Charitable Promos, Cause Marketing Campaigns - What to...more

Advertising News & Analysis - April 18, 2013

by Ellen Traupman Berge, Jeffrey D. Knowles, Amy Ralph Mudge, Jonathan L. Pompan, Gregory J. Sater, Randal M. Shaheen | Venable LLP on 4/29/2013

In this issue: - FTC Chairwoman Addresses AAF’s Advertising on the Hill Day, Provides Broad Guidance - Bringing a Legal Challenge? Expect One in Return - NAD Says Doctor-Recommended Claims Need a Second...more

Advertising Law - Apr 25, 2013

by Manatt, Phelps & Phillips, LLP on 4/26/2013

- Marc Roth Invited to Present on Privacy Issues in Marketing at NYC Bar CLE Program: On May 3, 2013, the New York City Bar Center for CLE and the Brand Activation Association (formerly the Promotion Marketing...more

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

by Susan Marriott | Phillips Lytle LLP on 4/25/2013

In the August 2010 issue of the Earth Matters newsletter, we provided recommendations for incorporating transparency into “green” marketing efforts based on the “Guides for the Use of Environmental Marketing Claims” (the...more

FTC Dot Com Disclosure Update: What's New for 2013

by Jeffrey Nisbet, Emily Tabatabai, Daniel Yost | Orrick, Herrington & Sutcliffe LLP on 4/24/2013

In March, the Federal Trade Commission issued updated advertising guidelines to take into account the challenges created by the rapid growth of mobile and online advertising platforms, particularly small screen size and other...more

Johns v. Bayer Corporation: Southern District of California Dismisses “Lack of Substantiation” False Advertising Class Action

by Nicole Skolout | BakerHostetler on 4/19/2013

In false advertising cases involving a wide range of consumer products, including dietary supplements and cosmetics, plaintiffs often allege that the manufacturer does not have adequate scientific “substantiation” for its...more

The FTC's Revised .com Disclosures Guide: What Third Party Advertisers and Lead Generators Need to Know

by Ellen Traupman Berge, Jonathan L. Pompan | Venable LLP on 4/18/2013

In this presentation: - Background - Scope of the Guide ..Applicability of FTC Law to Online Advertising - Clear and Conspicuous Disclosures in Online Advertisements ..Background on...more

Advertising News & Analysis - April 11, 2013

by Jeffrey D. Knowles, Claudia A. Lewis, Amy Ralph Mudge, Steven Schwarz, Erin Seder, Randal M. Shaheen | Venable LLP on 4/15/2013

In this issue: - Product Demonstrations and Disclosures – The Truth’s Not Always Pretty - Smartphones Spotlight Design Patents - Natural or Synthetic? USDA’s Draft Guidance Weighs In - Upcoming...more

Do’s and don’ts for dot-com ads

by Mark Sableman | Thompson Coburn LLP on 4/3/2013

Internet and mobile advertising is subject to the same rules as anything else, the Federal Trade Commission recently assured us in a detailed 53-page booklet....more

FTC Updates Dot Com Disclosures to Address Mobile and Social Media Advertising

by Loeb & Loeb LLP on 3/27/2013

Today the Federal Trade Commission released an updated version of its 2000 guidance on how to make disclosures clear and conspicuous to avoid deception. Dot Com Disclosures: How to Make Effective Disclosures in Digital...more

The New FTC Dot Com Disclosures - the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

by Fernando Bohorquez, Jr. | BakerHostetler on 3/27/2013

In what seems like a lifetime ago –and in the fast moving world of the Internet maybe it is – back in May 2000 the Federal Trade Commission issued “Dot Com Disclosures: Information about Online Advertising" to provide...more

Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More... [Video]

by JD Supra Law News on 3/26/2013

Our latest edition of the Corporate Law Report focuses on issues at the intersection of social media and the law: - Eagle v. Edcomm (aka: Who owns your LinkedIn account) - bringing social media charges against employees...more

FTC Final Order Prohibits Epic Marketplace From "History Sniffing"

by Maryanne Stanganelli | BakerHostetler on 3/26/2013

The FTC recently approved a final order settling charges against Epic Marketplace, Inc. (“Epic”), a wholly-owned subsidiary of Epic Media Group, LLC. This action against Epic is another step in the FTC’s continuing efforts to...more

European Regulators Issue Opinion on Mobile Apps

by Wilson Sonsini Goodrich & Rosati on 3/25/2013

On March 14, 2013, the European data protection regulators (the Article 29 Working Party, or WP) issued a 30-page opinion addressing how mobile apps should comply with EU data protection law (the Opinion). The main focus of...more

Is the FTC Decision in POM Wonderful a Game Changer? Only Time (and a Pending Appeal) Will Tell

by Alexis Amezcua | Morrison & Foerster - Private Surgeon... on 3/22/2013

The saga of POM Wonderful, and the ongoing fight over its advertising, is a topic we have covered quite a bit on this blog. While the consumer class action involving POM was recently dismissed, a recent decision by the...more

Advertising Law -- Mar 21, 2013

by Manatt, Phelps & Phillips, LLP on 3/22/2013

In This Issue: Manatt Advertising Litigation Team Twice Defeats Efforts to Enjoin TurboTax Television Commercials; Sen. Rockefeller Tries Again with Do Not Track; NAD: Price Match Offer by Toys “R” Us Needs a Change;...more

FTC Updates Social Media & Online Advertising Guidelines – Disavowing Settled Practices and Imposing Tighter Disclosure...

by Ropes & Gray LLP on 3/22/2013

The Federal Trade Commission (FTC) recently released new guidance for making effective disclosures in digital advertising, proposing stricter requirements that should lead all those participating in digital advertising to...more

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Advertising › Federal Trade Commission

FTC Rules that “Randomized Clinical Trial” Evidence is Necessary to Support Advertising Claims for Juice Beverage and Related...

Advertising Law -- May 09, 2013

Advertising Law -- May 03, 2013

Advertising News & Analysis - May 2, 2013

Advertising News & Analysis - April 25, 2013

Advertising News & Analysis - April 18, 2013

Advertising Law - Apr 25, 2013

Earth Matters - April 2013: Update on Federal Trade Commission Guides for Green Marketing

FTC Dot Com Disclosure Update: What's New for 2013

Johns v. Bayer Corporation: Southern District of California Dismisses “Lack of Substantiation” False Advertising Class Action

The FTC's Revised .com Disclosures Guide: What Third Party Advertisers and Lead Generators Need to Know

Advertising News & Analysis - April 11, 2013

Do’s and don’ts for dot-com ads

FTC Updates Dot Com Disclosures to Address Mobile and Social Media Advertising

The New FTC Dot Com Disclosures - the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More... [Video]

FTC Final Order Prohibits Epic Marketplace From "History Sniffing"

European Regulators Issue Opinion on Mobile Apps

Is the FTC Decision in POM Wonderful a Game Changer? Only Time (and a Pending Appeal) Will Tell

Advertising Law -- Mar 21, 2013

FTC Updates Social Media & Online Advertising Guidelines – Disavowing Settled Practices and Imposing Tighter Disclosure...

Advertising News & Analysis - March 21, 2013

TechComm – FTC/UDAAP Client Alert: FTC Staff Issues Guidance on Effective Online Disclosures

New FTC Advertising Guidelines Are Worth a Review

FTC Finally Updates Its “.com Disclosures” – Welcome to the Small Screen

Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More... [Video]

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