gTLD Update for September 2013
What is Licensed Property? By Richard Hsu
What is a domain name? Is it the same as a company name?
Gene Grabowski on Trade Associations
Trademark Licensing: What You Need to Know
Trademark Series: Protecting your mark from becoming generic
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
In This Issue:
- IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE?
Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention.
Trademark cases? Not so much.
Interbrand has chosen Apple as the Best Global Brand for 2013, surpassing Coca-Cola. Apple was number 3 last year, rising from number 8 in 2011....more
A federal magistrate judge in New York has recommended that New York and California classes be certified to pursue injunctive and declaratory relief against Coca-Cola and Energy Brands for allegedly deceptive labeling of its...more
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more
There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more
Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more