News & Analysis as of

Advertising Law - November 2014 #3

NAD Sniffs at Odor Protection Claims - Concerned that a 48 hour antiperspirant/deodorant constitutes an overstated claim of “100% odor protection,” the National Advertising Division recommended...more

New Canadian Anti-Spam Rules to Take Effect July 1, 2014

Businesses that use “commercial electronic messages” to market to customers and prospective customers in Canada should be aware of Canada’s new anti-spam rules, which require, among other things, the sender to obtain consent...more

The Clock Is Running - CASL Is Coming – Is Your Company Ready For It?

Canada’s long awaited anti-spam law (CASL) comes into force as of July 1, 2014. CASL takes the approach of forbidding almost all unsolicited commercial electronic messages (CEMs) and generally speaking, requires intended...more

Canada’s Anti-Spam Law is a Step Closer

US marketers who have been paying attention to anti-spam developments north of the border are concerned about proposed new Canadian regulations. If you have not been paying attention, it’s probably time that you did. We have...more

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