News & Analysis as of

Attorneys: Provide Value and Build Relationships with Content Curation

So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective...more

The Importance of Strong Social Allies

Now, more than ever, it’s important to have strong allies on social networks. A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more

JDB 029: Youtility with Jay Baer – A Review

Back in January of this year I attended the New Media Expo (NMX) in Las Vegas. During this three day event I heard a lot of great speakers, but one stood out from the crowd – Jay Baer....more

How Can Lawyers Take Advantage of Twitter’s Growing Media Star Power?

Couple of weeks back, Twitter started looking for a news chief. The job description? Figure out how to maximize the relationship between the world’s real-time information tool and the mainstream media....more

JDB 024: Build Your Law Practice with Twitter – Interview with Attorney-Author Jared Correia

Twitter. I would guess that this is probably the least understood and most underutilized social media platform by lawyers. And when you think about it Twitter only gives you 140 characters (characters, not words!) to get...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

LinkedIn won’t help most lawyers

Originally published in The National Law Journal on March 4, 2013 In the movie Rudy, we get to know a young man with all the ambition in the world to play ­football for the University of Notre Dame. He is...more

Don’t Fear the Twitter

Originally posted on The National Law Journal on February 4, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being an ­effective way to...more

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Give Tweets a Chance

Originally posted on The National Law Journal on January 24, 2013 A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it an effective tool to...more

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