Brand, Marketing | JD Supra Law News

Branding and Advertising Creating Relationships with the Audience

by Tiffany Blofield | Winthrop & Weinstine, P.A. on 4/23/2013

Steve Baird and I attended the FUSE Design & Culture // Brand Strategy & Packaging Conference in Chicago last week. We learned from many enlightening speakers and met an impressive collection of design and marketing...more

JDB 018: Stand Out from the Crowd – Internet Branding for Lawyers with ABA Author Jeff Lantz

by JD Blogger LLC on 4/12/2013

On today’s episode of the JDBlogger Podcast I interview entrepreneur and ABA author Jeff Lantz. Jeff is the founder and CEO of Esquire Interactive a company dedicated to helping attorneys market their law practice. Prior to...more

A New Generation of Storytelling: Getting a Grip on The New Pepsi Bottle Design

by Steve Baird | Winthrop & Weinstine, P.A. on 4/8/2013

The importance of “storytelling” seems to be the buzzword lately when it comes to branding communications and decisions. For example, last August Branding Strategy Insider wrote that “Brands Must Master the Art of...more

He really does clean everything!

by Tim Sitzmann | Winthrop & Weinstine, P.A. on 3/20/2013

According to this classic 1958 commercial, Mr. Clean does everything: floors, doors, halls, and walls! (I don’t think I’d take Mr. Clean to my diamond jewelry though as the commercial suggests). It turns out that Mr. Clean...more

Armstrong Lanced from Livestrong Identity

by Steve Baird | Winthrop & Weinstine, P.A. on 3/19/2013

Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation...more

Kardashians Caught Without Makeup, But Not The Way You’d Expect

by Brent Lorentz | Winthrop & Weinstine, P.A. on 3/15/2013

For those of you that came looking for pictures of Kim without face paste, this isn’t your post. (Try this one. Yikes.) But if you’re interested in trademarks and the cult of personality, read on....more

March Madness: Who Are Your Top (Logo) Seeds?

by Tim Sitzmann | Winthrop & Weinstine, P.A. on 3/14/2013

Maria Cohn and Morgen Bromell of the website Complex recently published a list of the 50 Most Iconic Brand Logos of All Time. While lists like these are released somewhat frequently, this one has a major distinguishing...more

How Could Avis Blow It?

by Michael Lasky | Burr & Forman on 3/7/2013

In my last blog post, I wrote about the wisdom of Avis’ purchase of Zipcar for $500 million and the challenge that each company faces to become a brand based company like Zipcar....more

Hey Brand, Shh!: Is De-Branding the Next Hip Design Trend?

by Martha Engel | Winthrop & Weinstine, P.A. on 3/6/2013

A couple months ago, Selfridges, a high-end department store based in London, launched a “No Noise” campaign. The initiative seems rooted in the company’s history; its original store featured a “Silence Room” to allow...more

Tips for Using Twitter for Public Relations

by Knapp Marketing on 2/26/2013

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Share your (and your firm’s) networks

by Womble Carlyle Sandridge & Rice, PLLC on 2/12/2013

I’ve been talking about ways that staff professionals at law firms can produce value for inside counsel. In recent posts, I covered helping in-house counsel with communications and branding and introducing inside attorneys to...more

How law firm marketers can add value: helping in-house lawyers brand themselves and communicate expertly.

by Womble Carlyle Sandridge & Rice, PLLC on 2/5/2013

For decades, sales consultants have repeated the mantra: “Don’t cut price. Add value.” With the legal-service price wars in full bloom, most law firms cannot avoid cutting prices....more

SM Strategy Swapping – The Real Deal

by Greentarget on 1/7/2013

Can business and consumer brands swap social media strategies? What can these two distinct environments learn from one another? Greentarget’s founding partner, Aaron Schoenherr, moderated a Social Media Week Chicago panel...more

Legal Business Development: Lessons From A Consumer Brand Expert

by Paula Black on 1/3/2013

What can legal business developers learn from a consumer brand expert? Forbes Magazine contributor Patrick Spenner points out in his article that engagement is important however the new frontier in 2013 for consumer brands...more

Celebrity Trademark Watch: Elizabeth Taylor, Godmother of Celebrity Branding, Is This Year’s Highest Earning Dead Celebrity

by Anthony Rufo | Foley Hoag LLP - Trademark, Copyright &... on 12/3/2012

The history of celebrity endorsements is over 100 years old, dating back to at least the late 19th century when acclaimed stage actress Lillie Langtry began appearing on packages of Pear’s Soap. Marketers have long known...more

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