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Forrester Research: B2B Marketers Need to Be Scientific about LinkedIn

It’s time to get scientific about LinkedIn. Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more

For B2B, Blogs Still Rule

Rumors of the death of blogs have been greatly exaggerated. A recent survey conducted by the University of Massachusetts Dartmouth says the percentage of companies that maintain blogs fell from 50% in 2010 to a mere 37%...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more

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