Taking A “Siloed” Approach to content development without a comprehensive strategy.
Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain)
Please see full...more
Luxury brand owner Richemont International Ltd. (“Richemont”) scored an important victory against online counterfeiting this month when the U.S. District Court for the Central District of California granted summary judgment...more
Earlier this month, the Content Marketing Institute (CMI) released the findings to its annual B2B Content Marketing survey — as we mentioned in our recent post about implementing a strong editorial strategy. CMI’s report is...more
Seventy-three percent of business-to-business (B2B) marketers are producing more content than they did a year ago, and 93 percent are using a range of content-based strategies. These stats, released by the Content Marketing...more
September 9 Session Will NOT Revisit B2B Taxes -
Governor Dayton and all four legislative leaders met this morning and agreed to hold a Special Session on Monday, September 9, at 10 a.m. to provide disaster relief to...more
It’s time to get scientific about LinkedIn.
Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more
The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more
The era of specialization has returned…again.
Most large, multi-national corporations have been grooming their executives to accumulate a broad set of management challenges and experiences across a number of disciplines....more
Rumors of the death of blogs have been greatly exaggerated.
A recent survey conducted by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell from 50% in 2010 to a mere 37%...more
Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it.
Social media channels have become news distribution channels, which is largely evident in the ways the public...more