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Armed with its revised Green Guides, the Federal Trade Commission (FTC) continues to police what it sees as false and misleading environmental claims. In October, the agency announced six enforcement actions in response to...more
Mattress Claims Run Afoul of Green Guides -
The Federal Trade Commission, applying the Green Guides to the advertising of three different mattress manufacturers, stated that the companies slept on the requirements for...more
Originally published in the Los Angeles Daily Journal on February 28, 2013.
National Public Radio recently ran a series on "sustainable" seafood claims which raised concern regarding the validity of certain...more
Everyone is “going green.” From recycling to reduced packaging, consumers want products they perceive to be environmentally friendly. But what do those “green” claims really mean?
The Federal Trade Commission released its much anticipated “Green Guides” earlier this month. As discussed here, on Foley Hoag’s Law & the Environment blog, the guides seek to rein in the use of specious environmental...more
Earlier this month, the Federal Trade Commission released its revised Green Guidelines, providing parameters for advertising and marketing claims of supposedly eco-friendly products. The publication completes a two-year...more
On October 1, 2012, the Federal Trade Commission (FTC) provided important new guidance concerning environmental marketing claims, issuing revisions to its Guides for the Use of Environmental Marketing Claims (the "Green...more
After a multi-year process and numerous consumer surveys, the U.S. Federal Trade Commission (FTC) recently approved revisions to its guidelines governing advertising for environmental and energy claims, better known as the...more
The Federal Trade Commission ("FTC") issued yesterday the final version of its revised Guides for the Use of Environmental Marketing Claims ("Green Guides" or "Guides"). While the final Guides continue to emphasize that...more
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