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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -

Is it time to refresh your social media training?

by Adrian Dayton on

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through...more

Lawyers, Can We Please Talk About Auto Direct and Private Messages?

by Nancy Myrland on

Okay, raise your hands if, out of the blue, you’ve received a private message on LinkedIn, Twitter or Facebook that was so disconnected from your world that you wondered what that person was thinking....more

Best times for professionals to post to social

by Adrian Dayton on

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished...more

#LetsAskNancy 005: Lawyers, Should You Start A Practice Area Twitter Account?

by Nancy Myrland on

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. Today’s question was posted in a legal marketing group I...more

Sharing Online: It’s Not Just for Narcissists

by Adrian Dayton on

Lets face it, we have reached an-all time high in narcissism in the United States. Facebook and Twitter seem to fuel the fire, giving some users the impression the world cares what they ate for lunch. This behavior is ruining...more

Your Checklist for Twitter Success

by Adrian Dayton on

Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you...more

Should we offer our lawyers marketing training?

by Ross Fishman on

Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more

Lawyers Need to Drop the Hard Sell

by Adrian Dayton on

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more

Lawyers and Social Media: Ethical Considerations, Problems and Pitfalls

Social media provides an extraordinary means not only to communicate and share information, but also to obtain information that may lead to incriminating, exculpatory and impeachment evidence for use in discovery and at...more

Is Twitter dying? My response to @adamsmitheq

by Adrian Dayton on

“It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use of LinkedIn has absolutely exploded. Yet Twitter usage is still in the...more

Attorneys: Provide Value and Build Relationships with Content Curation

So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective...more

How Can Lawyers Take Advantage of Twitter’s Growing Media Star Power?

by Knapp Marketing on

Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media....more

Social networks do not deliver more leads than search engines

by Custom Legal Marketing on

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

by Adrian Dayton on

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

Don’t Fear the Twitter

by Adrian Dayton on

Originally posted on The National Law Journal on February 4, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being an ­effective way to...more

Tips for Using Twitter for Public Relations

by Knapp Marketing on

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Give Tweets a Chance

by Adrian Dayton on

Originally posted on The National Law Journal on January 24, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it an effective tool to...more

Start Your Own LinkedIn Group

by TopLawyerCoach.com on

Coaching for LawyersWatch Your Practice Grow! I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more

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