DLA Piper: Still in "Growth Mode", Seeking "Escape Velocity"
Harley Lewin of McCarter & English discusses the leading issues facing global brands today
Emerging Markets: Opportunity, Risk, and What it Means for Brand Protection
gTLD Update for September 2013
What is Licensed Property? By Richard Hsu
What is a domain name? Is it the same as a company name?
Trademark Licensing: What You Need to Know
Trademark Series: Protecting your mark from becoming generic
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Love the recent holiday billboard ad for the beloved Coca-Cola brand!
Having said that, whenever I see branding around the sound Mmm, for food and beverage products, even if it is only one Mmm, and not back-to-back...more
Coca-Cola just announced it is introducing Coke Zero in India, which will make it the sub-brand’s 149th market in the world, a truly remarkable reach.
As the popular Coke Zero brand is approaching its tenth anniversary...more
In This Issue:
- IS THIS REALLY A JOB FOR THE TRADEMARK OFFICE?
Legal proceedings involving mass murders and lurid sexual escapades get lots of media attention.
Trademark cases? Not so much.
A federal magistrate judge in New York has recommended that New York and California classes be certified to pursue injunctive and declaratory relief against Coca-Cola and Energy Brands for allegedly deceptive labeling of its...more
By now you know how much I love the Coca-Cola brand and advertising, and this beautiful gem of a billboard is no exception...more
There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?...more
Irony is something I enjoy capturing, as you already know, especially when it comes to branding. Take this recent image from my favorite hot dog joint in Grand Rapids, Michigan, Yesterdog...more
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