Children's Toys

News & Analysis as of

Children's Products: Branding and Trademark Considerations

The Consumer Product Safety Improvement Act (CPSIA) and the Child Safety Protection Act (CSPA) were enacted to establish regulations and testing requirements for children’s products. While there are no express restrictions...more

Children's Products: A Discussion of the Regulations Governing Lead Content

Lead poisoning in children has been found to cause adverse health effects ranging from hyperactivity to developmental delays, blindness and even death. See 16 C.F.R. § 1303.5. Even minimally elevated blood lead levels in...more

Children's Products: An Overview of Advertising Laws and Regulations

Like all businesses, manufacturers and retailers of children's products must comply with advertising laws and regulations. Advertising laws protect consumers by requiring advertisers to be truthful about their products....more

Children's Product Recalls: Identifying Reportable Defects

The U.S. Consumer Product Safety Commission ("CPSC" or the "Commission") is the regulatory agency responsible for protecting the public from unreasonable risks of injury and death associated with consumer products. Pursuant...more

Children's Products: An Analysis of Small Parts Regulation and Choking Hazards

The Consumer Product Safety Commission (CPSC), through the Consumer Product Safety Improvement Act (CPSIA) and other federal regulations, has established specific requirements for the manufacture and sale of all children's...more

Skepticism is wise about “brain” toys & games for kids, seniors

Yes, the ancient adage caveat emptor still rules in the high-tech age. It may have sounded so simple, nice, and sweet to plunk grandma and grandpa in front of a computer screen to let them run a program to play games touted...more

Update: Albany County Legislature Amends Controversial Toxic Toys Law

Last year, we wrote about a growing trend of local jurisdictions regulating children’s products, primarily toys and apparel. One such jurisdiction, Albany County, NY, enacted a far-reaching ordinance, “Local Law J of 2014,”...more

Hello Barbie may not be as smart as we thought

We wrote previously about the “Hell No Barbie Campaign” and the recent lawsuit against Mattel for its Hello Barbie doll privacy violations, but through all this hype, we have yet to learn exactly what Hello Barbie is truly...more

Review of the “Watchdogs” Most Dangerous Toys of 2015

The Consumer Product Safety Commission (“CPSC”) is constantly testing and analyzing consumer products, including toys, to ensure safety standards are met. Although not armed with the CPSC’s power to recall products, other...more

Alleged VTech hacker arrested

We previously reported that VTech suffered a data breach exposing millions of children’s and their parents’ personal information. The South East Regional Organised Crime Unit in the UK has announced that it has arrested a 21...more

Tablet Class Damages Model Doesn’t Tabulate … For Now

The Central District of California denied certification of a class that otherwise met the requirements of Rule 23 because the damages model proposed by plaintiff’s expert did not establish a reliable method for calculating...more

Mattel gets hit with class action over Hello Barbie’s invasion of children’s privacy

We reported last month ago about the release of Mattel’s new Hello Barbie (and the “Hell No Barbie Campaign), with the capability to ‘carry a conversation’ with a child using speech recognition software and storage of...more

VTech in quagmire following data breach of 6.5 million kids’ information

In a third update to the data breach of 6.5 million kids’ information and 5 million parents’ information, VTech Holdings Ltd. (VTech) is facing backlash from plaintiffs’ attorneys and regulators....more

VTech discloses cyberattack exposing 5 million parents and kids’ personal information

VTech, an electronic toy maker, disclosed on November 30, 2015 that it experienced a cyber-attack on its Learning Lodge app store portal on November 14, 2015, that accessed and stole the personal information of 5 million...more

“Hell No Barbie” Campaign against the new interactive doll with artificial intelligence

Well folks, it’s that time of year again, the time of year where the latest and greatest toys hit the shelves just in time for the Christmas shopping season. This year, one of the most controversial toys to hit the shelves...more

How Safe Are Your Children’s Toys?

The United States has come a long way in protecting children from unsafe toys and other children’s products. The 2008 Consumer Product Safety Improvement Act has definitely has reduced the number of recalls on children’s...more

CPSC & DOJ Stop Two Companies from Future Importation of Children’s Products with Far-Reaching Consent Decrees

Earlier this week, the U.S. Department of Justice (“DOJ”)—at the behest of the CPSC—filed suit in California federal court against two companies and three individuals for importing products that violate the Federal Hazardous...more

Children's Products and the Consumer Product Safety Improvement Act of 2008: A Synopsis of the Rules and Regulations Governing Toy...

Children's products, including toys, are regulated by the Consumer Product Safety Commission (CPSC) through the Consumer Product Safety Improvement Act of 2008 (CPSIA). Certain sections of CPSIA focus on children's toys....more

Lego Adds a “Brick” to its Enforcement Strategy

The Danish Lego Group is no stranger to trademark disputes. Understandably, Lego enforces its rights in the LEGO mark against third-parties who use LEGO without their permission. Lego also claims trade dress rights in product...more

Can a Google Search Save Your Company $5 Million?

It sounds like a scam, but I swear, there is some truth to this headline. Just ask Hasbro, Inc., the owner of the Littlest Pet Shop line of toy animal figurines. If you have never seen one before, below is an example of two...more

How Retailers Can Stay Out of Trouble with the CPSC this Holiday Season

Right along with tinsel and eggnog, the annual list of dangerous toys and products issued by consumer watchdogs has become a holiday tradition. The Consumer Product Safety Commission (CPSC) is also watching for potentially...more

Toy Safety Regulation Should Be Left To The Federal Government

On June 2, 2015, the Suffolk County Legislature became the latest county legislature in New York to pass a “toxic-free toys” act. About a week later, the New York City Council got in on the action and introduced a similar...more

Albany County’s “Safe Toys” Legislation on Hold Pending Court Proceeding

Earlier this year, we wrote about a far-reaching product safety ordinance enacted into law in Albany County, NY (the “County”) entitled “The Toxic Free Toys Act.” At the time, we expressed our concern that numerous issues...more

Inspections Expose Unsafe Product Imports

The United States Department of Justice recently filed a product liability lawsuit in federal court against Toys Distribution Inc., BLI Apparel Inc., All Seasons Sales Inc. and S&J Merchandise Inc., as well as six of the...more

LEGO Tries New Angle To Guard Its IP Against Upstart MEGA BLOKS

With the huge popularity of last year’s LEGO movie and record breaking profits—LEGO has now eclipsed Mattel as the world’s largest toy company—you might think that there are few threats to LEGO and its IP on the horizon and...more

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