News & Analysis as of

Social Media Fan Accounts: Honoring a Celebrity’s Brand or a Trademark Violation?

Social media has become a powerful marketing tool, allowing celebrities to develop their brands and images with the help of Facebook updates or Tweets that can reach millions of fans at the same time. Given the importance of...more

Meet the 2014 Brand Dream Team

Every brand needs a brand dream team. That team consists of not only people who help create, communicate, manage, direct, and protect the brand, but also the group of words, symbols, and slogans that serve as brand...more

Ownership of Business-Related Social Media Accounts

Social media platforms have become an increasingly important means for companies to build and manage their brands and to interact with their customers, in many cases eclipsing companies’ traditional “.com” websites. Social...more

Nonprofit Executive Summit: Bringing Nonprofit Leaders Together to Discuss Legal, Finance, Tax, and Operational Issues Impacting...

In this presentation: - Keynote Address: The Federal Tax Landscape for Nonprofits: View from the Hill - Risk to Relevance: Protecting Your Nonprofit's Business Model - In the Wake of the IRS Exempt...more

Building and Protecting Your Association’s Brand in Social Media: Managing the Legal Pitfalls

In this presentation: - Social Media – Everywhere - How Does Social Media Work for You? - When Social Media Works against You - Laws – Evolving - Defamation - Intellectual Property:...more

What To Do When The CEO Goes Rogue

In recent years, we’ve seen a number CEOs create problems for the companies they run with ill-timed tweets, ill-advised statements, or behavior unbecoming of their leadership roles....more

Social Media Legal Risks for Nonprofits: How to Successfully Navigate the Pitfalls

In this presentation: - How Does Social Media Work For You? - When Social Media Works Against You - Others’ IP - The Pinterest Question: “ But, What About Fair Use?” - Argh, so many...more

Levick Weekly - March 29, 2013: 6 Ways To Survive The U.S. Congress

In This Issue: - Financial Regulators Compete; JPMorgan Loses - Six Ways to Survive the U.S. Congress - How to Protect Your Brand from a Twitter Hacking - Blogs Worth Following - LEVICK In the News -...more

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

People vs. Patents: Brands Struggle to Balance Human Capital and Patent Portfolios

Facebook recently filed for its long-awaited initial public offering that some speculate could be valued up to $100 billion – a valuation which will be strongly based on a combination of both intellectual and intangible...more

Change.org: A Powerful Adversary For Brands

Well known multimillion dollar brands now have a powerful new adversary to tangle with. Change.org is a website that hosts petitions to “empower anyone, anywhere to start, join, and win campaigns for social change." Using...more

Advertising Law -- Jan 31, 2013

In This Issue: California’s “Best Practices” for Mobile Apps Draw Criticism from Ad Groups; FTC Settles First FCRA Suit Involving Mobile Apps; Sony Settles Suit with Actor from PlayStation Ads; Court: Twitter Terms Not a...more

SM Strategy Swapping – The Real Deal

Can business and consumer brands swap social media strategies? What can these two distinct environments learn from one another? Greentarget’s founding partner, Aaron Schoenherr, moderated a Social Media Week Chicago panel...more

Levick Weekly: Social Media in the Boardroom - Critical Questions Directors Need to Ask

In This Issue: - The 100 Most Influential People In the Boardroom - Social Media & The Boardroom: Critical Questions Directors Need To Ask - Michael Volkov on Whistleblowers - What's Next? The Top Issues of...more

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