News & Analysis as of

Mmm (Mmm, Good) Coca-Cola?

Love the recent holiday billboard ad for the beloved Coca-Cola brand! Having said that, whenever I see branding around the sound Mmm, for food and beverage products, even if it is only one Mmm, and not back-to-back...more

Coca-Cola’s Significant Interest in Zero Marks

Coca-Cola just announced it is introducing Coke Zero in India, which will make it the sub-brand’s 149th market in the world, a truly remarkable reach. As the popular Coke Zero brand is approaching its tenth anniversary...more

Brandmarking: Thoughts On The Creation, Protection, And Enforcement Of Brand Identity - October 2013 • Volume 2, Number 4

In This Issue: - IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE? Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention. Trademark cases? Not so much. That’s...more

Magistrate Judge Recommends Certification of Two Proposed Classes in “vitaminwater” Litigation

A federal magistrate judge in New York has recommended that New York and California classes be certified to pursue injunctive and declaratory relief against Coca-Cola and Energy Brands for allegedly deceptive labeling of its...more

Coca-Cola Open for Co-Branding?

By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more

When Less is More: Bits and Pieces of Brands

There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more

Pepsi, No Coke: Branding Nonsense at Work?

Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more

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