Advertising, Trademarks | JD Supra Law News

Rapala Billboard Ads Continue to Engage

by Steve Baird | Winthrop & Weinstine, P.A. on 5/7/2013

It’s that time of year again. The fishing opener in Minnesota is upon us this coming Saturday, so Rapala is sporting its new billboard advertisement....more

You’ve gotta be shipping me!!

by Brent Lorentz | Winthrop & Weinstine, P.A. on 4/19/2013

Kmart recently unveiled a brand new advertisement that’s about as subtle as a shovel to the face. While some have described it as juvenile or immature, I can’t help but chuckle everytime I see or hear it. Maybe that says...more

Google AdWords Trade Mark Policy – Important Changes

by Caroline Cossio, Jonathan Feder | K&L Gates LLP on 4/19/2013

Google has revised its AdWords trade mark policy which is currently in place in Australia, Hong Kong, China, Macau, Taiwan, New Zealand, South Korea and Brazil and these changes will come into effect on 23 April 2013. From...more

I joined a MLM company as a MLM distributor. What can I say about the company in my online marketing/advertising?

by Babener & Associates on 4/12/2013

Each direct selling company has its own rules about what distributors can say and do on the internet. It is common for MLM companies to closely guard their trademark(s) and the company has the right to regulate the usage of...more

Why Legal and Marketing Conflict on How to Choose a Trademark

by Donna Ray Berkelhammer | Sands Anderson PC on 4/10/2013

If you work with startups as I do, one of the first issues is choosing the company or product name. I have worked with countless marketing companies that advised their clients to “be descriptive” when selecting the...more

Preparing an Online Social Media Policy: The Top Ten Legal Considerations for Your Nonprofit

by Ronald Taylor, Jeffrey S. Tenenbaum, Armand Zottola | Venable LLP on 3/12/2013

Legal issues - Same as before but new platforms – Entity use of social media – Pathways to Legal Liability or Risk: Defamation, Intellectual Property, Trade Secret, Advertising, Privacy, and...more

Reminder - Super Bowl Advertising and Use of the Word "Super Bowl"

by Gene La Suer, Sharon Malheiro | Davis Brown Law Firm on 1/15/2013

With the "Super Bowl" coming up in February, it's time for a reminder that the term "Super Bowl" is a trademark owned by the NFL and licensed to advertisers and the network that carries the game....more

Funeral Homes In Charlotte Battle Over Trademark Infringement

by Mack Sperling | Brooks Pierce on 1/15/2013

You don't see a trademark infringement action in the Business Court every day, let alone a TRO decision, but a case with both came along last Friday in SCI Carolina Funeral Services, LLC v. McEwen Ellington Funeral Services,...more

Insurance Coverage: January 2013

by Low, Ball & Lynch on 1/11/2013

There were no significant decisions of the Supreme Court related to coverage this past quarter. The Courts of Appeal have provided us with several more decisions on contribution and subrogation. The following are brief...more

Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon (2nd Edition)

by Reed Smith on 1/9/2013

In October 2009, we published the first edition of this White Paper, focusing primarily on social media issues in the United States. The response was overwhelming and far beyond our expectation — clients, friends, press and...more

Advertising News & Analysis - January 3, 2013

by Kristen Brown, Emilio W. Cividanes, Kelly DeMarchis, Stuart P. Ingis, Jeffrey D. Knowles, Jacqueline Levasseur Patt, Gregory J. Sater, Janet F. Satterthwaite | Venable LLP on 1/7/2013

In this issue: - FTC Amends Appliance Labeling Rule - What Does “As Seen On TV” Mean, Anyway? - Color or Colour? Color Trademarks Treated Differently in US and EU - FTC COPPA Rule Updates Take...more

Understanding New Restrictions on Advertising GI Bill Benefits

by Andrew D. Price | Venable LLP on 12/12/2012

Lately it seems like every aspect of advertising and marketing targeting the military is ripe for generating positive public relations in the name of consumer protection. In a new and aggressive move, in December, the...more

Fight or Flight!

by Sara Perry | Heenan Blaikie LLP on 12/3/2012

Anheuser-Busch and William Grant & Sons are reacting to the inclusion of their brands in the hit movie “Flight” starring Denzel Washington, which was released in theatres in early November and earned $25 million dollars in...more

Rosetta Stone and Google Settle Trademark Case Over Sponsored Ads

by Matthew R. Farley | Venable LLP on 11/19/2012

Rosetta Stone and Google have agreed to dismiss a three-year-old trademark infringement lawsuit in the Eastern District of Virginia and “to meaningfully collaborate to combat online ads for counterfeit goods and prevent the...more

Google and Rosetta Stone Settle AdWords Trademark Infringement Suit

by Mintz Levin - Intellectual Property on 11/1/2012

Six months after the U.S. Court of Appeals for the Fourth Circuit reversed the district court’s dismissal of Rosetta Stone’s trademark infringement lawsuit against Google, the parties issued a joint statement today announcing...more

Legal Considerations for Internet Advertising Targeting U.S. Customers

by Lane Powell PC - Intellectual Property Law &... on 9/1/2010

The Internet is connecting workers, markets, advertisers and contractors from all around the world. We are on Skype, Twitter, LinkedIn and Facebook nearly every day visiting with clients and friends worldwide. One of the most...more

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