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Brandaide® does not equal Band-Aid®

Choosing a great brand name that is strong and protectable is not always easy. But then what happens when you decide to protect that brand by filing for a trademark registration, and someone tries to stop you?...more

BAND-AID, TM Death by a Thousand Cuts?

If you were a Band-Aid brand adhesive bandage, and you were cut, would you protect yourself? Brent, sorry I couldn’t help myself, I’m still enjoying your Louis Vuitton waffle-maker post. With that intro, let’s turn...more

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