News & Analysis as of

Brand Business Development

Half Baked: The Brave New World of Branding Weed

by Lewitt Hackman on

In last week’s election, California voters passed Prop 64, which means recreational marijuana can be sold and used by persons over 21 within the state. But don’t get excited about the gold rush just yet. Recreational...more

Bunkie Hunt and the Marketing of Compliance

by Thomas Fox on

Nelson Bunker ‘Bunkie’ Hunt died last week. In a state filled with oversized egos and personalities (i.e. ‘Texas-Rich’), Bunkie was one of the true giants. He was a son from the first marriage of the famous Texas...more

DLA Piper: Still in "Growth Mode", Seeking "Escape Velocity" [Video]

by Mimesis Law on

Oct. 23, 2014 (Mimesis Law) -- Roger Meltzer, partner and incoming global co-chair for DLA Piper, talks with Lee Pacchia about how his firm has grown to one of the world's largest BigLaw brands in just under ten years....more

Rebranding a Top Trial Lawyers Group

by Ross Fishman on

The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its...more

But, What About the Legal Implications of Color Selections in Brand Strategy?

Yesterday Thomson Dawson of the Blake Project published an interesting blog post on the Branding Strategy Insider called “The Importance of Color in Branding Strategy.” It is an important read for both marketing types and...more

Simple Design Offers More to Law Firms

by Custom Legal Marketing on

Simplicity can be difficult. Simplifying your schedule, your inbox, your wardrobe, your clutter, your to-do list: none of this comes easily. The same is true for design. Many people will say that they want a clean layout with...more

Get to Know Mr. C, But Where Are His Eyes?

Earlier this year Tiffany and I had a chance to learn about Procter & Gamble’s creative efforts in bringing Mr. Clean to life at the FUSE Conference in Chicago....more

Trademark Series: Matching your commercial strategy [Video]

by Ladas & Parry LLP on

Dennis Prahl, partner at Ladas & Parry, discusses how companies can match their trademark expansion with their commercial strategy....more

Trademark Series: Building a global brand [Video]

by Ladas & Parry LLP on

Dennis Prahl, partner at Ladas & Parry LLP, discusses the role of trademarks in building a global brand....more

Branding and Advertising Creating Relationships with the Audience

Steve Baird and I attended the FUSE Design & Culture // Brand Strategy & Packaging Conference in Chicago last week. We learned from many enlightening speakers and met an impressive collection of design and marketing...more

Tips for Using Twitter for Public Relations

by Knapp Marketing on

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Share your (and your firm’s) networks

I’ve been talking about ways that staff professionals at law firms can produce value for inside counsel. In recent posts, I covered helping in-house counsel with communications and branding and introducing inside attorneys to...more

How law firm marketers can add value: helping in-house lawyers brand themselves and communicate expertly.

For decades, sales consultants have repeated the mantra: “Don’t cut price. Add value.” With the legal-service price wars in full bloom, most law firms cannot avoid cutting prices....more

13 Results
|
View per page
Page: of 1
Cybersecurity

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!