Behavioral Advertising, FTC | JD Supra Law News

FTC Final Order Prohibits Epic Marketplace From "History Sniffing"

by Maryanne Stanganelli | BakerHostetler on 3/26/2013

The FTC recently approved a final order settling charges against Epic Marketplace, Inc. (“Epic”), a wholly-owned subsidiary of Epic Media Group, LLC. This action against Epic is another step in the FTC’s continuing efforts to...more

Online Interest-Based Advertising Icon to Be Used on Facebook to Give Greater Transparency and Choice Regarding Targeted Ads

by Wilson Sonsini Goodrich & Rosati on 2/12/2013

On February 4, 2013, the Online Interest-Based Advertising Accountability Program issued a decision that concluded its inquiry into how the online advertising industry's Self-Regulatory Principles for Online Behavioral...more

Advertising News & Analysis - January 24, 2013

by Kaveri Arora, Edward Boyle, Michael Bracken, Emilio W. Cividanes, Thomas Gilbertsen, Leonard L. Gordon, Stuart P. Ingis, Jeffrey D. Knowles, Randal M. Shaheen, Daniel Silverman | Venable LLP on 1/29/2013

In this issue: - FTC Studies Alcohol Marketing Practices, Prepares Recommendations - FTC’s POM Decision Provides Food for Thought - 10th Circuit Decision Clarifies No ECPA Liability for Behavioral Advertising...more

Privacy Alert: COPPA Amendment Impacts Apps, Ads and Social Networks

by Tyler G. Newby, Madeline Zamoyski | Fenwick & West LLP on 1/21/2013

After a two-year comment process, the Federal Trade Commission adopted its long-awaited amendments to the Children's Online Privacy Protection Rule in December 2012. The amendments, which go into effect July 1, 2013,...more

On-Line Privacy: The FTC Snuffs Out A “History Sniffer”

by Matthew Borick | Downs Rachlin Martin PLLC on 1/10/2013

Most people seem to know that on-line browsing does not occur in a vacuum. As we browse the Web the sites we visit send “cookies” to our browsers that allow those sites to recognize us and keep track of our activity on them....more

FTC Consent Order Illustrates Importance of Privacy Policy Disclosure and Adherence

by Karen H Bromberg | Cohen & Gresser LLP on 1/8/2013

The importance of fully disclosing (and abiding by) your company’s privacy policies was underscored last month when the U.S. Federal Trade Commission issued a consent order barring Epic Media Group, LLC, an online advertising...more

FTC Expands Scope Of Children's Privacy Law To Keep Pace With New Technologies

by Miriam Farhi, Lisa Oratz, Barry Reingold | Perkins Coie on 1/3/2013

On December 19, 2012, the Federal Trade Commission (FTC) finalized amendments to the Children's Online Privacy Protection Rule (the Rule), which applies to operators of commercial websites or online services that (1) are...more

FTC Issues Substantially Revised COPPA Rule, Effective July 1, 2013: Review of Changes and Compliance Tips

by D. Reed Freeman, Jr., Julie O'Neill | Morrison & Foerster LLP on 1/3/2013

On December 19, 2012, the Federal Trade Commission (“Commission”) announced long-awaited amendments to its rule implementing the Children’s Online Privacy Protection Act (“Rule”). The changes – which take effect on July 1,...more

FTC Settles ‘History Sniffing’ Charges Against Online Advertising Network

by John L. Culhane, Jr., Mark J. Furletti, Alan S. Kaplinsky, Jeremy T. Rosenblum, Mercedes Kelley Tunstall | Ballard Spahr LLP on 12/13/2012

The Federal Trade Commission recently announced that it entered into a settlement with Epic Marketplace, Inc., (Epic) an online advertising company, of charges that its "history sniffing" practices violated Section 5 of the...more

Learning from the Past: The FTC Bans Undisclosed History Sniffing

by Chandi Abeygunawardana | Proskauer - Privacy & Data Security on 12/13/2012

It has been said that we must learn from the past to profit by the present. Taking this literally in this digital age of ours, one online advertising company has found this maxim to have some serious privacy implications as...more

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Behavioral Advertising › Federal Trade Commission