News & Analysis as of

Business of Law

Applying Process Improvement to Law Firm BD: Market Leaders Podcast with Brenda Plowman, Fasken Martineau DuMoulin

by JD Supra Perspectives on

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss: - How Brenda uses the input from...more

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14

by JD Supra Perspectives on

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

by JD Supra Perspectives on

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

Great Law Firms Will Embrace the Stockdale Paradox

by JD Supra Perspectives on

What will take in this tumultuous marketplace for law firms not only to go from good to great, but simply survive the changes before us?...more

Introducing New Tech to a Law Firm: Market Leaders Podcast with Sheenika Gandhi, Payne & Fears LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Sheenika discuss: - How...more

Legal Operations & the Future of Legal Service - The CLOC of Real Change Keeps Ticking...

by JD Supra Perspectives on

It’s too late for your firm to be an "early adopter" of legal operations ... but your firm doesn’t have to be a “late adopter” or a "laggard" either....more

Law Firm Marketers: "What Would You Say ... You Do Here?"

by JD Supra Perspectives on

People skills and then some. Jenna Schiappacasse with inspired marketing and business development takeaways from 'Office Space.'...more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Business Development Not-to-Do #9: Take a 'Fogameer' Approach to Your Sales Pipeline

by JD Supra Perspectives on

Too many lawyers let anyone into their pipeline who can fog a mirror. Here's how and why to free up time for better prospects....more

Mitch Zuklie, Global Chairman and CEO of @Orrick, Talks Shop with @HsuUntied

Today, my guest is a long time colleague from Venture Law Group, Mitch Zuklie, who is currently Global Chairman and CEO of Orrick. Mitch is a trusted business and legal advisor who has completed literally hundreds of venture...more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

Keith Wetmore, Chairman Emeritus of Morrison & Foerster (@mofollp), Speaks Firm Leadership with @HsuUntied

Today, my guest is Keith Wetmore, a Partner and former Chairman of Morrison & Foerster from 2000-2012. During his tenure, the firm expanded internationally and domestically in key financial and technology centers, and was...more

Law Firms: The Future is NOW

by JD Supra Perspectives on

What makes you a restaurant, instead of a steakhouse?...more

Breadth Matters: Building an Executive Leadership Team That Delivers

by JD Supra Perspectives on

An in-house perspective on diversity and leadership by Matt Fawcett, GC of NetApp....more

Strengthening Relationships: Give Your Clients Exactly What They Want With a Bespoke, Private CLE

by ON24 on

Any opportunity to interact with a client outside a specific engagement is priceless. Private-client CLEs provide an ideal platform where any question can be asked, any issue broached, and everything is on the table....more

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

by JD Supra Perspectives on

It might have taken almost a decade to happen, but here it is....more

How One Corporate Legal Department Saw Success After Conducting a Client Feedback Program

by JD Supra Perspectives on

What happened when a team of 35 in-house attorneys at a Fortune 500 company asked their internal clients how they were doing....more

What Lawyers Need to Know: Sales and Marketing Are Not the Same Thing

by JD Supra Perspectives on

Law firms need to define these functional roles in a way that separates their responsibilities clearly....more

Duly Noted: What In-House Attorneys Want From Outside Counsel

by JD Supra Perspectives on

Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

GC Survey Says: Among Law Firms, The Bar Remains Low for Key Client Service Differentiation

by JD Supra Perspectives on

A recent survey of Bay Area in-house counsel shows that law firms that implement value-added programs will differentiate themselves and increase profitability....more

Resistance Continues But the Business of Law is Transforming

by JD Supra Perspectives on

"Those who don't adapt will simply cease to exist."...more

5 Takeaways from CLOC Institute 2017 for Law Firm Leadership

by JD Supra Perspectives on

If I was a partner in a law firm, this is a conference I would need to attend, and need my fellow partners to attend as well. ...more

Enhancing Client Value through Predictive Analytics - The Inside Story

by JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

How Law Firms Can Use a Teams Approach to Break Down Practice Group Barriers and Encourage Cross-Selling

by JD Supra Perspectives on

The transition from 'practice groups' to 'market segment teams' is about speaking the clients' language....more

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