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Business Development LinkedIn Marketing

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -

Social Media Guide for Lawyers v. 3.0: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 300 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

Build Your Network Like a Roman: Now…Before You Need It

by LawVision Group LLC on

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

Should we offer our lawyers marketing training?

by Ross Fishman on

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

by Knapp Marketing on

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Three Simple Ways to Connect

by Adrian Dayton on

“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently. Originally published in The National Law Journal on May...more

The Lawyer’s Guide to the Perfect LinkedIn Status Update

by Knapp Marketing on

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more

Targeting your ideal client via LinkedIn

by Adrian Dayton on

There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more

Social networks do not deliver more leads than search engines

by Custom Legal Marketing on

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

by Adrian Dayton on

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

Start Your Own LinkedIn Group

by TopLawyerCoach.com on

Coaching for LawyersWatch Your Practice Grow! I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more

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