The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more
The era of specialization has returned…again.
Most large, multi-national corporations have been grooming their executives to accumulate a broad set of management challenges and experiences across a number of disciplines....more
Rumors of the death of blogs have been greatly exaggerated.
A recent survey conducted by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell from 50% in 2010 to a mere 37%...more
Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it.
Social media channels have become news distribution channels, which is largely evident in the ways the public...more
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